---
title: "Lawn mower blade brands: Which brands are most popular in search?"
description: "Compare the lawn mower blade brands people search for. Share of Search among Husqvarna, Rotary, Stens, Oregon, MTD and John Deere, the lawn mower blade brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lawn-mower-blade-brands"
publisher: "Brandwave"
---

# Lawn mower blade brands: Which brands are most popular in search?

Compare the lawn mower blade brands people search for. Share of Search among Husqvarna, Rotary, Stens, Oregon, MTD and John Deere, the lawn mower blade brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lawn mower blade brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Husqvarna, 82.1%

## Which brand is most popular in search among lawn mower blade brands worldwide?

- In August 2026, Husqvarna was the most searched among lawn mower blade brands worldwide, with an estimated 1.1M branded searches and 82.1% estimated Share of Search within this set.
- Rotary is in 2nd place, 70.2 percentage points behind at 11.9% Share of Search.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among lawn mower blade brands worldwide decreased from 83.3% to 82.1%.
- Across the 11 months ending August 2026, Rotary’s estimated Share of Search among lawn mower blade brands worldwide increased from 10.4% to 11.9%.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among lawn mower blade brands worldwide peaked at 87.8% in May 2026 and was lowest at 77.9% in December 2025.
- Across the 11 months ending August 2026, Rotary’s estimated Share of Search among lawn mower blade brands worldwide peaked at 14.8% in December 2025 and was lowest at 8.1% in May 2026.
- Across the 11 months ending August 2026, Stens’ estimated Share of Search among lawn mower blade brands worldwide peaked at 6.6% in December 2025 and was lowest at 3.6% in May 2026.
- Across the 11 months ending August 2026, MTD rose from 6th to 5th among lawn mower blade brands worldwide.
- Across the 11 months ending August 2026, John Deere fell from 5th to 6th among lawn mower blade brands worldwide.
- Across the 11 months ending August 2026, Stens and Oregon held steady: their estimated Share of Search among lawn mower blade brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Husqvarna vs Rotary: compare search popularity](/demand/global-en/compare/husqvarna-vs-rotary): 82.1% against 11.9% Share of Search.
- [Husqvarna vs Stens: compare search popularity](/demand/global-en/compare/husqvarna-vs-stens): 82.1% against 5.4% Share of Search.
- [Rotary vs Stens: compare search popularity](/demand/global-en/compare/rotary-vs-stens): 11.9% against 5.4% Share of Search.

## How did search popularity change for lawn mower blade brands worldwide in August 2026?

- Rotary’s estimated Share of Search among lawn mower blade brands worldwide has gained ground for 3 months in a row, from 8.1% to 11.9% in August 2026.
- Stens’ estimated Share of Search among lawn mower blade brands worldwide has gained ground for 3 months in a row, from 3.6% to 5.4% in August 2026.
- Husqvarna’s estimated Share of Search among lawn mower blade brands worldwide has lost ground for 3 months in a row, from 87.8% to 82.1% in August 2026.
- Estimated monthly branded searches for MTD worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.
- Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Husqvarna | 82.1% | 1.1M | -1.4% | Husqvarna |
| 2 | Rotary | 11.9% | 165K | 0.0% | Rotary |
| 3 | Stens | 5.4% | 74K | 0.0% | Stens |
| 4 | Oregon | 0.39% | 5.4K | 0.0% | Oregon |
| 5 | MTD | 0.12% | 1.6K | 0.0% | MTD |
| 6 | John Deere | 0.07% | 1K | 0.0% | John Deere |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Husqvarna | 1.3M | 83.3% | 1 |
| Oct 2025 | Rotary | 165K | 10.4% | 2 |
| Oct 2025 | Stens | 90.5K | 5.7% | 3 |
| Oct 2025 | Oregon | 6.6K | 0.42% | 4 |
| Oct 2025 | John Deere | 1K | 0.06% | 5 |
| Oct 2025 | MTD | 1K | 0.06% | 6 |
| Nov 2025 | Husqvarna | 1.1M | 81.1% | 1 |
| Nov 2025 | Rotary | 165K | 12.6% | 2 |
| Nov 2025 | Stens | 74K | 5.6% | 3 |
| Nov 2025 | Oregon | 6.6K | 0.5% | 4 |
| Nov 2025 | John Deere | 1K | 0.08% | 5 |
| Nov 2025 | MTD | 880 | 0.07% | 6 |
| Dec 2025 | Husqvarna | 867K | 77.9% | 1 |
| Dec 2025 | Rotary | 165K | 14.8% | 2 |
| Dec 2025 | Stens | 74K | 6.6% | 3 |
| Dec 2025 | Oregon | 5.4K | 0.49% | 4 |
| Dec 2025 | John Deere | 880 | 0.08% | 5 |
| Dec 2025 | MTD | 720 | 0.06% | 6 |
| Jan 2026 | Husqvarna | 1.1M | 81.1% | 1 |
| Jan 2026 | Rotary | 165K | 12.7% | 2 |
| Jan 2026 | Stens | 74K | 5.7% | 3 |
| Jan 2026 | Oregon | 5.4K | 0.42% | 4 |
| Jan 2026 | John Deere | 880 | 0.07% | 5 |
| Jan 2026 | MTD | 720 | 0.06% | 6 |
| Feb 2026 | Husqvarna | 1.1M | 81.1% | 1 |
| Feb 2026 | Rotary | 165K | 12.7% | 2 |
| Feb 2026 | Stens | 74K | 5.7% | 3 |
| Feb 2026 | Oregon | 5.4K | 0.42% | 4 |
| Feb 2026 | John Deere | 1K | 0.08% | 5 |
| Feb 2026 | MTD | 720 | 0.06% | 6 |
| Mar 2026 | Husqvarna | 1.4M | 84% | 1 |
| Mar 2026 | Rotary | 165K | 10% | 2 |
| Mar 2026 | Stens | 90.5K | 5.5% | 3 |
| Mar 2026 | Oregon | 6.6K | 0.4% | 4 |
| Mar 2026 | MTD | 1.6K | 0.1% | 5 |
| Mar 2026 | John Deere | 1.3K | 0.08% | 6 |
| Apr 2026 | Husqvarna | 1.8M | 86.9% | 1 |
| Apr 2026 | Rotary | 165K | 8.2% | 2 |
| Apr 2026 | Stens | 90.5K | 4.5% | 3 |
| Apr 2026 | Oregon | 6.6K | 0.33% | 4 |
| Apr 2026 | MTD | 2.4K | 0.12% | 5 |
| Apr 2026 | John Deere | 1K | 0.05% | 6 |
| May 2026 | Husqvarna | 1.8M | 87.8% | 1 |
| May 2026 | Rotary | 165K | 8.1% | 2 |
| May 2026 | Stens | 74K | 3.6% | 3 |
| May 2026 | Oregon | 6.6K | 0.32% | 4 |
| May 2026 | MTD | 2.4K | 0.12% | 5 |
| May 2026 | John Deere | 1K | 0.05% | 6 |
| Jun 2026 | Husqvarna | 1.4M | 83.4% | 1 |
| Jun 2026 | Rotary | 201K | 11.7% | 2 |
| Jun 2026 | Stens | 74K | 4.3% | 3 |
| Jun 2026 | Oregon | 5.4K | 0.32% | 4 |
| Jun 2026 | MTD | 2.4K | 0.14% | 5 |
| Jun 2026 | John Deere | 1.3K | 0.08% | 6 |
| Jul 2026 | Husqvarna | 1.1M | 82.3% | 1 |
| Jul 2026 | Rotary | 165K | 11.8% | 2 |
| Jul 2026 | Stens | 74K | 5.3% | 3 |
| Jul 2026 | Oregon | 5.4K | 0.39% | 4 |
| Jul 2026 | MTD | 1.6K | 0.11% | 5 |
| Jul 2026 | John Deere | 1K | 0.07% | 6 |
| Aug 2026 | Husqvarna | 1.1M | 82.1% | 1 |
| Aug 2026 | Rotary | 165K | 11.9% | 2 |
| Aug 2026 | Stens | 74K | 5.4% | 3 |
| Aug 2026 | Oregon | 5.4K | 0.39% | 4 |
| Aug 2026 | MTD | 1.6K | 0.12% | 5 |
| Aug 2026 | John Deere | 1K | 0.07% | 6 |
| Sep 2026 | Husqvarna | — | — | — |
| Sep 2026 | John Deere | — | — | — |
| Sep 2026 | MTD | — | — | — |
| Sep 2026 | Oregon | — | — | — |
| Sep 2026 | Rotary | — | — | — |
| Sep 2026 | Stens | — | — | — |

## What is being compared

- **Husqvarna**: Measured on the search terms “automower”, “husqvarna”, “husqvarna automower”, “husqvarna com”, “husqvarna lawn mower” and “husqvarna robotic lawn mower”, summed into one figure.
- **John Deere**: Measured on the search term “deere com”.
- **MTD**: Measured on the search term “mtd mowers”.
- **Oregon**: Measured on the search term “oregon chainsaw”.
- **Rotary**: Measured on the search term “rotary”.
- **Stens**: Measured on the search term “stens”.

- [Husqvarna](/demand/global-en/brands/husqvarna)
- [John Deere](/demand/global-en/brands/john-deere)
- [MTD](/demand/global-en/brands/mtd)
- [Oregon](/demand/global-en/brands/oregon-tools)
- [Rotary](/demand/global-en/brands/rotary)
- [Stens](/demand/global-en/brands/stens)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lawn mower blade brands worldwide?

In August 2026, Husqvarna was the most searched among lawn mower blade brands worldwide, with an estimated 1.1M branded searches and 82.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Lawn mower blade brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/lawn-mower-blade-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lawn-mower-blade-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.