--- title: "Alo Yoga vs Athleta: Which is searched more?" description: "Is Alo Yoga or Athleta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leggings set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/leggings/compare/alo-yoga-vs-athleta" publisher: "Brandwave" --- # Alo Yoga vs Athleta: Which is searched more? Is Alo Yoga or Athleta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leggings set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alo Yoga and Athleta - **Competitive set**: Leggings - **Market**: Global - **Month measured**: Sep 2026 - **Alo Yoga Share of Search**: 2.7% - **Athleta Share of Search**: 1.9% ## Is Alo Yoga or Athleta more popular in search? - In September 2026, Alo Yoga had more branded searches than Athleta among leggings worldwide. Alo Yoga had about 1.2 million branded searches, while Athleta had 823,000. Alo Yoga made up 2.7% of all legging searches we track, and Athleta accounted for 1.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Athleta took it in June 2026, Alo Yoga took it in July 2026. - Across the 12 months ending September 2026, Alo Yoga’s share of searches among leggings worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 1.4M to 1.2M. - Across the 12 months ending September 2026, Athleta’s share of searches among leggings worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches held steady at 823K. ## Top leggings in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Athleta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Alo Yoga was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Athleta was listed before Alo Yoga in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lululemon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Athleta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CRZ YOGA | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Beyond Yoga | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Gymshark | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Alo Yoga | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Nike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Under Armour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sweaty Betty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about leggings - Asked ChatGPT "Which leggings brand should I buy?": 1. Lululemon, 2. CRZ YOGA, 3. Athleta, 4. Gymshark - Asked ChatGPT "What are the best leggings brands?": 1. Lululemon, 2. Athleta, 3. Beyond Yoga, 4. Alo Yoga, 5. CRZ YOGA - Asked ChatGPT "What's the best leggings brand for everyday wear?": 1. Lululemon, 2. Athleta, 3. CRZ YOGA, 4. Beyond Yoga - Searched Google, AI Overview "high waisted leggings": 1. Lululemon, 2. Gymshark, 3. Athleta, 4. Beyond Yoga - Searched Google, AI Overview "black leggings": 1. Lululemon Not named in any answer: Nike, Under Armour and Sweaty Betty. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for leggings worldwide in September 2026? - Alo Yoga’s share of searches among leggings worldwide has gained ground for 3 months in a row, from 2.2% to 2.7% in September 2026. ## Month by month | Month | Alo Yoga estimated searches | Alo Yoga Share of Search | Alo Yoga rank | Athleta estimated searches | Athleta Share of Search | Athleta rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4M | 3% | 5 | 823K | 1.7% | 6 | | Nov 2025 | 1.7M | 2.4% | 5 | 1.2M | 1.7% | 6 | | Dec 2025 | 1.5M | 2.3% | 5 | 1.2M | 2% | 6 | | Jan 2026 | 1.4M | 2.7% | 5 | 1M | 1.9% | 6 | | Feb 2026 | 1.2M | 2.7% | 5 | 823K | 1.9% | 6 | | Mar 2026 | 1.2M | 2.3% | 5 | 1M | 2% | 6 | | Apr 2026 | 1.2M | 2.7% | 5 | 823K | 1.9% | 6 | | May 2026 | 1.4M | 3.2% | 5 | 1M | 2.3% | 6 | | Jun 2026 | 959K | 2.2% | 6 | 1M | 2.3% | 5 | | Jul 2026 | 975K | 2.3% | 5 | 823K | 1.9% | 6 | | Aug 2026 | 1.2M | 2.7% | 5 | 823K | 1.9% | 6 | | Sep 2026 | 1.2M | 2.7% | 5 | 823K | 1.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Alo Yoga’s and Athleta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alo Yoga**: Measured on the search terms “alo activewear”, “alo clothing”, “alo leggings”, “alo yoga” and “aloyoga”, summed into one figure. - **Athleta**: Measured on the search term “athleta”. - [Alo Yoga profile](/demand/global-en/brands/alo-yoga) - [Athleta profile](/demand/global-en/brands/athleta) - [All leggings worldwide](/demand/global-en/categories/leggings): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alo Yoga or Athleta more popular in search? In September 2026, Alo Yoga had more branded searches than Athleta among leggings worldwide. Alo Yoga had about 1.2 million branded searches, while Athleta had 823,000. Alo Yoga made up 2.7% of all legging searches we track, and Athleta accounted for 1.9%. ## Cite this page Brandwave. "Alo Yoga vs Athleta: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/leggings/compare/alo-yoga-vs-athleta This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/leggings/compare/alo-yoga-vs-athleta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.