---
title: "Lawn seed brands: Which are searched most?"
description: "Compare the lawn seed brands people buy. Share of Search among Miracle-Gro, Green Velvet, Barenbrug, Jonathan Green, Pennington and Scotts, the lawn seed brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lawn-seed-brands"
publisher: "Brandwave"
---

# Lawn seed brands: Which are searched most?

Compare the lawn seed brands people buy. Share of Search among Miracle-Gro, Green Velvet, Barenbrug, Jonathan Green, Pennington and Scotts, the lawn seed brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lawn seed brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Miracle-Gro, 47.5%

## Which brand is most popular in search among lawn seed brands worldwide?

- In August 2026, Miracle-Gro was the most searched among lawn seed brands worldwide, with an estimated 40.5K branded searches and 47.5% estimated Share of Search within this set.
- Green Velvet is in 2nd place, 26.1 percentage points behind at 21.4% Share of Search.
- Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among lawn seed brands worldwide increased from 36.5% to 47.5%.
- Across the 11 months ending August 2026, Green Velvet’s estimated Share of Search among lawn seed brands worldwide decreased from 30% to 21.4%.
- Across the 11 months ending August 2026, Barenbrug’s estimated Share of Search among lawn seed brands worldwide increased from 13.3% to 14.2%.
- Across the 11 months ending August 2026, Jonathan Green’s estimated Share of Search among lawn seed brands worldwide decreased from 11.1% to 9.8%.
- Across the 11 months ending August 2026, Pennington’s estimated Share of Search among lawn seed brands worldwide decreased from 7.3% to 5.2%.
- Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among lawn seed brands worldwide peaked at 63.6% in June 2026 and was lowest at 34.7% in November 2025.
- Across the 11 months ending August 2026, Green Velvet’s estimated Share of Search among lawn seed brands worldwide peaked at 43.9% in December 2025 and was lowest at 12.7% in May 2026.
- Across the 11 months ending August 2026, Barenbrug’s estimated Share of Search among lawn seed brands worldwide peaked at 17.2% in March 2026 and was lowest at 8.5% in June 2026.
- Across the 11 months ending August 2026, Jonathan Green’s estimated Share of Search among lawn seed brands worldwide peaked at 11.9% in March 2026 and was lowest at 5.8% in May 2026.
- Across the 11 months ending August 2026, Pennington’s estimated Share of Search among lawn seed brands worldwide peaked at 8.7% in April 2026 and was lowest at 1.7% in December 2025.
- Across the 11 months ending August 2026, Scotts’ estimated Share of Search among lawn seed brands worldwide peaked at 3.4% in March 2026 and was lowest at 1.3% in July 2026.
- Across the 11 months ending August 2026, Scotts held steady: its estimated Share of Search among lawn seed brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Miracle-Gro vs Green Velvet: compare search popularity](/demand/global-en/compare/green-velvet-vs-miracle-gro): 47.5% against 21.4% Share of Search.
- [Miracle-Gro vs Barenbrug: compare search popularity](/demand/global-en/compare/barenbrug-vs-miracle-gro): 47.5% against 14.2% Share of Search.
- [Miracle-Gro vs Jonathan Green: compare search popularity](/demand/global-en/compare/jonathan-green-vs-miracle-gro): 47.5% against 9.8% Share of Search.
- [Miracle-Gro vs Pennington: compare search popularity](/demand/global-en/compare/miracle-gro-vs-pennington): 47.5% against 5.2% Share of Search.
- [Green Velvet vs Barenbrug: compare search popularity](/demand/global-en/compare/barenbrug-vs-green-velvet): 21.4% against 14.2% Share of Search.
- [Green Velvet vs Jonathan Green: compare search popularity](/demand/global-en/compare/green-velvet-vs-jonathan-green): 21.4% against 9.8% Share of Search.
- [Green Velvet vs Pennington: compare search popularity](/demand/global-en/compare/green-velvet-vs-pennington): 21.4% against 5.2% Share of Search.
- [Barenbrug vs Jonathan Green: compare search popularity](/demand/global-en/compare/barenbrug-vs-jonathan-green): 14.2% against 9.8% Share of Search.
- [Barenbrug vs Pennington: compare search popularity](/demand/global-en/compare/barenbrug-vs-pennington): 14.2% against 5.2% Share of Search.
- [Jonathan Green vs Pennington: compare search popularity](/demand/global-en/compare/jonathan-green-vs-pennington): 9.8% against 5.2% Share of Search.

## How did search popularity change for lawn seed brands worldwide in August 2026?

- In August 2026, Green Velvet gained estimated Share of Search among lawn seed brands worldwide, from 15.4% to 21.4%.
- In August 2026, Barenbrug gained estimated Share of Search among lawn seed brands worldwide, from 10.2% to 14.2%.
- In August 2026, Jonathan Green gained estimated Share of Search among lawn seed brands worldwide, from 7% to 9.8%.
- In August 2026, Pennington gained estimated Share of Search among lawn seed brands worldwide, from 3.7% to 5.2%.
- In August 2026, Scotts gained estimated Share of Search among lawn seed brands worldwide, from 1.3% to 1.9%.
- In August 2026, Miracle-Gro lost estimated Share of Search among lawn seed brands worldwide, from 62.4% to 47.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Miracle-Gro | 47.5% | 40.5K | -33.1% | Miracle-Gro |
| 2 | Green Velvet | 21.4% | 18.3K | +22.5% | Green Velvet |
| 3 | Barenbrug | 14.2% | 12.1K | +22.2% | Barenbrug |
| 4 | Jonathan Green | 9.8% | 8.4K | +24.0% | Jonathan Green |
| 5 | Pennington | 5.2% | 4.4K | +22.2% | Pennington |
| 6 | Scotts | 1.9% | 1.6K | +23.1% | Scotts |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Miracle-Gro | 27.1K | 36.5% | 1 |
| Oct 2025 | Green Velvet | 22.3K | 30% | 2 |
| Oct 2025 | Barenbrug | 9.9K | 13.3% | 3 |
| Oct 2025 | Jonathan Green | 8.3K | 11.1% | 4 |
| Oct 2025 | Pennington | 5.4K | 7.3% | 5 |
| Oct 2025 | Scotts | 1.3K | 1.8% | 6 |
| Nov 2025 | Green Velvet | 27.2K | 42.6% | 1 |
| Nov 2025 | Miracle-Gro | 22.2K | 34.7% | 2 |
| Nov 2025 | Barenbrug | 6.6K | 10.3% | 3 |
| Nov 2025 | Jonathan Green | 5.5K | 8.6% | 4 |
| Nov 2025 | Pennington | 1.6K | 2.5% | 5 |
| Nov 2025 | Scotts | 880 | 1.4% | 6 |
| Dec 2025 | Green Velvet | 22.3K | 43.9% | 1 |
| Dec 2025 | Miracle-Gro | 18.1K | 35.6% | 2 |
| Dec 2025 | Jonathan Green | 4.4K | 8.7% | 3 |
| Dec 2025 | Barenbrug | 4.4K | 8.6% | 4 |
| Dec 2025 | Pennington | 880 | 1.7% | 5 |
| Dec 2025 | Scotts | 720 | 1.4% | 6 |
| Jan 2026 | Miracle-Gro | 22.2K | 44.7% | 1 |
| Jan 2026 | Green Velvet | 14.9K | 30% | 2 |
| Jan 2026 | Jonathan Green | 5.5K | 11% | 3 |
| Jan 2026 | Barenbrug | 5.4K | 10.9% | 4 |
| Jan 2026 | Pennington | 880 | 1.8% | 5 |
| Jan 2026 | Scotts | 880 | 1.8% | 6 |
| Feb 2026 | Miracle-Gro | 27.1K | 48.3% | 1 |
| Feb 2026 | Green Velvet | 12.3K | 21.8% | 2 |
| Feb 2026 | Barenbrug | 8.1K | 14.4% | 3 |
| Feb 2026 | Jonathan Green | 5.5K | 9.8% | 4 |
| Feb 2026 | Pennington | 1.6K | 2.8% | 5 |
| Feb 2026 | Scotts | 1.6K | 2.8% | 6 |
| Mar 2026 | Miracle-Gro | 49.5K | 47% | 1 |
| Mar 2026 | Barenbrug | 18.1K | 17.2% | 2 |
| Mar 2026 | Green Velvet | 15.1K | 14.3% | 3 |
| Mar 2026 | Jonathan Green | 12.5K | 11.9% | 4 |
| Mar 2026 | Pennington | 6.6K | 6.3% | 5 |
| Mar 2026 | Scotts | 3.6K | 3.4% | 6 |
| Apr 2026 | Miracle-Gro | 74K | 53.3% | 1 |
| Apr 2026 | Green Velvet | 18.5K | 13.3% | 2 |
| Apr 2026 | Barenbrug | 18.1K | 13% | 3 |
| Apr 2026 | Jonathan Green | 12.6K | 9.1% | 4 |
| Apr 2026 | Pennington | 12.1K | 8.7% | 5 |
| Apr 2026 | Scotts | 3.6K | 2.6% | 6 |
| May 2026 | Miracle-Gro | 90.5K | 62.7% | 1 |
| May 2026 | Green Velvet | 18.4K | 12.7% | 2 |
| May 2026 | Barenbrug | 14.8K | 10.3% | 3 |
| May 2026 | Pennington | 9.9K | 6.9% | 4 |
| May 2026 | Jonathan Green | 8.4K | 5.8% | 5 |
| May 2026 | Scotts | 2.4K | 1.7% | 6 |
| Jun 2026 | Miracle-Gro | 74K | 63.6% | 1 |
| Jun 2026 | Green Velvet | 18.4K | 15.8% | 2 |
| Jun 2026 | Barenbrug | 9.9K | 8.5% | 3 |
| Jun 2026 | Jonathan Green | 6.8K | 5.9% | 4 |
| Jun 2026 | Pennington | 5.4K | 4.6% | 5 |
| Jun 2026 | Scotts | 1.9K | 1.6% | 6 |
| Jul 2026 | Miracle-Gro | 60.5K | 62.4% | 1 |
| Jul 2026 | Green Velvet | 14.9K | 15.4% | 2 |
| Jul 2026 | Barenbrug | 9.9K | 10.2% | 3 |
| Jul 2026 | Jonathan Green | 6.7K | 7% | 4 |
| Jul 2026 | Pennington | 3.6K | 3.7% | 5 |
| Jul 2026 | Scotts | 1.3K | 1.3% | 6 |
| Aug 2026 | Miracle-Gro | 40.5K | 47.5% | 1 |
| Aug 2026 | Green Velvet | 18.3K | 21.4% | 2 |
| Aug 2026 | Barenbrug | 12.1K | 14.2% | 3 |
| Aug 2026 | Jonathan Green | 8.4K | 9.8% | 4 |
| Aug 2026 | Pennington | 4.4K | 5.2% | 5 |
| Aug 2026 | Scotts | 1.6K | 1.9% | 6 |
| Sep 2026 | Barenbrug | — | — | — |
| Sep 2026 | Green Velvet | — | — | — |
| Sep 2026 | Jonathan Green | — | — | — |
| Sep 2026 | Miracle-Gro | — | — | — |
| Sep 2026 | Pennington | — | — | — |
| Sep 2026 | Scotts | — | — | — |

## What is being compared

- **Barenbrug**: Measured on the search term “barenbrug”.
- **Green Velvet**: Measured on the search terms “green velvet” and “green velvet lawn”, summed into one figure.
- **Jonathan Green**: Measured on the search terms “jonathan green” and “jonathan green lawn”, summed into one figure.
- **Miracle-Gro**: Measured on the search term “miracle-gro”.
- **Pennington**: Measured on the search term “pennington grass seed”.
- **Scotts**: Measured on the search term “scotts lawn”.

- [Barenbrug](/demand/global-en/brands/barenbrug)
- [Green Velvet](/demand/global-en/brands/green-velvet)
- [Jonathan Green](/demand/global-en/brands/jonathan-green)
- [Miracle-Gro](/demand/global-en/brands/miracle-gro)
- [Pennington](/demand/global-en/brands/pennington)
- [Scotts](/demand/global-en/brands/scotts)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lawn seed brands worldwide?

In August 2026, Miracle-Gro was the most searched among lawn seed brands worldwide, with an estimated 40.5K branded searches and 47.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Lawn seed brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/lawn-seed-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lawn-seed-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.