---
title: "Legal document automation software: Which are searched most?"
description: "Compare the legal document automation software companies operate with. Share of Search among HotDocs, Documate, Gavel, Docassemble, Lawyaw and Afterpattern, the legal document automation software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/legal-document-automation-software"
publisher: "Brandwave"
---

# Legal document automation software: Which are searched most?

Compare the legal document automation software companies operate with. Share of Search among HotDocs, Documate, Gavel, Docassemble, Lawyaw and Afterpattern, the legal document automation software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Legal document automation software
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: HotDocs, 66.8%

## Which brand is most popular in search among legal document automation software worldwide?

- In September 2026, HotDocs was the most searched among legal document automation software worldwide, with an estimated 18.1K branded searches and 66.8% estimated Share of Search within this set.
- Documate is in 2nd place, 42.4 percentage points behind at 24.4% Share of Search.
- Across the 12 months ending September 2026, HotDocs’ estimated Share of Search among legal document automation software worldwide decreased from 74.8% to 66.8%.
- Across the 12 months ending September 2026, Documate’s estimated Share of Search among legal document automation software worldwide increased from 9.9% to 24.4%.
- Across the 12 months ending September 2026, Docassemble’s estimated Share of Search among legal document automation software worldwide decreased from 3.6% to 2.7%.
- Across the 12 months ending September 2026, Lawyaw’s estimated Share of Search among legal document automation software worldwide decreased from 6.6% to 2.7%.
- Across the 12 months ending September 2026, Afterpattern’s estimated Share of Search among legal document automation software worldwide decreased from 1.3% to 0.26%.
- Across the 12 months ending September 2026, HotDocs’ estimated Share of Search among legal document automation software worldwide peaked at 80.5% in November 2025 and was lowest at 66.8% in September 2026.
- Across the 12 months ending September 2026, Documate’s estimated Share of Search among legal document automation software worldwide peaked at 24.4% in September 2026 and was lowest at 6.4% in December 2025.
- Across the 12 months ending September 2026, Gavel’s estimated Share of Search among legal document automation software worldwide peaked at 4.2% in February 2026 and was lowest at 2.6% in April 2026.
- Across the 12 months ending September 2026, Docassemble’s estimated Share of Search among legal document automation software worldwide peaked at 14.3% in December 2025 and was lowest at 2.7% in September 2026.
- Across the 12 months ending September 2026, Lawyaw’s estimated Share of Search among legal document automation software worldwide peaked at 6.6% in October 2025 and was lowest at 2.5% in April 2026.
- Across the 12 months ending September 2026, Gavel rose from 4th to 3rd among legal document automation software worldwide.
- Across the 12 months ending September 2026, Docassemble rose from 5th to 4th among legal document automation software worldwide.
- Across the 12 months ending September 2026, Lawyaw fell from 3rd to 5th among legal document automation software worldwide.

## Compare search popularity between leading brands

- [HotDocs vs Documate: compare search popularity](/demand/global-en/compare/documate-vs-hotdocs): 66.8% against 24.4% Share of Search.
- [HotDocs vs Gavel: compare search popularity](/demand/global-en/compare/gavel-vs-hotdocs): 66.8% against 3.3% Share of Search.
- [HotDocs vs Docassemble: compare search popularity](/demand/global-en/compare/docassemble-vs-hotdocs): 66.8% against 2.7% Share of Search.
- [HotDocs vs Lawyaw: compare search popularity](/demand/global-en/compare/hotdocs-vs-lawyaw): 66.8% against 2.7% Share of Search.
- [Documate vs Gavel: compare search popularity](/demand/global-en/compare/documate-vs-gavel): 24.4% against 3.3% Share of Search.
- [Documate vs Docassemble: compare search popularity](/demand/global-en/compare/docassemble-vs-documate): 24.4% against 2.7% Share of Search.
- [Documate vs Lawyaw: compare search popularity](/demand/global-en/compare/documate-vs-lawyaw): 24.4% against 2.7% Share of Search.
- [Gavel vs Docassemble: compare search popularity](/demand/global-en/compare/docassemble-vs-gavel): 3.3% against 2.7% Share of Search.
- [Gavel vs Lawyaw: compare search popularity](/demand/global-en/compare/gavel-vs-lawyaw): 3.3% against 2.7% Share of Search.
- [Docassemble vs Lawyaw: compare search popularity](/demand/global-en/compare/docassemble-vs-lawyaw): 2.7% Share of Search each.

## How did search popularity change for legal document automation software worldwide in September 2026?

- In September 2026, Documate gained estimated Share of Search among legal document automation software worldwide, from 20.8% to 24.4%.
- In September 2026, HotDocs lost estimated Share of Search among legal document automation software worldwide, from 69.8% to 66.8%.
- Estimated monthly branded searches for Afterpattern worldwide fell 78.1% over 12 measured months, from 320 to 70 in September 2026.
- Estimated monthly branded searches for Lawyaw worldwide fell 55% over 12 measured months, from 1.6K to 720 in September 2026.
- Estimated monthly branded searches for Docassemble worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HotDocs | 66.8% | 18.1K | 0.0% | HotDocs |
| 2 | Documate | 24.4% | 6.6K | +22.2% | Documate |
| 3 | Gavel | 3.3% | 890 | 0.0% | Gavel |
| 4 | Docassemble | 2.7% | 720 | 0.0% | Docassemble |
| 5 | Lawyaw | 2.7% | 720 | 0.0% | Lawyaw |
| 6 | Afterpattern | 0.26% | 70 | -22.2% | Afterpattern |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HotDocs | 18.1K | 74.8% | 1 |
| Oct 2025 | Documate | 2.4K | 9.9% | 2 |
| Oct 2025 | Lawyaw | 1.6K | 6.6% | 3 |
| Oct 2025 | Gavel | 890 | 3.7% | 4 |
| Oct 2025 | Docassemble | 880 | 3.6% | 5 |
| Oct 2025 | Afterpattern | 320 | 1.3% | 6 |
| Nov 2025 | HotDocs | 18.1K | 80.5% | 1 |
| Nov 2025 | Documate | 1.6K | 7.1% | 2 |
| Nov 2025 | Lawyaw | 1K | 4.4% | 3 |
| Nov 2025 | Gavel | 890 | 4% | 4 |
| Nov 2025 | Docassemble | 720 | 3.2% | 5 |
| Nov 2025 | Afterpattern | 170 | 0.76% | 6 |
| Dec 2025 | HotDocs | 18.1K | 71.9% | 1 |
| Dec 2025 | Docassemble | 3.6K | 14.3% | 2 |
| Dec 2025 | Documate | 1.6K | 6.4% | 3 |
| Dec 2025 | Lawyaw | 1K | 4% | 4 |
| Dec 2025 | Gavel | 730 | 2.9% | 5 |
| Dec 2025 | Afterpattern | 140 | 0.56% | 6 |
| Jan 2026 | HotDocs | 18.1K | 75.6% | 1 |
| Jan 2026 | Documate | 1.9K | 7.9% | 2 |
| Jan 2026 | Docassemble | 1.6K | 6.7% | 3 |
| Jan 2026 | Lawyaw | 1.3K | 5.4% | 4 |
| Jan 2026 | Gavel | 890 | 3.7% | 5 |
| Jan 2026 | Afterpattern | 140 | 0.59% | 6 |
| Feb 2026 | HotDocs | 18.1K | 73.7% | 1 |
| Feb 2026 | Docassemble | 2.4K | 9.8% | 2 |
| Feb 2026 | Documate | 1.9K | 7.7% | 3 |
| Feb 2026 | Gavel | 1K | 4.2% | 4 |
| Feb 2026 | Lawyaw | 1K | 4.1% | 5 |
| Feb 2026 | Afterpattern | 140 | 0.57% | 6 |
| Mar 2026 | HotDocs | 22.2K | 69.3% | 1 |
| Mar 2026 | Documate | 5.4K | 16.9% | 2 |
| Mar 2026 | Docassemble | 1.9K | 5.9% | 3 |
| Mar 2026 | Gavel | 1.3K | 4.1% | 4 |
| Mar 2026 | Lawyaw | 1K | 3.1% | 5 |
| Mar 2026 | Afterpattern | 210 | 0.66% | 6 |
| Apr 2026 | HotDocs | 27.1K | 78.1% | 1 |
| Apr 2026 | Documate | 4.4K | 12.7% | 2 |
| Apr 2026 | Docassemble | 1.3K | 3.7% | 3 |
| Apr 2026 | Gavel | 890 | 2.6% | 4 |
| Apr 2026 | Lawyaw | 880 | 2.5% | 5 |
| Apr 2026 | Afterpattern | 110 | 0.32% | 6 |
| May 2026 | HotDocs | 22.2K | 75.3% | 1 |
| May 2026 | Documate | 4.4K | 14.9% | 2 |
| May 2026 | Docassemble | 1K | 3.4% | 3 |
| May 2026 | Gavel | 890 | 3% | 4 |
| May 2026 | Lawyaw | 880 | 3% | 5 |
| May 2026 | Afterpattern | 110 | 0.37% | 6 |
| Jun 2026 | HotDocs | 18.1K | 76.4% | 1 |
| Jun 2026 | Documate | 2.9K | 12.2% | 2 |
| Jun 2026 | Docassemble | 1K | 4.2% | 3 |
| Jun 2026 | Lawyaw | 880 | 3.7% | 4 |
| Jun 2026 | Gavel | 730 | 3.1% | 5 |
| Jun 2026 | Afterpattern | 90 | 0.38% | 6 |
| Jul 2026 | HotDocs | 14.8K | 73.4% | 1 |
| Jul 2026 | Documate | 2.9K | 14.4% | 2 |
| Jul 2026 | Docassemble | 880 | 4.4% | 3 |
| Jul 2026 | Lawyaw | 880 | 4.4% | 4 |
| Jul 2026 | Gavel | 600 | 3% | 5 |
| Jul 2026 | Afterpattern | 110 | 0.55% | 6 |
| Aug 2026 | HotDocs | 18.1K | 69.8% | 1 |
| Aug 2026 | Documate | 5.4K | 20.8% | 2 |
| Aug 2026 | Gavel | 890 | 3.4% | 3 |
| Aug 2026 | Docassemble | 720 | 2.8% | 4 |
| Aug 2026 | Lawyaw | 720 | 2.8% | 5 |
| Aug 2026 | Afterpattern | 90 | 0.35% | 6 |
| Sep 2026 | HotDocs | 18.1K | 66.8% | 1 |
| Sep 2026 | Documate | 6.6K | 24.4% | 2 |
| Sep 2026 | Gavel | 890 | 3.3% | 3 |
| Sep 2026 | Docassemble | 720 | 2.7% | 4 |
| Sep 2026 | Lawyaw | 720 | 2.7% | 5 |
| Sep 2026 | Afterpattern | 70 | 0.26% | 6 |

## What is being compared

- **Afterpattern**: Measured on the search term “afterpattern”.
- **Docassemble**: Measured on the search term “docassemble”.
- **Documate**: Measured on the search term “documate”.
- **Gavel**: Measured on the search terms “gavel automation” and “gavel legal”, summed into one figure.
- **HotDocs**: Measured on the search term “hotdocs”.
- **Lawyaw**: Measured on the search term “lawyaw”.

- [Afterpattern](/demand/global-en/brands/afterpattern)
- [Docassemble](/demand/global-en/brands/docassemble)
- [Documate](/demand/global-en/brands/documate)
- [Gavel](/demand/global-en/brands/gavel)
- [HotDocs](/demand/global-en/brands/hotdocs)
- [Lawyaw](/demand/global-en/brands/lawyaw)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among legal document automation software worldwide?

In September 2026, HotDocs was the most searched among legal document automation software worldwide, with an estimated 18.1K branded searches and 66.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Legal document automation software: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/legal-document-automation-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/legal-document-automation-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
