--- title: "Lawn tractor brands: Which are searched most?" description: "Compare the lawn tractor brands brands people buy. Share of Search among Husqvarna, John Deere, Craftsman and Troy-Bilt, the lawn tractor brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lawn-tractor-brands" publisher: "Brandwave" --- # Lawn tractor brands: Which are searched most? Compare the lawn tractor brands brands people buy. Share of Search among Husqvarna, John Deere, Craftsman and Troy-Bilt, the lawn tractor brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Lawn tractor brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Husqvarna, 43% ## Which brand is most popular in search among lawn tractor brands worldwide? - Husqvarna and John Deere share the highest estimated Share of Search among lawn tractor brands worldwide, at 43% in September 2026. - Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among lawn tractor brands worldwide decreased from 49% to 43%. - Across the 12 months ending September 2026, John Deere’s estimated Share of Search among lawn tractor brands worldwide increased from 40.2% to 43%. - Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among lawn tractor brands worldwide increased from 9.9% to 12.9%. - Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among lawn tractor brands worldwide peaked at 51.6% in April 2026 and was lowest at 38.5% in December 2025. - Across the 12 months ending September 2026, John Deere’s estimated Share of Search among lawn tractor brands worldwide peaked at 46.8% in December 2025 and was lowest at 34.4% in April 2026. - Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among lawn tractor brands worldwide peaked at 16.6% in March 2026 and was lowest at 9.9% in October 2025. - Across the 12 months ending September 2026, Troy-Bilt held steady: its estimated Share of Search among lawn tractor brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Husqvarna vs John Deere: compare search popularity](/demand/global-en/compare/husqvarna-vs-john-deere): 43% Share of Search each. - [Husqvarna vs Craftsman: compare search popularity](/demand/global-en/compare/craftsman-vs-husqvarna): 43% against 12.9% Share of Search. - [John Deere vs Craftsman: compare search popularity](/demand/global-en/compare/craftsman-vs-john-deere): 43% against 12.9% Share of Search. ## How did search popularity change for lawn tractor brands worldwide in September 2026? - In September 2026, Husqvarna gained estimated Share of Search among lawn tractor brands worldwide, from 41.6% to 43%. - In September 2026, John Deere gained estimated Share of Search among lawn tractor brands worldwide, from 41.6% to 43%. - In September 2026, Craftsman lost estimated Share of Search among lawn tractor brands worldwide, from 15.3% to 12.9%. - Estimated monthly branded searches for Troy-Bilt worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Husqvarna | 43% | 1M | 0.0% | Husqvarna | | 2 | John Deere | 43% | 1M | 0.0% | John Deere | | 3 | Craftsman | 12.9% | 301K | -18.2% | Craftsman | | 4 | Troy-Bilt | 1.2% | 27.1K | -18.1% | Troy-Bilt | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Husqvarna | 1.2M | 49% | 1 | | Oct 2025 | John Deere | 1M | 40.2% | 2 | | Oct 2025 | Craftsman | 246K | 9.9% | 3 | | Oct 2025 | Troy-Bilt | 22.2K | 0.89% | 4 | | Nov 2025 | Husqvarna | 1M | 44.1% | 1 | | Nov 2025 | John Deere | 1M | 44.1% | 2 | | Nov 2025 | Craftsman | 246K | 10.8% | 3 | | Nov 2025 | Troy-Bilt | 22.2K | 0.98% | 4 | | Dec 2025 | John Deere | 1M | 46.8% | 1 | | Dec 2025 | Husqvarna | 823K | 38.5% | 2 | | Dec 2025 | Craftsman | 301K | 14.1% | 3 | | Dec 2025 | Troy-Bilt | 14.8K | 0.69% | 4 | | Jan 2026 | Husqvarna | 1M | 43% | 1 | | Jan 2026 | John Deere | 1M | 43% | 2 | | Jan 2026 | Craftsman | 301K | 13% | 3 | | Jan 2026 | Troy-Bilt | 22.2K | 0.96% | 4 | | Feb 2026 | Husqvarna | 1M | 41.9% | 1 | | Feb 2026 | John Deere | 1M | 41.9% | 2 | | Feb 2026 | Craftsman | 368K | 15.4% | 3 | | Feb 2026 | Troy-Bilt | 18.1K | 0.76% | 4 | | Mar 2026 | Husqvarna | 1.2M | 45.1% | 1 | | Mar 2026 | John Deere | 1M | 37% | 2 | | Mar 2026 | Craftsman | 450K | 16.6% | 3 | | Mar 2026 | Troy-Bilt | 33.1K | 1.2% | 4 | | Apr 2026 | Husqvarna | 1.5M | 51.6% | 1 | | Apr 2026 | John Deere | 1M | 34.4% | 2 | | Apr 2026 | Craftsman | 368K | 12.7% | 3 | | Apr 2026 | Troy-Bilt | 40.5K | 1.4% | 4 | | May 2026 | Husqvarna | 1.5M | 51.6% | 1 | | May 2026 | John Deere | 1M | 34.4% | 2 | | May 2026 | Craftsman | 368K | 12.7% | 3 | | May 2026 | Troy-Bilt | 40.5K | 1.4% | 4 | | Jun 2026 | Husqvarna | 1.2M | 46.4% | 1 | | Jun 2026 | John Deere | 1M | 38% | 2 | | Jun 2026 | Craftsman | 368K | 14% | 3 | | Jun 2026 | Troy-Bilt | 40.5K | 1.5% | 4 | | Jul 2026 | Husqvarna | 1M | 41.6% | 1 | | Jul 2026 | John Deere | 1M | 41.6% | 2 | | Jul 2026 | Craftsman | 368K | 15.3% | 3 | | Jul 2026 | Troy-Bilt | 33.1K | 1.4% | 4 | | Aug 2026 | Husqvarna | 1M | 41.6% | 1 | | Aug 2026 | John Deere | 1M | 41.6% | 2 | | Aug 2026 | Craftsman | 368K | 15.3% | 3 | | Aug 2026 | Troy-Bilt | 33.1K | 1.4% | 4 | | Sep 2026 | Husqvarna | 1M | 43% | 1 | | Sep 2026 | John Deere | 1M | 43% | 2 | | Sep 2026 | Craftsman | 301K | 12.9% | 3 | | Sep 2026 | Troy-Bilt | 27.1K | 1.2% | 4 | ## What is being compared - **Craftsman**: Measured on the search term “craftsman”. - **Husqvarna**: Measured on the search term “husqvarna”. - **John Deere**: Measured on the search term “john deere”. - **Troy-Bilt**: Measured on the search term “troybilt”. - [Craftsman](/demand/global-en/brands/craftsman) - [Husqvarna](/demand/global-en/brands/husqvarna) - [John Deere](/demand/global-en/brands/john-deere) - [Troy-Bilt](/demand/global-en/brands/troy-bilt) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among lawn tractor brands worldwide? Husqvarna and John Deere share the highest estimated Share of Search among lawn tractor brands worldwide, at 43% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Lawn tractor brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/lawn-tractor-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lawn-tractor-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.