---
title: "KONE vs Otis: Which is searched more?"
description: "Which is more popular in search, KONE or Otis? Compare estimated monthly branded-search demand and Share of Search inside the Lifts and elevators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lifts-and-elevators/compare/kone-vs-otis"
publisher: "Brandwave"
---

# KONE vs Otis: Which is searched more?

Which is more popular in search, KONE or Otis? Compare estimated monthly branded-search demand and Share of Search inside the Lifts and elevators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KONE and Otis
- **Competitive set**: Lifts and elevators
- **Market**: Global
- **Month measured**: Sep 2026
- **KONE Share of Search**: 38.6%
- **Otis Share of Search**: 47.2%

## Which is more popular in search, KONE or Otis?

- In September 2026, Otis had more branded searches than KONE among lifts and elevators worldwide. Otis was estimated to have 368K branded searches compared to KONE’s 301K, and held a 47.2% Share of Search versus KONE’s 38.6%.
- The lead changed hands 2 times in the 12 months ending September 2026: KONE took it in June 2026, Otis took it in August 2026.
- Across the 12 months ending September 2026, KONE’s estimated Share of Search among lifts and elevators worldwide moved from 27.4% to 38.6%, and its estimated monthly branded searches moved from 201K to 301K.
- Across the 12 months ending September 2026, Otis’ estimated Share of Search among lifts and elevators worldwide moved from 50.1% to 47.2%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for lifts and elevators worldwide in September 2026?

- In September 2026, KONE gained estimated Share of Search among lifts and elevators worldwide, from 32.8% to 38.6%.
- In September 2026, Otis lost estimated Share of Search among lifts and elevators worldwide, from 49.1% to 47.2%.

## Month by month

| Month | KONE estimated searches | KONE Share of Search | KONE rank | Otis estimated searches | Otis Share of Search | Otis rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 27.4% | 2 | 368K | 50.1% | 1 |
| Nov 2025 | 201K | 28.6% | 2 | 368K | 52.3% | 1 |
| Dec 2025 | 165K | 23.6% | 2 | 368K | 52.7% | 1 |
| Jan 2026 | 201K | 26.1% | 2 | 368K | 47.8% | 1 |
| Feb 2026 | 201K | 28.6% | 2 | 368K | 52.3% | 1 |
| Mar 2026 | 201K | 27.4% | 2 | 368K | 50.1% | 1 |
| Apr 2026 | 246K | 31.6% | 2 | 368K | 47.2% | 1 |
| May 2026 | 246K | 31.6% | 2 | 368K | 47.2% | 1 |
| Jun 2026 | 673K | 57.2% | 1 | 368K | 31.3% | 2 |
| Jul 2026 | 450K | 48.5% | 1 | 368K | 39.7% | 2 |
| Aug 2026 | 246K | 32.8% | 2 | 368K | 49.1% | 1 |
| Sep 2026 | 301K | 38.6% | 2 | 368K | 47.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using KONE’s and Otis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KONE**: Measured on the search term “kone”.
- **Otis**: Measured on the search term “otis”.

- [KONE profile](/demand/global-en/brands/kone)
- [Otis profile](/demand/global-en/brands/otis)
- [All lifts and elevators worldwide](/demand/global-en/categories/lifts-and-elevators): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KONE or Otis?

In September 2026, Otis had more branded searches than KONE among lifts and elevators worldwide. Otis was estimated to have 368K branded searches compared to KONE’s 301K, and held a 47.2% Share of Search versus KONE’s 38.6%.

## Cite this page

Brandwave. "KONE vs Otis: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/lifts-and-elevators/compare/kone-vs-otis

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lifts-and-elevators/compare/kone-vs-otis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.