---
title: "Miracle-Gro vs Scotts: Which is more popular by branded search?"
description: "Which is more popular in search, Miracle-Gro or Scotts? Compare estimated monthly branded-search demand and Share of Search inside the Lawn seed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lawn-seed-brands/compare/miracle-gro-vs-scotts"
publisher: "Brandwave"
---

# Miracle-Gro vs Scotts: Which is more popular by branded search?

Which is more popular in search, Miracle-Gro or Scotts? Compare estimated monthly branded-search demand and Share of Search inside the Lawn seed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Miracle-Gro and Scotts
- **Competitive set**: Lawn seed brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Miracle-Gro Share of Search**: 47.5%
- **Scotts Share of Search**: 1.9%

## Which is more popular in search, Miracle-Gro or Scotts?

- In August 2026, Miracle-Gro had more branded searches than Scotts among lawn seed brands worldwide. Miracle-Gro was estimated to have 40.5K branded searches compared to Scotts’ 1.6K, and held a 47.5% Share of Search versus Scotts’ 1.9%.
- Miracle-Gro was ahead of Scotts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among lawn seed brands worldwide moved from 36.5% to 47.5%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Scotts’ estimated Share of Search among lawn seed brands worldwide moved from 1.8% to 1.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

## How did search popularity change for lawn seed brands worldwide in August 2026?

- In August 2026, Scotts gained estimated Share of Search among lawn seed brands worldwide, from 1.3% to 1.9%.
- In August 2026, Miracle-Gro lost estimated Share of Search among lawn seed brands worldwide, from 62.4% to 47.5%.

## Month by month

| Month | Miracle-Gro estimated searches | Miracle-Gro Share of Search | Miracle-Gro rank | Scotts estimated searches | Scotts Share of Search | Scotts rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 36.5% | 1 | 1.3K | 1.8% | 6 |
| Nov 2025 | 22.2K | 34.7% | 2 | 880 | 1.4% | 6 |
| Dec 2025 | 18.1K | 35.6% | 2 | 720 | 1.4% | 6 |
| Jan 2026 | 22.2K | 44.7% | 1 | 880 | 1.8% | 6 |
| Feb 2026 | 27.1K | 48.3% | 1 | 1.6K | 2.8% | 6 |
| Mar 2026 | 49.5K | 47% | 1 | 3.6K | 3.4% | 6 |
| Apr 2026 | 74K | 53.3% | 1 | 3.6K | 2.6% | 6 |
| May 2026 | 90.5K | 62.7% | 1 | 2.4K | 1.7% | 6 |
| Jun 2026 | 74K | 63.6% | 1 | 1.9K | 1.6% | 6 |
| Jul 2026 | 60.5K | 62.4% | 1 | 1.3K | 1.3% | 6 |
| Aug 2026 | 40.5K | 47.5% | 1 | 1.6K | 1.9% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Miracle-Gro’s and Scotts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Miracle-Gro**: Measured on the search term “miracle-gro”.
- **Scotts**: Measured on the search term “scotts lawn”.

- [Miracle-Gro profile](/demand/global-en/brands/miracle-gro)
- [Scotts profile](/demand/global-en/brands/scotts)
- [All lawn seed brands worldwide](/demand/global-en/categories/lawn-seed-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Miracle-Gro or Scotts?

In August 2026, Miracle-Gro had more branded searches than Scotts among lawn seed brands worldwide. Miracle-Gro was estimated to have 40.5K branded searches compared to Scotts’ 1.6K, and held a 47.5% Share of Search versus Scotts’ 1.9%.

## Cite this page

Brandwave. "Miracle-Gro vs Scotts: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/lawn-seed-brands/compare/miracle-gro-vs-scotts

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lawn-seed-brands/compare/miracle-gro-vs-scotts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.