--- title: "Light mayo brands: Which are searched most?" description: "Compare the light mayo brands people buy. Share of Search among Kraft, Hellmann's and Duke's, the light mayo brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/light-mayo-brands" publisher: "Brandwave" --- # Light mayo brands: Which are searched most? Compare the light mayo brands people buy. Share of Search among Kraft, Hellmann's and Duke's, the light mayo brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Light mayo brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Kraft, 53.9% ## Which brand is most popular in search among light mayo brands worldwide? - In September 2026, Kraft was the most searched among light mayo brands worldwide, with an estimated 201K branded searches and 53.9% estimated Share of Search within this set. - Hellmann's is in 2nd place, 18.8 percentage points behind at 35.1% Share of Search. - Across the 12 months ending September 2026, Kraft’s estimated Share of Search among light mayo brands worldwide increased from 46.1% to 53.9%. - Across the 12 months ending September 2026, Hellmann's’ estimated Share of Search among light mayo brands worldwide decreased from 42.5% to 35.1%. - Across the 12 months ending September 2026, Kraft’s estimated Share of Search among light mayo brands worldwide peaked at 53.9% in September 2026 and was lowest at 38.5% in July 2026. - Across the 12 months ending September 2026, Hellmann's’ estimated Share of Search among light mayo brands worldwide peaked at 46.6% in April 2026 and was lowest at 34.5% in November 2025. - Across the 12 months ending September 2026, Duke's’ estimated Share of Search among light mayo brands worldwide peaked at 19.7% in January 2026 and was lowest at 11% in September 2026. - Across the 12 months ending September 2026, Duke's held steady: its estimated Share of Search among light mayo brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Kraft vs Hellmann's: compare search popularity](/demand/global-en/compare/hellmanns-vs-kraft): 53.9% against 35.1% Share of Search. - [Kraft vs Duke's: compare search popularity](/demand/global-en/compare/dukes-vs-kraft): 53.9% against 11% Share of Search. - [Hellmann's vs Duke's: compare search popularity](/demand/global-en/compare/dukes-vs-hellmanns): 35.1% against 11% Share of Search. ## How did search popularity change for light mayo brands worldwide in September 2026? - In September 2026, Kraft gained estimated Share of Search among light mayo brands worldwide, from 47.1% to 53.9%. - In September 2026, Hellmann's lost estimated Share of Search among light mayo brands worldwide, from 38.7% to 35.1%. - In September 2026, Duke's lost estimated Share of Search among light mayo brands worldwide, from 14.2% to 11%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Kraft | 53.9% | 201K | +21.8% | Kraft | | 2 | Hellmann's | 35.1% | 131K | -3.6% | Hellmann's | | 3 | Duke's | 11% | 40.9K | -17.9% | Duke's | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kraft | 165K | 46.1% | 1 | | Oct 2025 | Hellmann's | 152K | 42.5% | 2 | | Oct 2025 | Duke's | 40.9K | 11.4% | 3 | | Nov 2025 | Kraft | 201K | 52.4% | 1 | | Nov 2025 | Hellmann's | 132K | 34.5% | 2 | | Nov 2025 | Duke's | 49.9K | 13% | 3 | | Dec 2025 | Kraft | 201K | 49.5% | 1 | | Dec 2025 | Hellmann's | 155K | 38.2% | 2 | | Dec 2025 | Duke's | 49.9K | 12.3% | 3 | | Jan 2026 | Kraft | 165K | 43.7% | 1 | | Jan 2026 | Hellmann's | 138K | 36.6% | 2 | | Jan 2026 | Duke's | 74.4K | 19.7% | 3 | | Feb 2026 | Kraft | 165K | 48.8% | 1 | | Feb 2026 | Hellmann's | 132K | 39.1% | 2 | | Feb 2026 | Duke's | 40.9K | 12.1% | 3 | | Mar 2026 | Hellmann's | 165K | 43.4% | 1 | | Mar 2026 | Kraft | 165K | 43.3% | 2 | | Mar 2026 | Duke's | 50.4K | 13.2% | 3 | | Apr 2026 | Hellmann's | 161K | 46.6% | 1 | | Apr 2026 | Kraft | 135K | 39% | 2 | | Apr 2026 | Duke's | 49.9K | 14.4% | 3 | | May 2026 | Hellmann's | 152K | 43.7% | 1 | | May 2026 | Kraft | 135K | 38.8% | 2 | | May 2026 | Duke's | 60.9K | 17.5% | 3 | | Jun 2026 | Hellmann's | 138K | 42.8% | 1 | | Jun 2026 | Kraft | 135K | 41.8% | 2 | | Jun 2026 | Duke's | 49.8K | 15.4% | 3 | | Jul 2026 | Hellmann's | 155K | 44.2% | 1 | | Jul 2026 | Kraft | 135K | 38.5% | 2 | | Jul 2026 | Duke's | 60.8K | 17.3% | 3 | | Aug 2026 | Kraft | 165K | 47.1% | 1 | | Aug 2026 | Hellmann's | 136K | 38.7% | 2 | | Aug 2026 | Duke's | 49.8K | 14.2% | 3 | | Sep 2026 | Kraft | 201K | 53.9% | 1 | | Sep 2026 | Hellmann's | 131K | 35.1% | 2 | | Sep 2026 | Duke's | 40.9K | 11% | 3 | ## What is being compared - **Duke's**: Measured on the search terms “duke s” and “dukes mayonnaise”, summed into one figure. - **Hellmann's**: Measured on the search terms “hellmann s”, “hellmanns” and “hellmanns mayonnaise”, summed into one figure. - **Kraft**: Measured on the search term “kraft”. - [Duke's](/demand/global-en/brands/dukes) - [Hellmann's](/demand/global-en/brands/hellmanns) - [Kraft](/demand/global-en/brands/kraft) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among light mayo brands worldwide? In September 2026, Kraft was the most searched among light mayo brands worldwide, with an estimated 201K branded searches and 53.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Light mayo brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/light-mayo-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/light-mayo-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.