--- title: "Alo Yoga vs Lululemon: Which is searched more?" description: "Is Alo Yoga or Lululemon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leggings set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/leggings/compare/alo-yoga-vs-lululemon" publisher: "Brandwave" --- # Alo Yoga vs Lululemon: Which is searched more? Is Alo Yoga or Lululemon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leggings set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alo Yoga and Lululemon - **Competitive set**: Leggings - **Market**: Global - **Month measured**: Sep 2026 - **Alo Yoga Share of Search**: 2.7% - **Lululemon Share of Search**: 25.6% ## Is Alo Yoga or Lululemon more popular in search? - In September 2026, Lululemon had more branded searches than Alo Yoga among leggings worldwide. Lululemon had about 11.1 million branded searches, while Alo Yoga had 1.2 million. Lululemon made up 25.6% of all legging searches we track, and Alo Yoga accounted for 2.7%. - Lululemon was ahead of Alo Yoga in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alo Yoga’s share of searches among leggings worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 1.4M to 1.2M. - Across the 12 months ending September 2026, Lululemon’s share of searches among leggings worldwide moved from 28.9% to 25.6%, and its estimated monthly branded searches moved from 13.6M to 11.1M. ## Top leggings in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lululemon appeared in all five answers. Alo Yoga was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lululemon was listed before Alo Yoga in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lululemon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Athleta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CRZ YOGA | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Beyond Yoga | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Gymshark | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Alo Yoga | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Nike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Under Armour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sweaty Betty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about leggings - Asked ChatGPT "Which leggings brand should I buy?": 1. Lululemon, 2. CRZ YOGA, 3. Athleta, 4. Gymshark - Asked ChatGPT "What are the best leggings brands?": 1. Lululemon, 2. Athleta, 3. Beyond Yoga, 4. Alo Yoga, 5. CRZ YOGA - Asked ChatGPT "What's the best leggings brand for everyday wear?": 1. Lululemon, 2. Athleta, 3. CRZ YOGA, 4. Beyond Yoga - Searched Google, AI Overview "high waisted leggings": 1. Lululemon, 2. Gymshark, 3. Athleta, 4. Beyond Yoga - Searched Google, AI Overview "black leggings": 1. Lululemon Not named in any answer: Nike, Under Armour and Sweaty Betty. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for leggings worldwide in September 2026? - Alo Yoga’s share of searches among leggings worldwide has gained ground for 3 months in a row, from 2.2% to 2.7% in September 2026. - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026. ## Month by month | Month | Alo Yoga estimated searches | Alo Yoga Share of Search | Alo Yoga rank | Lululemon estimated searches | Lululemon Share of Search | Lululemon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4M | 3% | 5 | 13.6M | 28.9% | 2 | | Nov 2025 | 1.7M | 2.4% | 5 | 20.4M | 28.3% | 2 | | Dec 2025 | 1.5M | 2.3% | 5 | 20.4M | 32.6% | 2 | | Jan 2026 | 1.4M | 2.7% | 5 | 13.6M | 26% | 2 | | Feb 2026 | 1.2M | 2.7% | 5 | 11.1M | 25.6% | 2 | | Mar 2026 | 1.2M | 2.3% | 5 | 11.1M | 22% | 2 | | Apr 2026 | 1.2M | 2.7% | 5 | 11.1M | 25% | 2 | | May 2026 | 1.4M | 3.2% | 5 | 11.1M | 25.2% | 2 | | Jun 2026 | 959K | 2.2% | 6 | 11.1M | 25.2% | 2 | | Jul 2026 | 975K | 2.3% | 5 | 11.1M | 25.8% | 2 | | Aug 2026 | 1.2M | 2.7% | 5 | 11.1M | 25.5% | 2 | | Sep 2026 | 1.2M | 2.7% | 5 | 11.1M | 25.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Alo Yoga’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alo Yoga**: Measured on the search terms “alo activewear”, “alo clothing”, “alo leggings”, “alo yoga” and “aloyoga”, summed into one figure. - **Lululemon**: Measured on the search term “lululemon”. - [Alo Yoga profile](/demand/global-en/brands/alo-yoga) - [Lululemon profile](/demand/global-en/brands/lululemon) - [All leggings worldwide](/demand/global-en/categories/leggings): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alo Yoga or Lululemon more popular in search? In September 2026, Lululemon had more branded searches than Alo Yoga among leggings worldwide. Lululemon had about 11.1 million branded searches, while Alo Yoga had 1.2 million. Lululemon made up 25.6% of all legging searches we track, and Alo Yoga accounted for 2.7%. ## Cite this page Brandwave. "Alo Yoga vs Lululemon: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/leggings/compare/alo-yoga-vs-lululemon This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/leggings/compare/alo-yoga-vs-lululemon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.