---
title: "Merchant Gourmet vs Natco: Which is more popular by branded search?"
description: "Which is more popular in search, Merchant Gourmet or Natco? Compare estimated monthly branded-search demand and Share of Search inside the Lentil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lentil-brands/compare/merchant-gourmet-vs-natco"
publisher: "Brandwave"
---

# Merchant Gourmet vs Natco: Which is more popular by branded search?

Which is more popular in search, Merchant Gourmet or Natco? Compare estimated monthly branded-search demand and Share of Search inside the Lentil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Merchant Gourmet and Natco
- **Competitive set**: Lentil brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Merchant Gourmet Share of Search**: 0.04%
- **Natco Share of Search**: 0.11%

## Which is more popular in search, Merchant Gourmet or Natco?

- In August 2026, Natco had more branded searches than Merchant Gourmet among lentil brands worldwide. Natco was estimated to have 18.1K branded searches compared to Merchant Gourmet’s 6.6K, and held a 0.11% Share of Search versus Merchant Gourmet’s 0.04%.
- Natco was ahead of Merchant Gourmet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Merchant Gourmet’s estimated Share of Search among lentil brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 11 months ending August 2026, Natco’s estimated Share of Search among lentil brands worldwide held steady at 0.11%, and its estimated monthly branded searches held steady at 18.1K.

## How did search popularity change for lentil brands worldwide in August 2026?

- Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

## Month by month

| Month | Merchant Gourmet estimated searches | Merchant Gourmet Share of Search | Merchant Gourmet rank | Natco estimated searches | Natco Share of Search | Natco rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 0.03% | 5 | 18.1K | 0.11% | 4 |
| Nov 2025 | 5.4K | 0.03% | 5 | 18.1K | 0.1% | 4 |
| Dec 2025 | 4.4K | 0.02% | 5 | 18.1K | 0.08% | 4 |
| Jan 2026 | 8.1K | 0.05% | 5 | 18.1K | 0.11% | 4 |
| Feb 2026 | 5.4K | 0.04% | 5 | 18.1K | 0.13% | 4 |
| Mar 2026 | 6.6K | 0.04% | 5 | 18.1K | 0.11% | 4 |
| Apr 2026 | 6.6K | 0.04% | 5 | 18.1K | 0.11% | 4 |
| May 2026 | 5.4K | 0.03% | 5 | 18.1K | 0.11% | 4 |
| Jun 2026 | 5.4K | 0.04% | 5 | 18.1K | 0.12% | 4 |
| Jul 2026 | 5.4K | 0.03% | 5 | 18.1K | 0.11% | 4 |
| Aug 2026 | 6.6K | 0.04% | 5 | 18.1K | 0.11% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Merchant Gourmet’s and Natco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Merchant Gourmet**: Measured on the search term “merchant gourmet”.
- **Natco**: Measured on the search term “natco”.

- [Merchant Gourmet profile](/demand/global-en/brands/merchant-gourmet)
- [Natco profile](/demand/global-en/brands/natco)
- [All lentil brands worldwide](/demand/global-en/categories/lentil-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Merchant Gourmet or Natco?

In August 2026, Natco had more branded searches than Merchant Gourmet among lentil brands worldwide. Natco was estimated to have 18.1K branded searches compared to Merchant Gourmet’s 6.6K, and held a 0.11% Share of Search versus Merchant Gourmet’s 0.04%.

## Cite this page

Brandwave. "Merchant Gourmet vs Natco: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/lentil-brands/compare/merchant-gourmet-vs-natco

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lentil-brands/compare/merchant-gourmet-vs-natco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.