--- title: "Life jackets: Which brands are most popular in search?" description: "Compare the life jackets people search for. Share of Search among Mustang, Onyx, Stearns, Crewsaver, Stohlquist and Baltic, the life jackets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/life-jackets" publisher: "Brandwave" --- # Life jackets: Which brands are most popular in search? Compare the life jackets people search for. Share of Search among Mustang, Onyx, Stearns, Crewsaver, Stohlquist and Baltic, the life jackets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Life jackets - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Mustang, 72.6% ## Which brand is most popular in search among life jackets worldwide? - In August 2026, Mustang was the most searched among life jackets worldwide, with an estimated 1.8M branded searches and 72.6% estimated Share of Search within this set. - Onyx is in 2nd place, 45.9 percentage points behind at 26.7% Share of Search. - Across the 11 months ending August 2026, Mustang’s estimated Share of Search among life jackets worldwide increased from 64.4% to 72.6%. - Across the 11 months ending August 2026, Onyx’s estimated Share of Search among life jackets worldwide decreased from 35.2% to 26.7%. - Across the 11 months ending August 2026, Mustang’s estimated Share of Search among life jackets worldwide peaked at 72.7% in June 2026 and was lowest at 64.4% in October 2025. - Across the 11 months ending August 2026, Onyx’s estimated Share of Search among life jackets worldwide peaked at 35.2% in October 2025 and was lowest at 26.6% in April 2026. - Across the 11 months ending August 2026, Stearns, Crewsaver, Stohlquist and Baltic held steady: their estimated Share of Search among life jackets worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Mustang vs Onyx: compare search popularity](/demand/global-en/compare/mustang-vs-onyx): 72.6% against 26.7% Share of Search. ## How did search popularity change for life jackets worldwide in August 2026? - In August 2026, Mustang gained estimated Share of Search among life jackets worldwide, from 68.6% to 72.6%. - In August 2026, Onyx lost estimated Share of Search among life jackets worldwide, from 30.8% to 26.7%. - Estimated monthly branded searches for Baltic worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026. - Estimated monthly branded searches for Stearns worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026. - Estimated monthly branded searches for Stohlquist worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Mustang | 72.6% | 1.8M | +22.0% | Mustang | | 2 | Onyx | 26.7% | 673K | 0.0% | Onyx | | 3 | Stearns | 0.59% | 14.8K | +49.5% | Stearns | | 4 | Crewsaver | 0.08% | 1.9K | 0.0% | Crewsaver | | 5 | Stohlquist | 0.04% | 1K | -37.5% | Stohlquist | | 6 | Baltic | <0.01% | 140 | -17.6% | Baltic | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mustang | 1.8M | 64.4% | 1 | | Oct 2025 | Onyx | 1M | 35.2% | 2 | | Oct 2025 | Stearns | 9.9K | 0.35% | 3 | | Oct 2025 | Crewsaver | 1.9K | 0.07% | 4 | | Oct 2025 | Stohlquist | 720 | 0.03% | 5 | | Oct 2025 | Baltic | 70 | <0.01% | 6 | | Nov 2025 | Mustang | 1.8M | 68.7% | 1 | | Nov 2025 | Onyx | 823K | 30.9% | 2 | | Nov 2025 | Stearns | 8.1K | 0.3% | 3 | | Nov 2025 | Crewsaver | 1.6K | 0.06% | 4 | | Nov 2025 | Stohlquist | 590 | 0.02% | 5 | | Nov 2025 | Baltic | 110 | <0.01% | 6 | | Dec 2025 | Mustang | 1.8M | 68.7% | 1 | | Dec 2025 | Onyx | 823K | 30.9% | 2 | | Dec 2025 | Stearns | 9.9K | 0.37% | 3 | | Dec 2025 | Crewsaver | 1.3K | 0.05% | 4 | | Dec 2025 | Stohlquist | 720 | 0.03% | 5 | | Dec 2025 | Baltic | 90 | <0.01% | 6 | | Jan 2026 | Mustang | 1.8M | 72.6% | 1 | | Jan 2026 | Onyx | 673K | 26.7% | 2 | | Jan 2026 | Stearns | 14.8K | 0.59% | 3 | | Jan 2026 | Crewsaver | 1.6K | 0.06% | 4 | | Jan 2026 | Stohlquist | 720 | 0.03% | 5 | | Jan 2026 | Baltic | 70 | <0.01% | 6 | | Feb 2026 | Mustang | 1.8M | 72.5% | 1 | | Feb 2026 | Onyx | 673K | 26.7% | 2 | | Feb 2026 | Stearns | 18.1K | 0.72% | 3 | | Feb 2026 | Crewsaver | 1.6K | 0.06% | 4 | | Feb 2026 | Stohlquist | 720 | 0.03% | 5 | | Feb 2026 | Baltic | 90 | <0.01% | 6 | | Mar 2026 | Mustang | 1.8M | 68.4% | 1 | | Mar 2026 | Onyx | 823K | 30.8% | 2 | | Mar 2026 | Stearns | 18.1K | 0.68% | 3 | | Mar 2026 | Crewsaver | 1.9K | 0.07% | 4 | | Mar 2026 | Stohlquist | 1K | 0.04% | 5 | | Mar 2026 | Baltic | 90 | <0.01% | 6 | | Apr 2026 | Mustang | 1.8M | 72.4% | 1 | | Apr 2026 | Onyx | 673K | 26.6% | 2 | | Apr 2026 | Stearns | 22.2K | 0.88% | 3 | | Apr 2026 | Crewsaver | 1.9K | 0.08% | 4 | | Apr 2026 | Stohlquist | 1K | 0.04% | 5 | | Apr 2026 | Baltic | 110 | <0.01% | 6 | | May 2026 | Mustang | 1.8M | 72.6% | 1 | | May 2026 | Onyx | 673K | 26.7% | 2 | | May 2026 | Stearns | 14.8K | 0.59% | 3 | | May 2026 | Crewsaver | 1.9K | 0.08% | 4 | | May 2026 | Stohlquist | 1.3K | 0.05% | 5 | | May 2026 | Baltic | 140 | <0.01% | 6 | | Jun 2026 | Mustang | 1.8M | 72.7% | 1 | | Jun 2026 | Onyx | 673K | 26.7% | 2 | | Jun 2026 | Stearns | 9.9K | 0.39% | 3 | | Jun 2026 | Crewsaver | 1.9K | 0.08% | 4 | | Jun 2026 | Stohlquist | 1.6K | 0.06% | 5 | | Jun 2026 | Baltic | 140 | <0.01% | 6 | | Jul 2026 | Mustang | 1.5M | 68.6% | 1 | | Jul 2026 | Onyx | 673K | 30.8% | 2 | | Jul 2026 | Stearns | 9.9K | 0.45% | 3 | | Jul 2026 | Crewsaver | 1.9K | 0.09% | 4 | | Jul 2026 | Stohlquist | 1.6K | 0.07% | 5 | | Jul 2026 | Baltic | 170 | <0.01% | 6 | | Aug 2026 | Mustang | 1.8M | 72.6% | 1 | | Aug 2026 | Onyx | 673K | 26.7% | 2 | | Aug 2026 | Stearns | 14.8K | 0.59% | 3 | | Aug 2026 | Crewsaver | 1.9K | 0.08% | 4 | | Aug 2026 | Stohlquist | 1K | 0.04% | 5 | | Aug 2026 | Baltic | 140 | <0.01% | 6 | | Sep 2026 | Baltic | — | — | — | | Sep 2026 | Crewsaver | — | — | — | | Sep 2026 | Mustang | — | — | — | | Sep 2026 | Onyx | — | — | — | | Sep 2026 | Stearns | — | — | — | | Sep 2026 | Stohlquist | — | — | — | ## What is being compared - **Baltic**: Measured on the search term “baltic lifejacket”. - **Crewsaver**: Measured on the search term “crewsaver”. - **Mustang**: Measured on the search term “mustang”. - **Onyx**: Measured on the search term “onyx”. - **Stearns**: Measured on the search term “stearns”. - **Stohlquist**: Measured on the search term “stohlquist”. - [Baltic](/demand/global-en/brands/baltic) - [Crewsaver](/demand/global-en/brands/crewsaver) - [Mustang](/demand/global-en/brands/mustang) - [Onyx](/demand/global-en/brands/onyx) - [Stearns](/demand/global-en/brands/stearns) - [Stohlquist](/demand/global-en/brands/stohlquist) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among life jackets worldwide? In August 2026, Mustang was the most searched among life jackets worldwide, with an estimated 1.8M branded searches and 72.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Life jackets: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/life-jackets This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/life-jackets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.