---
title: "Light bulb brands: Which brands are most popular in search?"
description: "Compare the light bulb brands shoppers choose between. Share of Search among Philips, Sylvania, Osram, Feit Electric, WiZ and GE Lighting, the light bulb brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/light-bulb-brands"
publisher: "Brandwave"
---

# Light bulb brands: Which brands are most popular in search?

Compare the light bulb brands shoppers choose between. Share of Search among Philips, Sylvania, Osram, Feit Electric, WiZ and GE Lighting, the light bulb brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Light bulb brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Philips, 80.9%

## Which brand is most popular in search among light bulb brands worldwide?

- In August 2026, Philips was the most searched among light bulb brands worldwide, with an estimated 1.1M branded searches and 80.9% estimated Share of Search within this set.
- Sylvania is in 2nd place, 71 percentage points behind at 9.9% Share of Search.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among light bulb brands worldwide increased from 75.7% to 80.9%.
- Across the 11 months ending August 2026, Sylvania’s estimated Share of Search among light bulb brands worldwide decreased from 11.5% to 9.9%.
- Across the 11 months ending August 2026, Osram’s estimated Share of Search among light bulb brands worldwide decreased from 9.4% to 6.7%.
- Across the 11 months ending August 2026, Feit Electric’s estimated Share of Search among light bulb brands worldwide decreased from 2.3% to 1.6%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among light bulb brands worldwide peaked at 80.9% in August 2026 and was lowest at 75.2% in November 2025.
- Across the 11 months ending August 2026, Sylvania’s estimated Share of Search among light bulb brands worldwide peaked at 11.8% in November 2025 and was lowest at 9.4% in January 2026.
- Across the 11 months ending August 2026, Osram’s estimated Share of Search among light bulb brands worldwide peaked at 11.4% in January 2026 and was lowest at 6.7% in August 2026.
- Across the 11 months ending August 2026, WiZ and GE Lighting held steady: their estimated Share of Search among light bulb brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Philips vs Sylvania: compare search popularity](/demand/global-en/compare/philips-vs-sylvania): 80.9% against 9.9% Share of Search.
- [Philips vs Osram: compare search popularity](/demand/global-en/compare/osram-vs-philips): 80.9% against 6.7% Share of Search.
- [Sylvania vs Osram: compare search popularity](/demand/global-en/compare/osram-vs-sylvania): 9.9% against 6.7% Share of Search.

## How did search popularity change for light bulb brands worldwide in August 2026?

- In August 2026, Philips gained estimated Share of Search among light bulb brands worldwide, from 80.4% to 80.9%.
- Sylvania’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 11.6% to 9.9% in August 2026.
- Osram’s estimated Share of Search among light bulb brands worldwide has lost ground for 3 months in a row, from 7.8% to 6.7% in August 2026.
- Estimated monthly branded searches for Feit Electric worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
- Estimated monthly branded searches for GE Lighting worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
- Estimated monthly branded searches for WiZ worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Philips | 80.9% | 1.1M | +4.3% | Philips |
| 2 | Sylvania | 9.9% | 135K | 0.0% | Sylvania |
| 3 | Osram | 6.7% | 90.5K | 0.0% | Osram |
| 4 | Feit Electric | 1.6% | 22.2K | 0.0% | Feit Electric |
| 5 | WiZ | 0.6% | 8.1K | +22.7% | WiZ |
| 6 | GE Lighting | 0.26% | 3.6K | +24.1% | GE Lighting |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Philips | 1.1M | 75.7% | 1 |
| Oct 2025 | Sylvania | 165K | 11.5% | 2 |
| Oct 2025 | Osram | 135K | 9.4% | 3 |
| Oct 2025 | Feit Electric | 33.1K | 2.3% | 4 |
| Oct 2025 | WiZ | 9.9K | 0.69% | 5 |
| Oct 2025 | GE Lighting | 4.4K | 0.31% | 6 |
| Nov 2025 | Philips | 1.3M | 75.2% | 1 |
| Nov 2025 | Sylvania | 201K | 11.8% | 2 |
| Nov 2025 | Osram | 165K | 9.7% | 3 |
| Nov 2025 | Feit Electric | 40.5K | 2.4% | 4 |
| Nov 2025 | WiZ | 9.9K | 0.58% | 5 |
| Nov 2025 | GE Lighting | 4.4K | 0.26% | 6 |
| Dec 2025 | Philips | 1.4M | 76.7% | 1 |
| Dec 2025 | Sylvania | 201K | 11.1% | 2 |
| Dec 2025 | Osram | 165K | 9.1% | 3 |
| Dec 2025 | Feit Electric | 40.5K | 2.2% | 4 |
| Dec 2025 | WiZ | 9.9K | 0.55% | 5 |
| Dec 2025 | GE Lighting | 4.4K | 0.24% | 6 |
| Jan 2026 | Philips | 1.1M | 75.8% | 1 |
| Jan 2026 | Osram | 165K | 11.4% | 2 |
| Jan 2026 | Sylvania | 135K | 9.4% | 3 |
| Jan 2026 | Feit Electric | 33.1K | 2.3% | 4 |
| Jan 2026 | WiZ | 9.9K | 0.69% | 5 |
| Jan 2026 | GE Lighting | 5.4K | 0.37% | 6 |
| Feb 2026 | Philips | 975K | 76.3% | 1 |
| Feb 2026 | Osram | 135K | 10.6% | 2 |
| Feb 2026 | Sylvania | 135K | 10.6% | 3 |
| Feb 2026 | Feit Electric | 22.2K | 1.7% | 4 |
| Feb 2026 | WiZ | 6.6K | 0.52% | 5 |
| Feb 2026 | GE Lighting | 3.6K | 0.28% | 6 |
| Mar 2026 | Philips | 957K | 75.6% | 1 |
| Mar 2026 | Osram | 135K | 10.7% | 2 |
| Mar 2026 | Sylvania | 135K | 10.7% | 3 |
| Mar 2026 | Feit Electric | 27.1K | 2.1% | 4 |
| Mar 2026 | WiZ | 8.1K | 0.64% | 5 |
| Mar 2026 | GE Lighting | 4.4K | 0.35% | 6 |
| Apr 2026 | Philips | 939K | 77.2% | 1 |
| Apr 2026 | Sylvania | 135K | 11.1% | 2 |
| Apr 2026 | Osram | 110K | 9% | 3 |
| Apr 2026 | Feit Electric | 22.2K | 1.8% | 4 |
| Apr 2026 | WiZ | 6.6K | 0.54% | 5 |
| Apr 2026 | GE Lighting | 3.6K | 0.3% | 6 |
| May 2026 | Philips | 909K | 77.9% | 1 |
| May 2026 | Sylvania | 135K | 11.6% | 2 |
| May 2026 | Osram | 90.5K | 7.8% | 3 |
| May 2026 | Feit Electric | 22.2K | 1.9% | 4 |
| May 2026 | WiZ | 6.6K | 0.57% | 5 |
| May 2026 | GE Lighting | 3.6K | 0.31% | 6 |
| Jun 2026 | Philips | 911K | 78% | 1 |
| Jun 2026 | Sylvania | 135K | 11.6% | 2 |
| Jun 2026 | Osram | 90.5K | 7.7% | 3 |
| Jun 2026 | Feit Electric | 22.2K | 1.9% | 4 |
| Jun 2026 | WiZ | 6.6K | 0.56% | 5 |
| Jun 2026 | GE Lighting | 2.9K | 0.25% | 6 |
| Jul 2026 | Philips | 1.1M | 80.4% | 1 |
| Jul 2026 | Sylvania | 135K | 10.3% | 2 |
| Jul 2026 | Osram | 90.5K | 6.9% | 3 |
| Jul 2026 | Feit Electric | 22.2K | 1.7% | 4 |
| Jul 2026 | WiZ | 6.6K | 0.5% | 5 |
| Jul 2026 | GE Lighting | 2.9K | 0.22% | 6 |
| Aug 2026 | Philips | 1.1M | 80.9% | 1 |
| Aug 2026 | Sylvania | 135K | 9.9% | 2 |
| Aug 2026 | Osram | 90.5K | 6.7% | 3 |
| Aug 2026 | Feit Electric | 22.2K | 1.6% | 4 |
| Aug 2026 | WiZ | 8.1K | 0.6% | 5 |
| Aug 2026 | GE Lighting | 3.6K | 0.26% | 6 |
| Sep 2026 | Feit Electric | — | — | — |
| Sep 2026 | GE Lighting | — | — | — |
| Sep 2026 | Osram | — | — | — |
| Sep 2026 | Philips | — | — | — |
| Sep 2026 | Sylvania | — | — | — |
| Sep 2026 | WiZ | — | — | — |

## What is being compared

- **Feit Electric**: Measured on the search term “feit electric”.
- **GE Lighting**: Measured on the search term “ge light bulbs”.
- **Osram**: Measured on the search term “osram”.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.
- **Sylvania**: Measured on the search term “sylvania”.
- **WiZ**: Measured on the search term “wiz light”.

- [Feit Electric](/demand/global-en/brands/feit-electric)
- [GE Lighting](/demand/global-en/brands/ge-lighting)
- [Osram](/demand/global-en/brands/osram)
- [Philips](/demand/global-en/brands/philips)
- [Sylvania](/demand/global-en/brands/sylvania)
- [WiZ](/demand/global-en/brands/wiz-lighting)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among light bulb brands worldwide?

In August 2026, Philips was the most searched among light bulb brands worldwide, with an estimated 1.1M branded searches and 80.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Light bulb brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/light-bulb-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/light-bulb-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.