--- title: "Lifts and elevators: Which are searched most?" description: "Compare the lifts and elevators people choose between. Share of Search among Otis, KONE and Schindler, the lifts and elevators Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lifts-and-elevators" publisher: "Brandwave" --- # Lifts and elevators: Which are searched most? Compare the lifts and elevators people choose between. Share of Search among Otis, KONE and Schindler, the lifts and elevators Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Lifts and elevators - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Otis, 47.2% ## Which brand is most popular in search among lifts and elevators worldwide? - In September 2026, Otis was the most searched among lifts and elevators worldwide, with an estimated 368K branded searches and 47.2% estimated Share of Search within this set. - KONE is in 2nd place, 8.6 percentage points behind at 38.6% Share of Search. - Across the 12 months ending September 2026, Otis’ estimated Share of Search among lifts and elevators worldwide decreased from 50.1% to 47.2%. - Across the 12 months ending September 2026, KONE’s estimated Share of Search among lifts and elevators worldwide increased from 27.4% to 38.6%. - Across the 12 months ending September 2026, Schindler’s estimated Share of Search among lifts and elevators worldwide decreased from 22.5% to 14.1%. - Across the 12 months ending September 2026, Otis’ estimated Share of Search among lifts and elevators worldwide peaked at 52.7% in December 2025 and was lowest at 31.3% in June 2026. - Across the 12 months ending September 2026, KONE’s estimated Share of Search among lifts and elevators worldwide peaked at 57.2% in June 2026 and was lowest at 23.6% in December 2025. - Across the 12 months ending September 2026, Schindler’s estimated Share of Search among lifts and elevators worldwide peaked at 26.1% in January 2026 and was lowest at 11.5% in June 2026. ## Compare search popularity between leading brands - [Otis vs KONE: compare search popularity](/demand/global-en/compare/kone-vs-otis): 47.2% against 38.6% Share of Search. - [Otis vs Schindler: compare search popularity](/demand/global-en/compare/otis-vs-schindler): 47.2% against 14.1% Share of Search. - [KONE vs Schindler: compare search popularity](/demand/global-en/compare/kone-vs-schindler): 38.6% against 14.1% Share of Search. ## How did search popularity change for lifts and elevators worldwide in September 2026? - In September 2026, KONE gained estimated Share of Search among lifts and elevators worldwide, from 32.8% to 38.6%. - In September 2026, Schindler lost estimated Share of Search among lifts and elevators worldwide, from 18% to 14.1%. - In September 2026, Otis lost estimated Share of Search among lifts and elevators worldwide, from 49.1% to 47.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Otis | 47.2% | 368K | 0.0% | Otis | | 2 | KONE | 38.6% | 301K | +22.4% | KONE | | 3 | Schindler | 14.1% | 110K | -18.5% | Schindler | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Otis | 368K | 50.1% | 1 | | Oct 2025 | KONE | 201K | 27.4% | 2 | | Oct 2025 | Schindler | 165K | 22.5% | 3 | | Nov 2025 | Otis | 368K | 52.3% | 1 | | Nov 2025 | KONE | 201K | 28.6% | 2 | | Nov 2025 | Schindler | 135K | 19.2% | 3 | | Dec 2025 | Otis | 368K | 52.7% | 1 | | Dec 2025 | KONE | 165K | 23.6% | 2 | | Dec 2025 | Schindler | 165K | 23.6% | 3 | | Jan 2026 | Otis | 368K | 47.8% | 1 | | Jan 2026 | KONE | 201K | 26.1% | 2 | | Jan 2026 | Schindler | 201K | 26.1% | 3 | | Feb 2026 | Otis | 368K | 52.3% | 1 | | Feb 2026 | KONE | 201K | 28.6% | 2 | | Feb 2026 | Schindler | 135K | 19.2% | 3 | | Mar 2026 | Otis | 368K | 50.1% | 1 | | Mar 2026 | KONE | 201K | 27.4% | 2 | | Mar 2026 | Schindler | 165K | 22.5% | 3 | | Apr 2026 | Otis | 368K | 47.2% | 1 | | Apr 2026 | KONE | 246K | 31.6% | 2 | | Apr 2026 | Schindler | 165K | 21.2% | 3 | | May 2026 | Otis | 368K | 47.2% | 1 | | May 2026 | KONE | 246K | 31.6% | 2 | | May 2026 | Schindler | 165K | 21.2% | 3 | | Jun 2026 | KONE | 673K | 57.2% | 1 | | Jun 2026 | Otis | 368K | 31.3% | 2 | | Jun 2026 | Schindler | 135K | 11.5% | 3 | | Jul 2026 | KONE | 450K | 48.5% | 1 | | Jul 2026 | Otis | 368K | 39.7% | 2 | | Jul 2026 | Schindler | 110K | 11.9% | 3 | | Aug 2026 | Otis | 368K | 49.1% | 1 | | Aug 2026 | KONE | 246K | 32.8% | 2 | | Aug 2026 | Schindler | 135K | 18% | 3 | | Sep 2026 | Otis | 368K | 47.2% | 1 | | Sep 2026 | KONE | 301K | 38.6% | 2 | | Sep 2026 | Schindler | 110K | 14.1% | 3 | ## What is being compared - **KONE**: Measured on the search term “kone”. - **Otis**: Measured on the search term “otis”. - **Schindler**: Measured on the search term “schindler”. - [KONE](/demand/global-en/brands/kone) - [Otis](/demand/global-en/brands/otis) - [Schindler](/demand/global-en/brands/schindler) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among lifts and elevators worldwide? In September 2026, Otis was the most searched among lifts and elevators worldwide, with an estimated 368K branded searches and 47.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Lifts and elevators: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/lifts-and-elevators This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lifts-and-elevators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.