---
title: "East End vs Natco: Which is more popular by branded search?"
description: "Which is more popular in search, East End or Natco? Compare estimated monthly branded-search demand and Share of Search inside the Lentil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lentil-brands/compare/east-end-vs-natco"
publisher: "Brandwave"
---

# East End vs Natco: Which is more popular by branded search?

Which is more popular in search, East End or Natco? Compare estimated monthly branded-search demand and Share of Search inside the Lentil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: East End and Natco
- **Competitive set**: Lentil brands
- **Market**: Global
- **Month measured**: Aug 2026
- **East End Share of Search**: 0.36%
- **Natco Share of Search**: 0.11%

## Which is more popular in search, East End or Natco?

- In August 2026, East End had more branded searches than Natco among lentil brands worldwide. East End was estimated to have 60.5K branded searches compared to Natco’s 18.1K, and held a 0.36% Share of Search versus Natco’s 0.11%.
- East End was ahead of Natco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, East End’s estimated Share of Search among lentil brands worldwide held steady at 0.36%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Natco’s estimated Share of Search among lentil brands worldwide held steady at 0.11%, and its estimated monthly branded searches held steady at 18.1K.

## How did search popularity change for lentil brands worldwide in August 2026?

Neither East End nor Natco moved beyond provider rounding among lentil brands in Aug 2026.

## Month by month

| Month | East End estimated searches | East End Share of Search | East End rank | Natco estimated searches | Natco Share of Search | Natco rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 0.36% | 3 | 18.1K | 0.11% | 4 |
| Nov 2025 | 60.5K | 0.33% | 3 | 18.1K | 0.1% | 4 |
| Dec 2025 | 60.5K | 0.27% | 3 | 18.1K | 0.08% | 4 |
| Jan 2026 | 60.5K | 0.36% | 3 | 18.1K | 0.11% | 4 |
| Feb 2026 | 49.5K | 0.36% | 3 | 18.1K | 0.13% | 4 |
| Mar 2026 | 60.5K | 0.36% | 3 | 18.1K | 0.11% | 4 |
| Apr 2026 | 60.5K | 0.36% | 3 | 18.1K | 0.11% | 4 |
| May 2026 | 60.5K | 0.36% | 3 | 18.1K | 0.11% | 4 |
| Jun 2026 | 60.5K | 0.39% | 3 | 18.1K | 0.12% | 4 |
| Jul 2026 | 60.5K | 0.36% | 3 | 18.1K | 0.11% | 4 |
| Aug 2026 | 60.5K | 0.36% | 3 | 18.1K | 0.11% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using East End’s and Natco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **East End**: Measured on the search term “east end”.
- **Natco**: Measured on the search term “natco”.

- [East End profile](/demand/global-en/brands/east-end)
- [Natco profile](/demand/global-en/brands/natco)
- [All lentil brands worldwide](/demand/global-en/categories/lentil-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, East End or Natco?

In August 2026, East End had more branded searches than Natco among lentil brands worldwide. East End was estimated to have 60.5K branded searches compared to Natco’s 18.1K, and held a 0.36% Share of Search versus Natco’s 0.11%.

## Cite this page

Brandwave. "East End vs Natco: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/lentil-brands/compare/east-end-vs-natco

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lentil-brands/compare/east-end-vs-natco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.