--- title: "Craftsman vs Makita: Which is searched more?" description: "Is Craftsman or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the LED work light brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/led-work-light-brands/compare/craftsman-vs-makita" publisher: "Brandwave" --- # Craftsman vs Makita: Which is searched more? Is Craftsman or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the LED work light brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and Makita - **Competitive set**: LED work light brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 6.9% - **Makita Share of Search**: 18.7% ## Is Craftsman or Makita more popular in search? - In September 2026, Makita had more branded searches than Craftsman among LED work light brands worldwide. Makita had about 823,000 branded searches, while Craftsman had 301,000. Makita made up 18.7% of all LED work light brand searches we track, and Craftsman accounted for 6.9%. - Makita was ahead of Craftsman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among LED work light brands worldwide moved from 4.8% to 6.9%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, Makita’s share of searches among LED work light brands worldwide moved from 23.8% to 18.7%, and its estimated monthly branded searches moved from 1.2M to 823K. ## Top LED work light brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Craftsman did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Milwaukee | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Husky | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Ryobi | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about LED work light brands - Asked ChatGPT "Which LED work light brand should I buy?": 1. Milwaukee, 2. DeWalt, 3. Ryobi - Asked ChatGPT "What are the best LED work light brands?": 1. Milwaukee, 2. DeWalt, 3. Husky, 4. Makita, 5. Ryobi - Asked ChatGPT "What's the best LED work light brand for worksites?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Husky - Searched Google, AI Overview "cordless work light": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Ryobi - Searched Google, AI Overview "portable work light": 1. Milwaukee, 2. DeWalt Not named in any answer: Craftsman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for LED work light brands worldwide in September 2026? - In September 2026, Makita overtook Ryobi to rank 2nd among LED work light brands worldwide, with 18.7% of the searches. - In September 2026, Craftsman lost share of searches among LED work light brands worldwide, from 8.1% to 6.9%. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 4.8% | 5 | 1.2M | 23.8% | 2 | | Nov 2025 | 246K | 4.4% | 5 | 1.2M | 22% | 2 | | Dec 2025 | 301K | 5.8% | 5 | 1M | 19.2% | 2 | | Jan 2026 | 301K | 6.9% | 5 | 823K | 18.7% | 2 | | Feb 2026 | 368K | 8.5% | 5 | 823K | 19% | 2 | | Mar 2026 | 450K | 9.3% | 5 | 1M | 20.6% | 2 | | Apr 2026 | 368K | 7.9% | 5 | 823K | 17.7% | 3 | | May 2026 | 368K | 7.9% | 5 | 823K | 17.6% | 3 | | Jun 2026 | 368K | 7.8% | 5 | 823K | 17.4% | 3 | | Jul 2026 | 368K | 8.6% | 5 | 673K | 15.8% | 3 | | Aug 2026 | 368K | 8.1% | 5 | 823K | 18.2% | 3 | | Sep 2026 | 301K | 6.9% | 5 | 823K | 18.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **Makita**: Measured on the search term “makita”. - [Craftsman profile](/demand/global-en/brands/craftsman) - [Makita profile](/demand/global-en/brands/makita) - [All LED work light brands worldwide](/demand/global-en/categories/led-work-light-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or Makita more popular in search? In September 2026, Makita had more branded searches than Craftsman among LED work light brands worldwide. Makita had about 823,000 branded searches, while Craftsman had 301,000. Makita made up 18.7% of all LED work light brand searches we track, and Craftsman accounted for 6.9%. ## Cite this page Brandwave. "Craftsman vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/led-work-light-brands/compare/craftsman-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/led-work-light-brands/compare/craftsman-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.