--- title: "Lending platforms: Which brands are most popular in search?" description: "Compare the online platforms businesses borrow from. Share of Search among LendingClub, OnDeck, Prosper, Funding Circle and Kabbage, the lending platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lending-platforms" publisher: "Brandwave" --- # Lending platforms: Which brands are most popular in search? Compare the online platforms businesses borrow from. Share of Search among LendingClub, OnDeck, Prosper, Funding Circle and Kabbage, the lending platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Lending platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: LendingClub, 51.7% ## Which brand is most popular in search among lending platforms worldwide? - In August 2026, LendingClub was the most searched among lending platforms worldwide, with an estimated 135K branded searches and 51.7% estimated Share of Search within this set. - OnDeck is in 2nd place, 32.8 percentage points behind at 19% Share of Search. - Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among lending platforms worldwide decreased from 70.3% to 51.7%. - Across the 11 months ending August 2026, OnDeck’s estimated Share of Search among lending platforms worldwide increased from 9.5% to 19%. - Across the 11 months ending August 2026, Prosper’s estimated Share of Search among lending platforms worldwide increased from 9.5% to 15.5%. - Across the 11 months ending August 2026, Funding Circle’s estimated Share of Search among lending platforms worldwide increased from 9.5% to 12.7%. - Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among lending platforms worldwide peaked at 70.4% in April 2026 and was lowest at 51.7% in August 2026. - Across the 11 months ending August 2026, OnDeck’s estimated Share of Search among lending platforms worldwide peaked at 19% in August 2026 and was lowest at 9.3% in November 2025. - Across the 11 months ending August 2026, Prosper’s estimated Share of Search among lending platforms worldwide peaked at 15.5% in August 2026 and was lowest at 9.3% in March 2026. - Across the 11 months ending August 2026, Funding Circle’s estimated Share of Search among lending platforms worldwide peaked at 12.7% in August 2026 and was lowest at 7.6% in December 2025. - Across the 11 months ending August 2026, OnDeck rose from 3rd to 2nd among lending platforms worldwide. - Across the 11 months ending August 2026, Prosper rose from 4th to 3rd among lending platforms worldwide. - Across the 11 months ending August 2026, Funding Circle fell from 2nd to 4th among lending platforms worldwide. - Across the 11 months ending August 2026, Kabbage held steady: its estimated Share of Search among lending platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [LendingClub vs OnDeck: compare search popularity](/demand/global-en/compare/lendingclub-vs-ondeck): 51.7% against 19% Share of Search. - [LendingClub vs Prosper: compare search popularity](/demand/global-en/compare/lendingclub-vs-prosper): 51.7% against 15.5% Share of Search. - [LendingClub vs Funding Circle: compare search popularity](/demand/global-en/compare/funding-circle-vs-lendingclub): 51.7% against 12.7% Share of Search. - [OnDeck vs Prosper: compare search popularity](/demand/global-en/compare/ondeck-vs-prosper): 19% against 15.5% Share of Search. - [OnDeck vs Funding Circle: compare search popularity](/demand/global-en/compare/funding-circle-vs-ondeck): 19% against 12.7% Share of Search. - [Prosper vs Funding Circle: compare search popularity](/demand/global-en/compare/funding-circle-vs-prosper): 15.5% against 12.7% Share of Search. ## How did search popularity change for lending platforms worldwide in August 2026? - In August 2026, Funding Circle gained estimated Share of Search among lending platforms worldwide, from 9.5% to 12.7%. - In August 2026, OnDeck gained estimated Share of Search among lending platforms worldwide, from 17.4% to 19%. - In August 2026, Prosper gained estimated Share of Search among lending platforms worldwide, from 14.3% to 15.5%. - In August 2026, LendingClub lost estimated Share of Search among lending platforms worldwide, from 57.9% to 51.7%. - Estimated monthly branded searches for Kabbage worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | LendingClub | 51.7% | 135K | -32.8% | LendingClub | | 2 | OnDeck | 19% | 49.5K | -18.2% | OnDeck | | 3 | Prosper | 15.5% | 40.5K | -18.2% | Prosper | | 4 | Funding Circle | 12.7% | 33.1K | 0.0% | Funding Circle | | 5 | Kabbage | 1.1% | 2.9K | 0.0% | Kabbage | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | LendingClub | 301K | 70.3% | 1 | | Oct 2025 | Funding Circle | 40.5K | 9.5% | 2 | | Oct 2025 | OnDeck | 40.5K | 9.5% | 3 | | Oct 2025 | Prosper | 40.5K | 9.5% | 4 | | Oct 2025 | Kabbage | 5.4K | 1.3% | 5 | | Nov 2025 | LendingClub | 246K | 68.9% | 1 | | Nov 2025 | Prosper | 40.5K | 11.3% | 2 | | Nov 2025 | Funding Circle | 33.1K | 9.3% | 3 | | Nov 2025 | OnDeck | 33.1K | 9.3% | 4 | | Nov 2025 | Kabbage | 4.4K | 1.2% | 5 | | Dec 2025 | LendingClub | 246K | 68.6% | 1 | | Dec 2025 | OnDeck | 40.5K | 11.3% | 2 | | Dec 2025 | Prosper | 40.5K | 11.3% | 3 | | Dec 2025 | Funding Circle | 27.1K | 7.6% | 4 | | Dec 2025 | Kabbage | 4.4K | 1.2% | 5 | | Jan 2026 | LendingClub | 246K | 64.6% | 1 | | Jan 2026 | OnDeck | 49.5K | 13% | 2 | | Jan 2026 | Funding Circle | 40.5K | 10.6% | 3 | | Jan 2026 | Prosper | 40.5K | 10.6% | 4 | | Jan 2026 | Kabbage | 4.4K | 1.2% | 5 | | Feb 2026 | LendingClub | 246K | 67.6% | 1 | | Feb 2026 | OnDeck | 40.5K | 11.1% | 2 | | Feb 2026 | Prosper | 40.5K | 11.1% | 3 | | Feb 2026 | Funding Circle | 33.1K | 9.1% | 4 | | Feb 2026 | Kabbage | 3.6K | 0.99% | 5 | | Mar 2026 | LendingClub | 301K | 69.2% | 1 | | Mar 2026 | OnDeck | 49.5K | 11.4% | 2 | | Mar 2026 | Funding Circle | 40.5K | 9.3% | 3 | | Mar 2026 | Prosper | 40.5K | 9.3% | 4 | | Mar 2026 | Kabbage | 3.6K | 0.83% | 5 | | Apr 2026 | LendingClub | 301K | 70.4% | 1 | | Apr 2026 | OnDeck | 49.5K | 11.6% | 2 | | Apr 2026 | Prosper | 40.5K | 9.5% | 3 | | Apr 2026 | Funding Circle | 33.1K | 7.7% | 4 | | Apr 2026 | Kabbage | 3.6K | 0.84% | 5 | | May 2026 | LendingClub | 246K | 66% | 1 | | May 2026 | OnDeck | 49.5K | 13.3% | 2 | | May 2026 | Prosper | 40.5K | 10.9% | 3 | | May 2026 | Funding Circle | 33.1K | 8.9% | 4 | | May 2026 | Kabbage | 3.6K | 0.97% | 5 | | Jun 2026 | LendingClub | 301K | 69.2% | 1 | | Jun 2026 | OnDeck | 49.5K | 11.4% | 2 | | Jun 2026 | Funding Circle | 40.5K | 9.3% | 3 | | Jun 2026 | Prosper | 40.5K | 9.3% | 4 | | Jun 2026 | Kabbage | 3.6K | 0.83% | 5 | | Jul 2026 | LendingClub | 201K | 57.9% | 1 | | Jul 2026 | OnDeck | 60.5K | 17.4% | 2 | | Jul 2026 | Prosper | 49.5K | 14.3% | 3 | | Jul 2026 | Funding Circle | 33.1K | 9.5% | 4 | | Jul 2026 | Kabbage | 2.9K | 0.84% | 5 | | Aug 2026 | LendingClub | 135K | 51.7% | 1 | | Aug 2026 | OnDeck | 49.5K | 19% | 2 | | Aug 2026 | Prosper | 40.5K | 15.5% | 3 | | Aug 2026 | Funding Circle | 33.1K | 12.7% | 4 | | Aug 2026 | Kabbage | 2.9K | 1.1% | 5 | | Sep 2026 | Funding Circle | — | — | — | | Sep 2026 | Kabbage | — | — | — | | Sep 2026 | LendingClub | — | — | — | | Sep 2026 | OnDeck | — | — | — | | Sep 2026 | Prosper | — | — | — | ## What is being compared - **Funding Circle**: Measured on the search term “funding circle”. - **Kabbage**: Measured on the search term “kabbage”. - **LendingClub**: Measured on the search term “lendingclub”. - **OnDeck**: Measured on the search term “ondeck”. - **Prosper**: Measured on the search term “prosper lending”. - [Funding Circle](/demand/global-en/brands/funding-circle) - [Kabbage](/demand/global-en/brands/kabbage) - [LendingClub](/demand/global-en/brands/lendingclub) - [OnDeck](/demand/global-en/brands/ondeck) - [Prosper](/demand/global-en/brands/prosper) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among lending platforms worldwide? In August 2026, LendingClub was the most searched among lending platforms worldwide, with an estimated 135K branded searches and 51.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Lending platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/lending-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lending-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.