--- title: "Lentil brands: Which brands are most popular in search?" description: "Compare the lentil brands shoppers choose between. Share of Search among Sainsbury's, Tesco, East End, Natco, Merchant Gourmet and Bob's Red Mill, the lentil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lentil-brands" publisher: "Brandwave" --- # Lentil brands: Which brands are most popular in search? Compare the lentil brands shoppers choose between. Share of Search among Sainsbury's, Tesco, East End, Natco, Merchant Gourmet and Bob's Red Mill, the lentil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Lentil brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Sainsbury's, 54.7% ## Which brand is most popular in search among lentil brands worldwide? - In August 2026, Sainsbury's was the most searched among lentil brands worldwide, with an estimated 9.1M branded searches and 54.7% estimated Share of Search within this set. - Tesco is in 2nd place, 9.9 percentage points behind at 44.8% Share of Search. - Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among lentil brands worldwide peaked at 59.6% in June 2026 and was lowest at 49.8% in November 2025. - Across the 11 months ending August 2026, Tesco’s estimated Share of Search among lentil brands worldwide peaked at 49.8% in December 2025 and was lowest at 39.9% in June 2026. - Across the 11 months ending August 2026, Sainsbury's, Tesco, East End, Natco, Merchant Gourmet and Bob's Red Mill held steady: their estimated Share of Search among lentil brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Sainsbury's vs Tesco: compare search popularity](/demand/global-en/compare/sainsbury-s-vs-tesco): 54.7% against 44.8% Share of Search. ## How did search popularity change for lentil brands worldwide in August 2026? - Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 11 measured months, from 1K to 3.6K in August 2026. - Estimated monthly branded searches for Merchant Gourmet worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sainsbury's | 54.7% | 9.1M | 0.0% | Sainsbury's | | 2 | Tesco | 44.8% | 7.5M | 0.0% | Tesco | | 3 | East End | 0.36% | 60.5K | 0.0% | East End | | 4 | Natco | 0.11% | 18.1K | 0.0% | Natco | | 5 | Merchant Gourmet | 0.04% | 6.6K | +22.2% | Merchant Gourmet | | 6 | Bob's Red Mill | 0.02% | 3.6K | +24.1% | Bob's Red Mill | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sainsbury's | 9.1M | 54.7% | 1 | | Oct 2025 | Tesco | 7.5M | 44.8% | 2 | | Oct 2025 | East End | 60.5K | 0.36% | 3 | | Oct 2025 | Natco | 18.1K | 0.11% | 4 | | Oct 2025 | Merchant Gourmet | 5.4K | 0.03% | 5 | | Oct 2025 | Bob's Red Mill | 1K | <0.01% | 6 | | Nov 2025 | Sainsbury's | 9.1M | 49.8% | 1 | | Nov 2025 | Tesco | 9.1M | 49.8% | 2 | | Nov 2025 | East End | 60.5K | 0.33% | 3 | | Nov 2025 | Natco | 18.1K | 0.1% | 4 | | Nov 2025 | Merchant Gourmet | 5.4K | 0.03% | 5 | | Nov 2025 | Bob's Red Mill | 1K | <0.01% | 6 | | Dec 2025 | Sainsbury's | 11.1M | 49.8% | 1 | | Dec 2025 | Tesco | 11.1M | 49.8% | 2 | | Dec 2025 | East End | 60.5K | 0.27% | 3 | | Dec 2025 | Natco | 18.1K | 0.08% | 4 | | Dec 2025 | Merchant Gourmet | 4.4K | 0.02% | 5 | | Dec 2025 | Bob's Red Mill | 1K | <0.01% | 6 | | Jan 2026 | Sainsbury's | 9.1M | 54.7% | 1 | | Jan 2026 | Tesco | 7.5M | 44.8% | 2 | | Jan 2026 | East End | 60.5K | 0.36% | 3 | | Jan 2026 | Natco | 18.1K | 0.11% | 4 | | Jan 2026 | Merchant Gourmet | 8.1K | 0.05% | 5 | | Jan 2026 | Bob's Red Mill | 1.3K | <0.01% | 6 | | Feb 2026 | Sainsbury's | 7.5M | 54.7% | 1 | | Feb 2026 | Tesco | 6.1M | 44.8% | 2 | | Feb 2026 | East End | 49.5K | 0.36% | 3 | | Feb 2026 | Natco | 18.1K | 0.13% | 4 | | Feb 2026 | Merchant Gourmet | 5.4K | 0.04% | 5 | | Feb 2026 | Bob's Red Mill | 1.6K | 0.01% | 6 | | Mar 2026 | Sainsbury's | 9.1M | 54.7% | 1 | | Mar 2026 | Tesco | 7.5M | 44.8% | 2 | | Mar 2026 | East End | 60.5K | 0.36% | 3 | | Mar 2026 | Natco | 18.1K | 0.11% | 4 | | Mar 2026 | Merchant Gourmet | 6.6K | 0.04% | 5 | | Mar 2026 | Bob's Red Mill | 1.9K | 0.01% | 6 | | Apr 2026 | Sainsbury's | 9.1M | 54.7% | 1 | | Apr 2026 | Tesco | 7.5M | 44.8% | 2 | | Apr 2026 | East End | 60.5K | 0.36% | 3 | | Apr 2026 | Natco | 18.1K | 0.11% | 4 | | Apr 2026 | Merchant Gourmet | 6.6K | 0.04% | 5 | | Apr 2026 | Bob's Red Mill | 1.9K | 0.01% | 6 | | May 2026 | Sainsbury's | 9.1M | 54.7% | 1 | | May 2026 | Tesco | 7.5M | 44.8% | 2 | | May 2026 | East End | 60.5K | 0.36% | 3 | | May 2026 | Natco | 18.1K | 0.11% | 4 | | May 2026 | Merchant Gourmet | 5.4K | 0.03% | 5 | | May 2026 | Bob's Red Mill | 2.4K | 0.01% | 6 | | Jun 2026 | Sainsbury's | 9.1M | 59.6% | 1 | | Jun 2026 | Tesco | 6.1M | 39.9% | 2 | | Jun 2026 | East End | 60.5K | 0.39% | 3 | | Jun 2026 | Natco | 18.1K | 0.12% | 4 | | Jun 2026 | Merchant Gourmet | 5.4K | 0.04% | 5 | | Jun 2026 | Bob's Red Mill | 2.9K | 0.02% | 6 | | Jul 2026 | Sainsbury's | 9.1M | 54.7% | 1 | | Jul 2026 | Tesco | 7.5M | 44.8% | 2 | | Jul 2026 | East End | 60.5K | 0.36% | 3 | | Jul 2026 | Natco | 18.1K | 0.11% | 4 | | Jul 2026 | Merchant Gourmet | 5.4K | 0.03% | 5 | | Jul 2026 | Bob's Red Mill | 2.9K | 0.02% | 6 | | Aug 2026 | Sainsbury's | 9.1M | 54.7% | 1 | | Aug 2026 | Tesco | 7.5M | 44.8% | 2 | | Aug 2026 | East End | 60.5K | 0.36% | 3 | | Aug 2026 | Natco | 18.1K | 0.11% | 4 | | Aug 2026 | Merchant Gourmet | 6.6K | 0.04% | 5 | | Aug 2026 | Bob's Red Mill | 3.6K | 0.02% | 6 | | Sep 2026 | Bob's Red Mill | — | — | — | | Sep 2026 | East End | — | — | — | | Sep 2026 | Merchant Gourmet | — | — | — | | Sep 2026 | Natco | — | — | — | | Sep 2026 | Sainsbury's | — | — | — | | Sep 2026 | Tesco | — | — | — | ## What is being compared - **Bob's Red Mill**: Measured on the search term “bobs red mill”. - **East End**: Measured on the search term “east end”. - **Merchant Gourmet**: Measured on the search term “merchant gourmet”. - **Natco**: Measured on the search term “natco”. - **Sainsbury's**: Measured on the search term “sainsburys”. - **Tesco**: Measured on the search term “tesco”. - [Bob's Red Mill](/demand/global-en/brands/bob-s-red-mill) - [East End](/demand/global-en/brands/east-end) - [Merchant Gourmet](/demand/global-en/brands/merchant-gourmet) - [Natco](/demand/global-en/brands/natco) - [Sainsbury's](/demand/global-en/brands/sainsbury-s) - [Tesco](/demand/global-en/brands/tesco) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among lentil brands worldwide? In August 2026, Sainsbury's was the most searched among lentil brands worldwide, with an estimated 9.1M branded searches and 54.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Lentil brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/lentil-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lentil-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.