--- title: "Lingerie brands: Which are searched most?" description: "Compare the lingerie and underwear brands people buy bras and briefs from. Share of Search among Honey Birdette, Jockey, Victoria's Secret and Bonds, the lingerie brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lingerie-brands" publisher: "Brandwave" --- # Lingerie brands: Which are searched most? Compare the lingerie and underwear brands people buy bras and briefs from. Share of Search among Honey Birdette, Jockey, Victoria's Secret and Bonds, the lingerie brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Lingerie brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Honey Birdette, 36.4% ## Which brand is most popular in search among lingerie brands worldwide? - Honey Birdette and Jockey share the highest estimated Share of Search among lingerie brands worldwide, at 36.4% in September 2026. - Across the 12 months ending September 2026, Honey Birdette’s estimated Share of Search among lingerie brands worldwide decreased from 43.7% to 36.4%. - Across the 12 months ending September 2026, Jockey’s estimated Share of Search among lingerie brands worldwide increased from 29.2% to 36.4%. - Across the 12 months ending September 2026, Victoria's Secret’s estimated Share of Search among lingerie brands worldwide increased from 23.9% to 24.4%. - Across the 12 months ending September 2026, Bonds’ estimated Share of Search among lingerie brands worldwide decreased from 3.2% to 2.7%. - Across the 12 months ending September 2026, Honey Birdette’s estimated Share of Search among lingerie brands worldwide peaked at 43.9% in February 2026 and was lowest at 34.5% in April 2026. - Across the 12 months ending September 2026, Jockey’s estimated Share of Search among lingerie brands worldwide peaked at 36.6% in May 2026 and was lowest at 27.7% in November 2025. - Across the 12 months ending September 2026, Victoria's Secret’s estimated Share of Search among lingerie brands worldwide peaked at 28.4% in April 2026 and was lowest at 22.5% in January 2026. - Across the 12 months ending September 2026, Bonds’ estimated Share of Search among lingerie brands worldwide peaked at 3.2% in October 2025 and was lowest at 2.2% in May 2026. ## Compare search popularity between leading brands - [Honey Birdette vs Jockey: compare search popularity](/demand/global-en/compare/honey-birdette-vs-jockey): 36.4% Share of Search each. - [Honey Birdette vs Victoria's Secret: compare search popularity](/demand/global-en/compare/honey-birdette-vs-victorias-secret): 36.4% against 24.4% Share of Search. - [Honey Birdette vs Bonds: compare search popularity](/demand/global-en/compare/bonds-vs-honey-birdette): 36.4% against 2.7% Share of Search. - [Jockey vs Victoria's Secret: compare search popularity](/demand/global-en/compare/jockey-vs-victorias-secret): 36.4% against 24.4% Share of Search. - [Jockey vs Bonds: compare search popularity](/demand/global-en/compare/bonds-vs-jockey): 36.4% against 2.7% Share of Search. - [Victoria's Secret vs Bonds: compare search popularity](/demand/global-en/compare/bonds-vs-victorias-secret): 24.4% against 2.7% Share of Search. ## How did search popularity change for lingerie brands worldwide in September 2026? - Estimated monthly branded searches for Jockey worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026. - Estimated monthly branded searches for Bonds worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for Honey Birdette worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Honey Birdette | 36.4% | 246K | 0.0% | Honey Birdette | | 2 | Jockey | 36.4% | 246K | 0.0% | Jockey | | 3 | Victoria's Secret | 24.4% | 165K | 0.0% | Victoria's Secret | | 4 | Bonds | 2.7% | 18.1K | 0.0% | Bonds | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Honey Birdette | 301K | 43.7% | 1 | | Oct 2025 | Jockey | 201K | 29.2% | 2 | | Oct 2025 | Victoria's Secret | 165K | 23.9% | 3 | | Oct 2025 | Bonds | 22.2K | 3.2% | 4 | | Nov 2025 | Honey Birdette | 301K | 41.5% | 1 | | Nov 2025 | Jockey | 201K | 27.7% | 2 | | Nov 2025 | Victoria's Secret | 201K | 27.7% | 3 | | Nov 2025 | Bonds | 22.2K | 3.1% | 4 | | Dec 2025 | Honey Birdette | 301K | 43.7% | 1 | | Dec 2025 | Jockey | 201K | 29.2% | 2 | | Dec 2025 | Victoria's Secret | 165K | 23.9% | 3 | | Dec 2025 | Bonds | 22.2K | 3.2% | 4 | | Jan 2026 | Honey Birdette | 246K | 41% | 1 | | Jan 2026 | Jockey | 201K | 33.5% | 2 | | Jan 2026 | Victoria's Secret | 135K | 22.5% | 3 | | Jan 2026 | Bonds | 18.1K | 3% | 4 | | Feb 2026 | Honey Birdette | 246K | 43.9% | 1 | | Feb 2026 | Jockey | 165K | 29.4% | 2 | | Feb 2026 | Victoria's Secret | 135K | 24.1% | 3 | | Feb 2026 | Bonds | 14.8K | 2.6% | 4 | | Mar 2026 | Honey Birdette | 246K | 41.2% | 1 | | Mar 2026 | Jockey | 201K | 33.7% | 2 | | Mar 2026 | Victoria's Secret | 135K | 22.6% | 3 | | Mar 2026 | Bonds | 14.8K | 2.5% | 4 | | Apr 2026 | Honey Birdette | 201K | 34.5% | 1 | | Apr 2026 | Jockey | 201K | 34.5% | 2 | | Apr 2026 | Victoria's Secret | 165K | 28.4% | 3 | | Apr 2026 | Bonds | 14.8K | 2.5% | 4 | | May 2026 | Honey Birdette | 246K | 36.6% | 1 | | May 2026 | Jockey | 246K | 36.6% | 2 | | May 2026 | Victoria's Secret | 165K | 24.6% | 3 | | May 2026 | Bonds | 14.8K | 2.2% | 4 | | Jun 2026 | Honey Birdette | 246K | 36.6% | 1 | | Jun 2026 | Jockey | 246K | 36.6% | 2 | | Jun 2026 | Victoria's Secret | 165K | 24.6% | 3 | | Jun 2026 | Bonds | 14.8K | 2.2% | 4 | | Jul 2026 | Honey Birdette | 246K | 36.6% | 1 | | Jul 2026 | Jockey | 246K | 36.6% | 2 | | Jul 2026 | Victoria's Secret | 165K | 24.6% | 3 | | Jul 2026 | Bonds | 14.8K | 2.2% | 4 | | Aug 2026 | Honey Birdette | 246K | 36.4% | 1 | | Aug 2026 | Jockey | 246K | 36.4% | 2 | | Aug 2026 | Victoria's Secret | 165K | 24.4% | 3 | | Aug 2026 | Bonds | 18.1K | 2.7% | 4 | | Sep 2026 | Honey Birdette | 246K | 36.4% | 1 | | Sep 2026 | Jockey | 246K | 36.4% | 2 | | Sep 2026 | Victoria's Secret | 165K | 24.4% | 3 | | Sep 2026 | Bonds | 18.1K | 2.7% | 4 | ## What is being compared - **Bonds**: Measured on the search term “bonds underwear”. - **Honey Birdette**: Measured on the search term “honey birdette”. - **Jockey**: Measured on the search term “jockey underwear”. - **Victoria's Secret**: Measured on the search term “victorias secret”. - [Bonds](/demand/global-en/brands/bonds) - [Honey Birdette](/demand/global-en/brands/honey-birdette) - [Jockey](/demand/global-en/brands/jockey) - [Victoria's Secret](/demand/global-en/brands/victorias-secret) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among lingerie brands worldwide? Honey Birdette and Jockey share the highest estimated Share of Search among lingerie brands worldwide, at 36.4% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Lingerie brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/lingerie-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lingerie-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.