--- title: "Athleta vs Under Armour: Which is searched more?" description: "Is Athleta or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leggings set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/leggings/compare/athleta-vs-under-armour" publisher: "Brandwave" --- # Athleta vs Under Armour: Which is searched more? Is Athleta or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leggings set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Athleta and Under Armour - **Competitive set**: Leggings - **Market**: Global - **Month measured**: Sep 2026 - **Athleta Share of Search**: 1.9% - **Under Armour Share of Search**: 7.7% ## Is Athleta or Under Armour more popular in search? - In September 2026, Under Armour had more branded searches than Athleta among leggings worldwide. Under Armour had about 3.4 million branded searches, while Athleta had 823,000. Under Armour made up 7.7% of all legging searches we track, and Athleta accounted for 1.9%. - Under Armour was ahead of Athleta in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Athleta’s share of searches among leggings worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches held steady at 823K. - Across the 12 months ending September 2026, Under Armour’s share of searches among leggings worldwide moved from 8.7% to 7.7%, and its estimated monthly branded searches moved from 4.1M to 3.4M. ## Top leggings in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Athleta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Under Armour did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lululemon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Athleta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CRZ YOGA | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Beyond Yoga | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Gymshark | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Alo Yoga | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Nike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Under Armour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sweaty Betty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about leggings - Asked ChatGPT "Which leggings brand should I buy?": 1. Lululemon, 2. CRZ YOGA, 3. Athleta, 4. Gymshark - Asked ChatGPT "What are the best leggings brands?": 1. Lululemon, 2. Athleta, 3. Beyond Yoga, 4. Alo Yoga, 5. CRZ YOGA - Asked ChatGPT "What's the best leggings brand for everyday wear?": 1. Lululemon, 2. Athleta, 3. CRZ YOGA, 4. Beyond Yoga - Searched Google, AI Overview "high waisted leggings": 1. Lululemon, 2. Gymshark, 3. Athleta, 4. Beyond Yoga - Searched Google, AI Overview "black leggings": 1. Lululemon Not named in any answer: Nike, Under Armour and Sweaty Betty. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for leggings worldwide in September 2026? - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026. ## Month by month | Month | Athleta estimated searches | Athleta Share of Search | Athleta rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 1.7% | 6 | 4.1M | 8.7% | 3 | | Nov 2025 | 1.2M | 1.7% | 6 | 5M | 6.9% | 4 | | Dec 2025 | 1.2M | 2% | 6 | 5M | 8% | 4 | | Jan 2026 | 1M | 1.9% | 6 | 4.1M | 7.8% | 4 | | Feb 2026 | 823K | 1.9% | 6 | 3.4M | 7.7% | 4 | | Mar 2026 | 1M | 2% | 6 | 4.1M | 8.1% | 4 | | Apr 2026 | 823K | 1.9% | 6 | 3.4M | 7.6% | 4 | | May 2026 | 1M | 2.3% | 6 | 3.4M | 7.6% | 4 | | Jun 2026 | 1M | 2.3% | 5 | 3.4M | 7.6% | 4 | | Jul 2026 | 823K | 1.9% | 6 | 3.4M | 7.8% | 4 | | Aug 2026 | 823K | 1.9% | 6 | 3.4M | 7.7% | 4 | | Sep 2026 | 823K | 1.9% | 6 | 3.4M | 7.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Athleta’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Athleta**: Measured on the search term “athleta”. - **Under Armour**: Measured on the search term “under armour”. - [Athleta profile](/demand/global-en/brands/athleta) - [Under Armour profile](/demand/global-en/brands/under-armour) - [All leggings worldwide](/demand/global-en/categories/leggings): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Athleta or Under Armour more popular in search? In September 2026, Under Armour had more branded searches than Athleta among leggings worldwide. Under Armour had about 3.4 million branded searches, while Athleta had 823,000. Under Armour made up 7.7% of all legging searches we track, and Athleta accounted for 1.9%. ## Cite this page Brandwave. "Athleta vs Under Armour: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/leggings/compare/athleta-vs-under-armour This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/leggings/compare/athleta-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.