---
title: "Learning management systems: Which brands are most popular in search?"
description: "Compare the systems schools run courses through. Share of Search among Schoology, Moodle, D2L, Canvas LMS and Blackboard, the learning management systems Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/learning-management-systems"
publisher: "Brandwave"
---

# Learning management systems: Which brands are most popular in search?

Compare the systems schools run courses through. Share of Search among Schoology, Moodle, D2L, Canvas LMS and Blackboard, the learning management systems Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Learning management systems
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Schoology, 53.9%

## Which brand is most popular in search among learning management systems worldwide?

- In August 2026, Schoology was the most searched among learning management systems worldwide, with an estimated 4.1M branded searches and 53.9% estimated Share of Search within this set.
- Moodle is in 2nd place, 17.8 percentage points behind at 36.1% Share of Search.
- Across the 11 months ending August 2026, Schoology’s estimated Share of Search among learning management systems worldwide increased from 36% to 53.9%.
- Across the 11 months ending August 2026, Moodle’s estimated Share of Search among learning management systems worldwide decreased from 53.9% to 36.1%.
- Across the 11 months ending August 2026, Schoology’s estimated Share of Search among learning management systems worldwide peaked at 53.9% in August 2026 and was lowest at 23.5% in July 2026.
- Across the 11 months ending August 2026, Moodle’s estimated Share of Search among learning management systems worldwide peaked at 65.8% in June 2026 and was lowest at 36.1% in August 2026.
- Across the 11 months ending August 2026, D2L’s estimated Share of Search among learning management systems worldwide peaked at 12.6% in February 2026 and was lowest at 8.8% in October 2025.
- Across the 11 months ending August 2026, Canvas LMS’s estimated Share of Search among learning management systems worldwide peaked at 2.1% in July 2026 and was lowest at 0.84% in November 2025.
- Across the 11 months ending August 2026, Schoology rose from 2nd to 1st among learning management systems worldwide.
- Across the 11 months ending August 2026, Moodle fell from 1st to 2nd among learning management systems worldwide.
- Across the 11 months ending August 2026, D2L, Canvas LMS and Blackboard held steady: their estimated Share of Search among learning management systems worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Schoology vs Moodle: compare search popularity](/demand/global-en/compare/moodle-vs-schoology): 53.9% against 36.1% Share of Search.
- [Schoology vs D2L: compare search popularity](/demand/global-en/compare/d2l-vs-schoology): 53.9% against 8.9% Share of Search.
- [Moodle vs D2L: compare search popularity](/demand/global-en/compare/d2l-vs-moodle): 36.1% against 8.9% Share of Search.

## How did search popularity change for learning management systems worldwide in August 2026?

- In August 2026, Schoology overtook Moodle to take the highest estimated Share of Search among learning management systems worldwide, at 53.9%.
- In August 2026, Moodle lost estimated Share of Search among learning management systems worldwide, from 63.8% to 36.1%.
- In August 2026, D2L lost estimated Share of Search among learning management systems worldwide, from 10.5% to 8.9%.
- In August 2026, Canvas LMS lost estimated Share of Search among learning management systems worldwide, from 2.1% to 0.98%.
- Estimated monthly branded searches for Blackboard worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Schoology | 53.9% | 4.1M | +397.0% | Schoology |
| 2 | Moodle | 36.1% | 2.7M | +22.3% | Moodle |
| 3 | D2L | 8.9% | 673K | +82.9% | D2L |
| 4 | Canvas LMS | 0.98% | 74K | 0.0% | Canvas LMS |
| 5 | Blackboard | 0.11% | 8.1K | +125.0% | Blackboard |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Moodle | 7.5M | 53.9% | 1 |
| Oct 2025 | Schoology | 5M | 36% | 2 |
| Oct 2025 | D2L | 1.2M | 8.8% | 3 |
| Oct 2025 | Canvas LMS | 165K | 1.2% | 4 |
| Oct 2025 | Blackboard | 9.9K | 0.07% | 5 |
| Nov 2025 | Moodle | 6.1M | 56.7% | 1 |
| Nov 2025 | Schoology | 3.4M | 31% | 2 |
| Nov 2025 | D2L | 1.2M | 11.3% | 3 |
| Nov 2025 | Canvas LMS | 90.5K | 0.84% | 4 |
| Nov 2025 | Blackboard | 12.1K | 0.11% | 5 |
| Dec 2025 | Moodle | 5M | 57.2% | 1 |
| Dec 2025 | Schoology | 2.7M | 31.3% | 2 |
| Dec 2025 | D2L | 823K | 9.4% | 3 |
| Dec 2025 | Canvas LMS | 165K | 1.9% | 4 |
| Dec 2025 | Blackboard | 12.1K | 0.14% | 5 |
| Jan 2026 | Moodle | 5M | 51.3% | 1 |
| Jan 2026 | Schoology | 3.4M | 34.4% | 2 |
| Jan 2026 | D2L | 1.2M | 12.5% | 3 |
| Jan 2026 | Canvas LMS | 165K | 1.7% | 4 |
| Jan 2026 | Blackboard | 9.9K | 0.1% | 5 |
| Feb 2026 | Moodle | 5M | 51.7% | 1 |
| Feb 2026 | Schoology | 3.4M | 34.6% | 2 |
| Feb 2026 | D2L | 1.2M | 12.6% | 3 |
| Feb 2026 | Canvas LMS | 90.5K | 0.94% | 4 |
| Feb 2026 | Blackboard | 8.1K | 0.08% | 5 |
| Mar 2026 | Moodle | 6.1M | 57.8% | 1 |
| Mar 2026 | Schoology | 3.4M | 31.6% | 2 |
| Mar 2026 | D2L | 1M | 9.4% | 3 |
| Mar 2026 | Canvas LMS | 110K | 1% | 4 |
| Mar 2026 | Blackboard | 6.6K | 0.06% | 5 |
| Apr 2026 | Moodle | 6.1M | 61.4% | 1 |
| Apr 2026 | Schoology | 2.7M | 27.5% | 2 |
| Apr 2026 | D2L | 1M | 10% | 3 |
| Apr 2026 | Canvas LMS | 110K | 1.1% | 4 |
| Apr 2026 | Blackboard | 5.4K | 0.05% | 5 |
| May 2026 | Moodle | 5M | 57.6% | 1 |
| May 2026 | Schoology | 2.7M | 31.6% | 2 |
| May 2026 | D2L | 823K | 9.5% | 3 |
| May 2026 | Canvas LMS | 110K | 1.3% | 4 |
| May 2026 | Blackboard | 5.4K | 0.06% | 5 |
| Jun 2026 | Moodle | 4.1M | 65.8% | 1 |
| Jun 2026 | Schoology | 1.5M | 24.1% | 2 |
| Jun 2026 | D2L | 550K | 8.8% | 3 |
| Jun 2026 | Canvas LMS | 74K | 1.2% | 4 |
| Jun 2026 | Blackboard | 3.6K | 0.06% | 5 |
| Jul 2026 | Moodle | 2.2M | 63.8% | 1 |
| Jul 2026 | Schoology | 823K | 23.5% | 2 |
| Jul 2026 | D2L | 368K | 10.5% | 3 |
| Jul 2026 | Canvas LMS | 74K | 2.1% | 4 |
| Jul 2026 | Blackboard | 3.6K | 0.1% | 5 |
| Aug 2026 | Schoology | 4.1M | 53.9% | 1 |
| Aug 2026 | Moodle | 2.7M | 36.1% | 2 |
| Aug 2026 | D2L | 673K | 8.9% | 3 |
| Aug 2026 | Canvas LMS | 74K | 0.98% | 4 |
| Aug 2026 | Blackboard | 8.1K | 0.11% | 5 |
| Sep 2026 | Blackboard | — | — | — |
| Sep 2026 | Canvas LMS | — | — | — |
| Sep 2026 | D2L | — | — | — |
| Sep 2026 | Moodle | — | — | — |
| Sep 2026 | Schoology | — | — | — |

## What is being compared

- **Blackboard**: Measured on the search term “blackboard lms”.
- **Canvas LMS**: Measured on the search term “canvaslms”.
- **D2L**: Measured on the search term “d2l”.
- **Moodle**: Measured on the search term “moodle”.
- **Schoology**: Measured on the search term “schoology”.

- [Blackboard](/demand/global-en/brands/blackboard)
- [Canvas LMS](/demand/global-en/brands/canvas-lms)
- [D2L](/demand/global-en/brands/d2l)
- [Moodle](/demand/global-en/brands/moodle)
- [Schoology](/demand/global-en/brands/schoology)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among learning management systems worldwide?

In August 2026, Schoology was the most searched among learning management systems worldwide, with an estimated 4.1M branded searches and 53.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Learning management systems: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/learning-management-systems

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/learning-management-systems. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.