--- title: "Leather jacket brands: Which brands are most popular in search?" description: "Compare the leather jacket brands people buy. Share of Search among AllSaints, Belstaff, Schott, Saint Laurent and Acne Studios, the leather jacket brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/leather-jacket-brands" publisher: "Brandwave" --- # Leather jacket brands: Which brands are most popular in search? Compare the leather jacket brands people buy. Share of Search among AllSaints, Belstaff, Schott, Saint Laurent and Acne Studios, the leather jacket brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Leather jacket brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: AllSaints, 61.9% ## Which brand is most popular in search among leather jacket brands worldwide? - In August 2026, AllSaints was the most searched among leather jacket brands worldwide, with an estimated 246K branded searches and 61.9% estimated Share of Search within this set. - Belstaff is in 2nd place, 43.3 percentage points behind at 18.6% Share of Search. - Across the 11 months ending August 2026, AllSaints’ estimated Share of Search among leather jacket brands worldwide increased from 47.4% to 61.9%. - Across the 11 months ending August 2026, Belstaff’s estimated Share of Search among leather jacket brands worldwide decreased from 26% to 18.6%. - Across the 11 months ending August 2026, Schott’s estimated Share of Search among leather jacket brands worldwide decreased from 26% to 18.6%. - Across the 11 months ending August 2026, AllSaints’ estimated Share of Search among leather jacket brands worldwide peaked at 64% in July 2026 and was lowest at 44.5% in January 2026. - Across the 11 months ending August 2026, Belstaff’s estimated Share of Search among leather jacket brands worldwide peaked at 29.9% in December 2025 and was lowest at 15.8% in July 2026. - Across the 11 months ending August 2026, Schott’s estimated Share of Search among leather jacket brands worldwide peaked at 29.9% in January 2026 and was lowest at 17.9% in June 2026. - Across the 11 months ending August 2026, Saint Laurent and Acne Studios held steady: their estimated Share of Search among leather jacket brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [AllSaints vs Belstaff: compare search popularity](/demand/global-en/compare/allsaints-vs-belstaff): 61.9% against 18.6% Share of Search. - [AllSaints vs Schott: compare search popularity](/demand/global-en/compare/allsaints-vs-schott): 61.9% against 18.6% Share of Search. - [Belstaff vs Schott: compare search popularity](/demand/global-en/compare/belstaff-vs-schott): 18.6% Share of Search each. ## How did search popularity change for leather jacket brands worldwide in August 2026? - In August 2026, Belstaff overtook Schott to rank 2nd among leather jacket brands worldwide, at 18.6%. - In August 2026, AllSaints lost estimated Share of Search among leather jacket brands worldwide, from 64% to 61.9%. - In August 2026, Schott lost estimated Share of Search among leather jacket brands worldwide, from 19.3% to 18.6%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | AllSaints | 61.9% | 246K | 0.0% | AllSaints | | 2 | Belstaff | 18.6% | 74K | +22.3% | Belstaff | | 3 | Schott | 18.6% | 74K | 0.0% | Schott | | 4 | Saint Laurent | 0.91% | 3.6K | 0.0% | Kering | | — | Acne Studios | — | — | — | Acne Studios | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AllSaints | 301K | 47.4% | 1 | | Oct 2025 | Belstaff | 165K | 26% | 2 | | Oct 2025 | Schott | 165K | 26% | 3 | | Oct 2025 | Saint Laurent | 3.6K | 0.57% | 4 | | Oct 2025 | Acne Studios | — | — | — | | Nov 2025 | AllSaints | 368K | 47.5% | 1 | | Nov 2025 | Belstaff | 201K | 25.9% | 2 | | Nov 2025 | Schott | 201K | 25.9% | 3 | | Nov 2025 | Saint Laurent | 5.4K | 0.7% | 4 | | Nov 2025 | Acne Studios | — | — | — | | Dec 2025 | AllSaints | 301K | 44.8% | 1 | | Dec 2025 | Belstaff | 201K | 29.9% | 2 | | Dec 2025 | Schott | 165K | 24.5% | 3 | | Dec 2025 | Saint Laurent | 5.4K | 0.8% | 4 | | Dec 2025 | Acne Studios | — | — | — | | Jan 2026 | AllSaints | 246K | 44.5% | 1 | | Jan 2026 | Schott | 165K | 29.9% | 2 | | Jan 2026 | Belstaff | 135K | 24.4% | 3 | | Jan 2026 | Saint Laurent | 6.6K | 1.2% | 4 | | Jan 2026 | Acne Studios | — | — | — | | Feb 2026 | AllSaints | 201K | 47.3% | 1 | | Feb 2026 | Belstaff | 110K | 25.9% | 2 | | Feb 2026 | Schott | 110K | 25.9% | 3 | | Feb 2026 | Saint Laurent | 3.6K | 0.85% | 4 | | Feb 2026 | Acne Studios | — | — | — | | Mar 2026 | AllSaints | 246K | 52.2% | 1 | | Mar 2026 | Belstaff | 110K | 23.3% | 2 | | Mar 2026 | Schott | 110K | 23.3% | 3 | | Mar 2026 | Saint Laurent | 5.4K | 1.1% | 4 | | Mar 2026 | Acne Studios | — | — | — | | Apr 2026 | AllSaints | 246K | 57% | 1 | | Apr 2026 | Belstaff | 90.5K | 21% | 2 | | Apr 2026 | Schott | 90.5K | 21% | 3 | | Apr 2026 | Saint Laurent | 4.4K | 1% | 4 | | Apr 2026 | Acne Studios | — | — | — | | May 2026 | AllSaints | 246K | 57% | 1 | | May 2026 | Belstaff | 90.5K | 21% | 2 | | May 2026 | Schott | 90.5K | 21% | 3 | | May 2026 | Saint Laurent | 4.4K | 1% | 4 | | May 2026 | Acne Studios | — | — | — | | Jun 2026 | AllSaints | 246K | 59.4% | 1 | | Jun 2026 | Belstaff | 90.5K | 21.9% | 2 | | Jun 2026 | Schott | 74K | 17.9% | 3 | | Jun 2026 | Saint Laurent | 3.6K | 0.87% | 4 | | Jun 2026 | Acne Studios | — | — | — | | Jul 2026 | AllSaints | 246K | 64% | 1 | | Jul 2026 | Schott | 74K | 19.3% | 2 | | Jul 2026 | Belstaff | 60.5K | 15.8% | 3 | | Jul 2026 | Saint Laurent | 3.6K | 0.94% | 4 | | Jul 2026 | Acne Studios | — | — | — | | Aug 2026 | AllSaints | 246K | 61.9% | 1 | | Aug 2026 | Belstaff | 74K | 18.6% | 2 | | Aug 2026 | Schott | 74K | 18.6% | 3 | | Aug 2026 | Saint Laurent | 3.6K | 0.91% | 4 | | Aug 2026 | Acne Studios | — | — | — | | Sep 2026 | Acne Studios | — | — | — | | Sep 2026 | AllSaints | — | — | — | | Sep 2026 | Belstaff | — | — | — | | Sep 2026 | Saint Laurent | — | — | — | | Sep 2026 | Schott | — | — | — | ## What is being compared - **Acne Studios**: Measured on the search term “acne studios”. - **AllSaints**: Measured on the search term “allsaints”. - **Belstaff**: Measured on the search term “belstaff”. - **Saint Laurent**: Measured on the search term “ysl com”. - **Schott**: Measured on the search term “schott”. - [Acne Studios](/demand/global-en/brands/acne-studios) - [AllSaints](/demand/global-en/brands/allsaints) - [Belstaff](/demand/global-en/brands/belstaff) - [Saint Laurent](/demand/global-en/brands/saint-laurent) - [Schott](/demand/global-en/brands/schott) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among leather jacket brands worldwide? In August 2026, AllSaints was the most searched among leather jacket brands worldwide, with an estimated 246K branded searches and 61.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Leather jacket brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/leather-jacket-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/leather-jacket-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.