---
title: "Led Strip brands: Which are searched most?"
description: "Compare the LED strip brands people buy. Share of Search among IKEA, Govee, Smart, Philips, Philips Hue and WiZ, the led Strip brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/led-strip-brands"
publisher: "Brandwave"
---

# Led Strip brands: Which are searched most?

Compare the LED strip brands people buy. Share of Search among IKEA, Govee, Smart, Philips, Philips Hue and WiZ, the led Strip brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Led Strip brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: IKEA, 85.5%

## Which brand is most popular in search among led Strip brands worldwide?

- In September 2026, IKEA was the most searched among led Strip brands worldwide, with an estimated 55.6M branded searches and 85.5% estimated Share of Search within this set.
- Govee is in 2nd place, 76.1 percentage points behind at 9.4% Share of Search.
- Across the 12 months ending September 2026, IKEA’s estimated Share of Search among led Strip brands worldwide peaked at 85.5% in September 2026 and was lowest at 80.8% in March 2026.
- Across the 12 months ending September 2026, Govee’s estimated Share of Search among led Strip brands worldwide peaked at 13.3% in May 2026 and was lowest at 9.3% in November 2025.
- Across the 12 months ending September 2026, IKEA, Govee, Smart, Philips, Philips Hue and WiZ held steady: their estimated Share of Search among led Strip brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [IKEA vs Govee: compare search popularity](/demand/global-en/compare/govee-vs-ikea): 85.5% against 9.4% Share of Search.
- [IKEA vs Smart: compare search popularity](/demand/global-en/compare/ikea-vs-smart): 85.5% against 2.8% Share of Search.
- [Govee vs Smart: compare search popularity](/demand/global-en/compare/govee-vs-smart): 9.4% against 2.8% Share of Search.

## How did search popularity change for led Strip brands worldwide in September 2026?

- IKEA’s estimated Share of Search among led Strip brands worldwide has gained ground for 3 months in a row, from 83% to 85.5% in September 2026.
- Estimated monthly branded searches for Philips Hue worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | IKEA | 85.5% | 55.6M | 0.0% | IKEA New Zealand Limited |
| 2 | Govee | 9.4% | 6.1M | 0.0% | Govee |
| 3 | Smart | 2.8% | 1.8M | 0.0% | Smart |
| 4 | Philips | 1.5% | 970K | -7.3% | Philips |
| 5 | Philips Hue | 0.57% | 368K | +22.3% | Philips Hue |
| 6 | WiZ | 0.27% | 173K | 0.0% | WiZ |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | IKEA | 55.6M | 85.1% | 1 |
| Oct 2025 | Govee | 6.1M | 9.4% | 2 |
| Oct 2025 | Smart | 1.8M | 2.8% | 3 |
| Oct 2025 | Philips | 1M | 1.6% | 4 |
| Oct 2025 | Philips Hue | 550K | 0.84% | 5 |
| Oct 2025 | WiZ | 175K | 0.27% | 6 |
| Nov 2025 | IKEA | 55.6M | 84.5% | 1 |
| Nov 2025 | Govee | 6.1M | 9.3% | 2 |
| Nov 2025 | Smart | 1.8M | 2.8% | 3 |
| Nov 2025 | Philips | 1.2M | 1.8% | 4 |
| Nov 2025 | Philips Hue | 823K | 1.3% | 5 |
| Nov 2025 | WiZ | 211K | 0.32% | 6 |
| Dec 2025 | IKEA | 55.6M | 84.8% | 1 |
| Dec 2025 | Govee | 6.1M | 9.3% | 2 |
| Dec 2025 | Smart | 1.8M | 2.8% | 3 |
| Dec 2025 | Philips | 1.3M | 2% | 4 |
| Dec 2025 | Philips Hue | 550K | 0.84% | 5 |
| Dec 2025 | WiZ | 175K | 0.27% | 6 |
| Jan 2026 | IKEA | 55.6M | 83.3% | 1 |
| Jan 2026 | Govee | 7.5M | 11.2% | 2 |
| Jan 2026 | Smart | 1.8M | 2.7% | 3 |
| Jan 2026 | Philips | 1M | 1.6% | 4 |
| Jan 2026 | Philips Hue | 550K | 0.82% | 5 |
| Jan 2026 | WiZ | 211K | 0.32% | 6 |
| Feb 2026 | IKEA | 45.5M | 82.8% | 1 |
| Feb 2026 | Govee | 6.1M | 11.1% | 2 |
| Feb 2026 | Smart | 1.8M | 3.3% | 3 |
| Feb 2026 | Philips | 930K | 1.7% | 4 |
| Feb 2026 | Philips Hue | 368K | 0.67% | 5 |
| Feb 2026 | WiZ | 208K | 0.38% | 6 |
| Mar 2026 | IKEA | 45.5M | 80.8% | 1 |
| Mar 2026 | Govee | 7.5M | 13.3% | 2 |
| Mar 2026 | Smart | 1.8M | 3.2% | 3 |
| Mar 2026 | Philips | 894K | 1.6% | 4 |
| Mar 2026 | Philips Hue | 368K | 0.65% | 5 |
| Mar 2026 | WiZ | 254K | 0.45% | 6 |
| Apr 2026 | IKEA | 45.5M | 81% | 1 |
| Apr 2026 | Govee | 7.5M | 13.3% | 2 |
| Apr 2026 | Smart | 1.8M | 3.3% | 3 |
| Apr 2026 | Philips | 894K | 1.6% | 4 |
| Apr 2026 | Philips Hue | 301K | 0.54% | 5 |
| Apr 2026 | WiZ | 172K | 0.31% | 6 |
| May 2026 | IKEA | 45.5M | 81% | 1 |
| May 2026 | Govee | 7.5M | 13.3% | 2 |
| May 2026 | Smart | 1.8M | 3.3% | 3 |
| May 2026 | Philips | 864K | 1.5% | 4 |
| May 2026 | Philips Hue | 301K | 0.54% | 5 |
| May 2026 | WiZ | 172K | 0.31% | 6 |
| Jun 2026 | IKEA | 45.5M | 83% | 1 |
| Jun 2026 | Govee | 6.1M | 11.2% | 2 |
| Jun 2026 | Smart | 1.8M | 3.3% | 3 |
| Jun 2026 | Philips | 865K | 1.6% | 4 |
| Jun 2026 | Philips Hue | 301K | 0.55% | 5 |
| Jun 2026 | WiZ | 172K | 0.31% | 6 |
| Jul 2026 | IKEA | 45.5M | 85.1% | 1 |
| Jul 2026 | Govee | 5M | 9.4% | 2 |
| Jul 2026 | Smart | 1.5M | 2.8% | 3 |
| Jul 2026 | Philips | 1M | 1.9% | 4 |
| Jul 2026 | Philips Hue | 301K | 0.56% | 5 |
| Jul 2026 | WiZ | 172K | 0.32% | 6 |
| Aug 2026 | IKEA | 55.6M | 85.4% | 1 |
| Aug 2026 | Govee | 6.1M | 9.4% | 2 |
| Aug 2026 | Smart | 1.8M | 2.8% | 3 |
| Aug 2026 | Philips | 1M | 1.6% | 4 |
| Aug 2026 | Philips Hue | 301K | 0.46% | 5 |
| Aug 2026 | WiZ | 173K | 0.27% | 6 |
| Sep 2026 | IKEA | 55.6M | 85.5% | 1 |
| Sep 2026 | Govee | 6.1M | 9.4% | 2 |
| Sep 2026 | Smart | 1.8M | 2.8% | 3 |
| Sep 2026 | Philips | 970K | 1.5% | 4 |
| Sep 2026 | Philips Hue | 368K | 0.57% | 5 |
| Sep 2026 | WiZ | 173K | 0.27% | 6 |

## What is being compared

- **Govee**: Measured on the search term “govee”.
- **IKEA**: Measured on the search term “ikea”.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips oneblade” and “philips shaver”, summed into one figure.
- **Philips Hue**: Measured on the search term “philipshue”.
- **Smart**: Measured on the search term “smart”.
- **WiZ**: Measured on the search terms “wiz”, “wiz light” and “wizlighting”, summed into one figure.

- [Govee](/demand/global-en/brands/govee)
- [IKEA](/demand/global-en/brands/ikea)
- [Philips](/demand/global-en/brands/philips)
- [Philips Hue](/demand/global-en/brands/philips-hue)
- [Smart](/demand/global-en/brands/smart)
- [WiZ](/demand/global-en/brands/wiz-lighting)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among led Strip brands worldwide?

In September 2026, IKEA was the most searched among led Strip brands worldwide, with an estimated 55.6M branded searches and 85.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Led Strip brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/led-strip-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/led-strip-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.