---
title: "East End vs Merchant Gourmet: Which is more popular by branded search?"
description: "Which is more popular in search, East End or Merchant Gourmet? Compare estimated monthly branded-search demand and Share of Search inside the Lentil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lentil-brands/compare/east-end-vs-merchant-gourmet"
publisher: "Brandwave"
---

# East End vs Merchant Gourmet: Which is more popular by branded search?

Which is more popular in search, East End or Merchant Gourmet? Compare estimated monthly branded-search demand and Share of Search inside the Lentil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: East End and Merchant Gourmet
- **Competitive set**: Lentil brands
- **Market**: Global
- **Month measured**: Aug 2026
- **East End Share of Search**: 0.36%
- **Merchant Gourmet Share of Search**: 0.04%

## Which is more popular in search, East End or Merchant Gourmet?

- In August 2026, East End had more branded searches than Merchant Gourmet among lentil brands worldwide. East End was estimated to have 60.5K branded searches compared to Merchant Gourmet’s 6.6K, and held a 0.36% Share of Search versus Merchant Gourmet’s 0.04%.
- East End was ahead of Merchant Gourmet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, East End’s estimated Share of Search among lentil brands worldwide held steady at 0.36%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Merchant Gourmet’s estimated Share of Search among lentil brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

## How did search popularity change for lentil brands worldwide in August 2026?

- Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

## Month by month

| Month | East End estimated searches | East End Share of Search | East End rank | Merchant Gourmet estimated searches | Merchant Gourmet Share of Search | Merchant Gourmet rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 0.36% | 3 | 5.4K | 0.03% | 5 |
| Nov 2025 | 60.5K | 0.33% | 3 | 5.4K | 0.03% | 5 |
| Dec 2025 | 60.5K | 0.27% | 3 | 4.4K | 0.02% | 5 |
| Jan 2026 | 60.5K | 0.36% | 3 | 8.1K | 0.05% | 5 |
| Feb 2026 | 49.5K | 0.36% | 3 | 5.4K | 0.04% | 5 |
| Mar 2026 | 60.5K | 0.36% | 3 | 6.6K | 0.04% | 5 |
| Apr 2026 | 60.5K | 0.36% | 3 | 6.6K | 0.04% | 5 |
| May 2026 | 60.5K | 0.36% | 3 | 5.4K | 0.03% | 5 |
| Jun 2026 | 60.5K | 0.39% | 3 | 5.4K | 0.04% | 5 |
| Jul 2026 | 60.5K | 0.36% | 3 | 5.4K | 0.03% | 5 |
| Aug 2026 | 60.5K | 0.36% | 3 | 6.6K | 0.04% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using East End’s and Merchant Gourmet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **East End**: Measured on the search term “east end”.
- **Merchant Gourmet**: Measured on the search term “merchant gourmet”.

- [East End profile](/demand/global-en/brands/east-end)
- [Merchant Gourmet profile](/demand/global-en/brands/merchant-gourmet)
- [All lentil brands worldwide](/demand/global-en/categories/lentil-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, East End or Merchant Gourmet?

In August 2026, East End had more branded searches than Merchant Gourmet among lentil brands worldwide. East End was estimated to have 60.5K branded searches compared to Merchant Gourmet’s 6.6K, and held a 0.36% Share of Search versus Merchant Gourmet’s 0.04%.

## Cite this page

Brandwave. "East End vs Merchant Gourmet: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/lentil-brands/compare/east-end-vs-merchant-gourmet

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lentil-brands/compare/east-end-vs-merchant-gourmet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.