--- title: "Miracle-Gro vs Scotts: Which is searched more?" description: "Is Miracle-Gro or Scotts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/lawn-fertiliser-brands/compare/miracle-gro-vs-scotts" publisher: "Brandwave" --- # Miracle-Gro vs Scotts: Which is searched more? Is Miracle-Gro or Scotts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn fertiliser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Miracle-Gro and Scotts - **Competitive set**: Lawn fertiliser brands - **Market**: Global - **Month measured**: Sep 2026 - **Miracle-Gro Share of Search**: 8.6% - **Scotts Share of Search**: 0.41% ## Is Miracle-Gro or Scotts more popular in search? - In September 2026, Miracle-Gro had more branded searches than Scotts among lawn fertiliser brands worldwide. Miracle-Gro had about 33,100 branded searches, while Scotts had 1,600. Miracle-Gro made up 8.6% of all lawn fertiliser brand searches we track, and Scotts accounted for 0.41%. - Miracle-Gro was ahead of Scotts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Miracle-Gro’s share of searches among lawn fertiliser brands worldwide moved from 6% to 8.6%, and its estimated monthly branded searches moved from 27.1K to 33.1K. - Across the 12 months ending September 2026, Scotts’ share of searches among lawn fertiliser brands worldwide moved from 0.29% to 0.41%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top lawn fertiliser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Scotts was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miracle-Gro did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scotts | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Andersons | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Jonathan Green | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Daltons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miracle-Gro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lawn fertiliser brands - Asked ChatGPT "Which lawn fertiliser brand should I buy?": 1. Scotts - Asked ChatGPT "What are the best lawn fertiliser brands?": 1. Scotts, 2. Jonathan Green, 3. The Andersons - Asked ChatGPT "What's the best lawn fertiliser brand for a greener lawn?": 1. Scotts, 2. The Andersons, 3. Jonathan Green - Searched Google, AI Overview "best lawn fertiliser": 1. Scotts, 2. The Andersons - Searched Google, AI Overview "slow release fertiliser": named none of the brands we track Not named in any answer: Daltons, Yates and Miracle-Gro. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lawn fertiliser brands worldwide in September 2026? - In September 2026, Miracle-Gro lost share of searches among lawn fertiliser brands worldwide, from 12% to 8.6%. - Estimated monthly branded searches for Scotts worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Month by month | Month | Miracle-Gro estimated searches | Miracle-Gro Share of Search | Miracle-Gro rank | Scotts estimated searches | Scotts Share of Search | Scotts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 6% | 3 | 1.3K | 0.29% | 5 | | Nov 2025 | 22.2K | 6% | 3 | 880 | 0.24% | 5 | | Dec 2025 | 18.1K | 6% | 3 | 720 | 0.24% | 5 | | Jan 2026 | 22.2K | 6% | 3 | 880 | 0.24% | 5 | | Feb 2026 | 27.1K | 7.4% | 3 | 1.6K | 0.43% | 5 | | Mar 2026 | 49.5K | 12.4% | 2 | 3.6K | 0.9% | 5 | | Apr 2026 | 74K | 17.1% | 2 | 3.6K | 0.83% | 5 | | May 2026 | 90.5K | 20.4% | 2 | 2.4K | 0.54% | 5 | | Jun 2026 | 74K | 20.4% | 2 | 1.9K | 0.52% | 5 | | Jul 2026 | 60.5K | 16.6% | 2 | 1.3K | 0.36% | 5 | | Aug 2026 | 40.5K | 12% | 2 | 1.6K | 0.47% | 5 | | Sep 2026 | 33.1K | 8.6% | 3 | 1.6K | 0.41% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Miracle-Gro’s and Scotts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Miracle-Gro**: Measured on the search term “miracle-gro”. - **Scotts**: Measured on the search term “scotts lawn”. - [Miracle-Gro profile](/demand/global-en/brands/miracle-gro) - [Scotts profile](/demand/global-en/brands/scotts) - [All lawn fertiliser brands worldwide](/demand/global-en/categories/lawn-fertiliser-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Miracle-Gro or Scotts more popular in search? In September 2026, Miracle-Gro had more branded searches than Scotts among lawn fertiliser brands worldwide. Miracle-Gro had about 33,100 branded searches, while Scotts had 1,600. Miracle-Gro made up 8.6% of all lawn fertiliser brand searches we track, and Scotts accounted for 0.41%. ## Cite this page Brandwave. "Miracle-Gro vs Scotts: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/lawn-fertiliser-brands/compare/miracle-gro-vs-scotts This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lawn-fertiliser-brands/compare/miracle-gro-vs-scotts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.