---
title: "Leggings: Which brands are most popular in search?"
description: "Compare the leggings people search for. Share of Search among Nike, Lululemon, Gymshark, Under Armour, Alo Yoga and Sweaty Betty, the leggings Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/leggings"
publisher: "Brandwave"
---

# Leggings: Which brands are most popular in search?

Compare the leggings people search for. Share of Search among Nike, Lululemon, Gymshark, Under Armour, Alo Yoga and Sweaty Betty, the leggings Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Leggings
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Nike, 51.4%

## Which brand is most popular in search among leggings worldwide?

- In August 2026, Nike was the most searched among leggings worldwide, with an estimated 20.4M branded searches and 51.4% estimated Share of Search within this set.
- Lululemon is in 2nd place, 23.5 percentage points behind at 28% Share of Search.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among leggings worldwide increased from 47.2% to 51.4%.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among leggings worldwide decreased from 31.5% to 28%.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among leggings worldwide increased from 7.9% to 8.5%.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among leggings worldwide decreased from 9.5% to 8.4%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among leggings worldwide peaked at 54.5% in March 2026 and was lowest at 43.5% in December 2025.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among leggings worldwide peaked at 35.6% in December 2025 and was lowest at 24.3% in March 2026.
- Across the 11 months ending August 2026, Gymshark’s estimated Share of Search among leggings worldwide peaked at 13.8% in November 2025 and was lowest at 7.9% in October 2025.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among leggings worldwide peaked at 9.5% in October 2025 and was lowest at 7.4% in November 2025.
- Across the 11 months ending August 2026, Alo Yoga’s estimated Share of Search among leggings worldwide peaked at 3.5% in May 2026 and was lowest at 2.4% in June 2026.
- Across the 11 months ending August 2026, Gymshark rose from 4th to 3rd among leggings worldwide.
- Across the 11 months ending August 2026, Under Armour fell from 3rd to 4th among leggings worldwide.
- Across the 11 months ending August 2026, Alo Yoga and Sweaty Betty held steady: their estimated Share of Search among leggings worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Nike vs Lululemon: compare search popularity](/demand/global-en/compare/lululemon-vs-nike): 51.4% against 28% Share of Search.
- [Nike vs Gymshark: compare search popularity](/demand/global-en/compare/gymshark-vs-nike): 51.4% against 8.5% Share of Search.
- [Nike vs Under Armour: compare search popularity](/demand/global-en/compare/nike-vs-under-armour): 51.4% against 8.4% Share of Search.
- [Nike vs Alo Yoga: compare search popularity](/demand/global-en/compare/alo-yoga-vs-nike): 51.4% against 2.9% Share of Search.
- [Lululemon vs Gymshark: compare search popularity](/demand/global-en/compare/gymshark-vs-lululemon): 28% against 8.5% Share of Search.
- [Lululemon vs Under Armour: compare search popularity](/demand/global-en/compare/lululemon-vs-under-armour): 28% against 8.4% Share of Search.
- [Lululemon vs Alo Yoga: compare search popularity](/demand/global-en/compare/alo-yoga-vs-lululemon): 28% against 2.9% Share of Search.
- [Gymshark vs Under Armour: compare search popularity](/demand/global-en/compare/gymshark-vs-under-armour): 8.5% against 8.4% Share of Search.
- [Gymshark vs Alo Yoga: compare search popularity](/demand/global-en/compare/alo-yoga-vs-gymshark): 8.5% against 2.9% Share of Search.
- [Under Armour vs Alo Yoga: compare search popularity](/demand/global-en/compare/alo-yoga-vs-under-armour): 8.4% against 2.9% Share of Search.

## How did search popularity change for leggings worldwide in August 2026?

- Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.
- Estimated monthly branded searches for Sweaty Betty worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
- Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nike | 51.4% | 20.4M | 0.0% | Nike |
| 2 | Lululemon | 28% | 11.1M | 0.0% | Lululemon |
| 3 | Gymshark | 8.5% | 3.4M | +0.2% | Gymshark |
| 4 | Under Armour | 8.4% | 3.4M | 0.0% | Under Armour |
| 5 | Alo Yoga | 2.9% | 1.2M | +19.6% | Alo Yoga |
| 6 | Sweaty Betty | 0.62% | 246K | +22.4% | Sweaty Betty |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 20.4M | 47.2% | 1 |
| Oct 2025 | Lululemon | 13.6M | 31.5% | 2 |
| Oct 2025 | Under Armour | 4.1M | 9.5% | 3 |
| Oct 2025 | Gymshark | 3.4M | 7.9% | 4 |
| Oct 2025 | Alo Yoga | 1.4M | 3.2% | 5 |
| Oct 2025 | Sweaty Betty | 301K | 0.7% | 6 |
| Nov 2025 | Nike | 30.4M | 45.3% | 1 |
| Nov 2025 | Lululemon | 20.4M | 30.4% | 2 |
| Nov 2025 | Gymshark | 9.2M | 13.8% | 3 |
| Nov 2025 | Under Armour | 5M | 7.4% | 4 |
| Nov 2025 | Alo Yoga | 1.7M | 2.6% | 5 |
| Nov 2025 | Sweaty Betty | 368K | 0.55% | 6 |
| Dec 2025 | Nike | 24.9M | 43.5% | 1 |
| Dec 2025 | Lululemon | 20.4M | 35.6% | 2 |
| Dec 2025 | Gymshark | 5.1M | 8.9% | 3 |
| Dec 2025 | Under Armour | 5M | 8.7% | 4 |
| Dec 2025 | Alo Yoga | 1.5M | 2.5% | 5 |
| Dec 2025 | Sweaty Betty | 450K | 0.79% | 6 |
| Jan 2026 | Nike | 24.9M | 51.4% | 1 |
| Jan 2026 | Lululemon | 13.6M | 28.1% | 2 |
| Jan 2026 | Gymshark | 4.2M | 8.6% | 3 |
| Jan 2026 | Under Armour | 4.1M | 8.4% | 4 |
| Jan 2026 | Alo Yoga | 1.4M | 3% | 5 |
| Jan 2026 | Sweaty Betty | 301K | 0.62% | 6 |
| Feb 2026 | Nike | 20.4M | 51.4% | 1 |
| Feb 2026 | Lululemon | 11.1M | 28% | 2 |
| Feb 2026 | Gymshark | 3.4M | 8.7% | 3 |
| Feb 2026 | Under Armour | 3.4M | 8.4% | 4 |
| Feb 2026 | Alo Yoga | 1.2M | 2.9% | 5 |
| Feb 2026 | Sweaty Betty | 246K | 0.62% | 6 |
| Mar 2026 | Nike | 24.9M | 54.5% | 1 |
| Mar 2026 | Lululemon | 11.1M | 24.3% | 2 |
| Mar 2026 | Gymshark | 4.1M | 9.1% | 3 |
| Mar 2026 | Under Armour | 4.1M | 8.9% | 4 |
| Mar 2026 | Alo Yoga | 1.2M | 2.6% | 5 |
| Mar 2026 | Sweaty Betty | 301K | 0.66% | 6 |
| Apr 2026 | Nike | 20.4M | 50.5% | 1 |
| Apr 2026 | Lululemon | 11.1M | 27.5% | 2 |
| Apr 2026 | Gymshark | 4.1M | 10.2% | 3 |
| Apr 2026 | Under Armour | 3.4M | 8.3% | 4 |
| Apr 2026 | Alo Yoga | 1.2M | 2.9% | 5 |
| Apr 2026 | Sweaty Betty | 246K | 0.61% | 6 |
| May 2026 | Nike | 20.4M | 51.1% | 1 |
| May 2026 | Lululemon | 11.1M | 27.8% | 2 |
| May 2026 | Gymshark | 3.4M | 8.5% | 3 |
| May 2026 | Under Armour | 3.4M | 8.4% | 4 |
| May 2026 | Alo Yoga | 1.4M | 3.5% | 5 |
| May 2026 | Sweaty Betty | 246K | 0.62% | 6 |
| Jun 2026 | Nike | 20.4M | 50.8% | 1 |
| Jun 2026 | Lululemon | 11.1M | 27.6% | 2 |
| Jun 2026 | Gymshark | 4.1M | 10.3% | 3 |
| Jun 2026 | Under Armour | 3.4M | 8.3% | 4 |
| Jun 2026 | Alo Yoga | 959K | 2.4% | 5 |
| Jun 2026 | Sweaty Betty | 246K | 0.61% | 6 |
| Jul 2026 | Nike | 20.4M | 51.8% | 1 |
| Jul 2026 | Lululemon | 11.1M | 28.2% | 2 |
| Jul 2026 | Gymshark | 3.4M | 8.6% | 3 |
| Jul 2026 | Under Armour | 3.4M | 8.5% | 4 |
| Jul 2026 | Alo Yoga | 975K | 2.5% | 5 |
| Jul 2026 | Sweaty Betty | 201K | 0.51% | 6 |
| Aug 2026 | Nike | 20.4M | 51.4% | 1 |
| Aug 2026 | Lululemon | 11.1M | 28% | 2 |
| Aug 2026 | Gymshark | 3.4M | 8.5% | 3 |
| Aug 2026 | Under Armour | 3.4M | 8.4% | 4 |
| Aug 2026 | Alo Yoga | 1.2M | 2.9% | 5 |
| Aug 2026 | Sweaty Betty | 246K | 0.62% | 6 |
| Sep 2026 | Alo Yoga | — | — | — |
| Sep 2026 | Gymshark | — | — | — |
| Sep 2026 | Lululemon | — | — | — |
| Sep 2026 | Nike | — | — | — |
| Sep 2026 | Sweaty Betty | — | — | — |
| Sep 2026 | Under Armour | — | — | — |

## What is being compared

- **Alo Yoga**: Measured on the search terms “alo activewear”, “alo clothing”, “alo leggings”, “alo yoga” and “aloyoga”, summed into one figure.
- **Gymshark**: Measured on the search terms “gym shark”, “gymshark”, “gymshark apparel”, “gymshark clothing” and “gymshark leggings”, summed into one figure.
- **Lululemon**: Measured on the search term “lululemon”.
- **Nike**: Measured on the search term “nike”.
- **Sweaty Betty**: Measured on the search term “sweaty betty”.
- **Under Armour**: Measured on the search term “under armour”.

- [Alo Yoga](/demand/global-en/brands/alo-yoga)
- [Gymshark](/demand/global-en/brands/gymshark)
- [Lululemon](/demand/global-en/brands/lululemon)
- [Nike](/demand/global-en/brands/nike)
- [Sweaty Betty](/demand/global-en/brands/sweaty-betty)
- [Under Armour](/demand/global-en/brands/under-armour)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among leggings worldwide?

In August 2026, Nike was the most searched among leggings worldwide, with an estimated 20.4M branded searches and 51.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Leggings: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/leggings

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/leggings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.