---
title: "Milwaukee vs Stihl: Which is searched more?"
description: "Is Milwaukee or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn edger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lawn-edger-brands/compare/milwaukee-vs-stihl"
publisher: "Brandwave"
---

# Milwaukee vs Stihl: Which is searched more?

Is Milwaukee or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn edger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Milwaukee and Stihl
- **Competitive set**: Lawn edger brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Milwaukee Share of Search**: 10.5%
- **Stihl Share of Search**: 16.5%

## Is Milwaukee or Stihl more popular in search?

- In September 2026, Stihl had more branded searches than Milwaukee among lawn edger brands worldwide. Stihl had about 9,400 branded searches, while Milwaukee had 5,990. Stihl made up 16.5% of all lawn edger brand searches we track, and Milwaukee accounted for 10.5%.
- Stihl was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among lawn edger brands worldwide moved from 8.6% to 10.5%, and its estimated monthly branded searches moved from 3.3K to 6K.
- Across the 12 months ending September 2026, Stihl’s share of searches among lawn edger brands worldwide moved from 20.5% to 16.5%, and its estimated monthly branded searches moved from 7.9K to 9.4K.

## Top lawn edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Milwaukee in three out of four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ECHO | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Stihl | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Greenworks | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Ryobi | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| WORX | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Milwaukee | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| Black+Decker | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| DeWalt | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Troy-Bilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about lawn edger brands

- Asked ChatGPT "Which lawn edger brand should I buy?": 1. ECHO, 2. Ryobi, 3. Stihl
- Asked ChatGPT "What are the best lawn edger brands?": 1. ECHO, 2. Stihl, 3. Greenworks, 4. Ryobi, 5. WORX, 6. Milwaukee, 7. DeWalt
- Asked ChatGPT "What's the best lawn edger brand for a tidy lawn edge?": 1. ECHO, 2. WORX, 3. Stihl, 4. DeWalt
- Searched Google, AI Overview "best lawn edger": 1. ECHO, 2. Greenworks, 3. Black+Decker, 4. Milwaukee
- Searched Google, AI Overview "cordless lawn edger": 1. Greenworks, 2. Milwaukee, 3. Black+Decker

Not named in any answer: Craftsman, Troy-Bilt and Husqvarna.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for lawn edger brands worldwide in September 2026?

- In September 2026, Milwaukee gained share of searches among lawn edger brands worldwide, from 9.4% to 10.5%.
- In September 2026, Stihl lost share of searches among lawn edger brands worldwide, from 17.3% to 16.5%.

## Month by month

| Month | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | Stihl estimated searches | Stihl Share of Search | Stihl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.3K | 8.6% | 4 | 7.9K | 20.5% | 2 |
| Nov 2025 | 3.3K | 10.8% | 4 | 5.4K | 17.8% | 2 |
| Dec 2025 | 2.7K | 10.2% | 4 | 4.5K | 16.8% | 2 |
| Jan 2026 | 2.2K | 10.1% | 3 | 4.5K | 21% | 2 |
| Feb 2026 | 2.1K | 9.3% | 4 | 5.1K | 22.5% | 2 |
| Mar 2026 | 4.9K | 9.2% | 5 | 11.5K | 21.6% | 2 |
| Apr 2026 | 9K | 9.6% | 4 | 17.2K | 18.3% | 2 |
| May 2026 | 9.1K | 9.1% | 4 | 17.2K | 17.3% | 2 |
| Jun 2026 | 9K | 10% | 4 | 16.7K | 18.6% | 2 |
| Jul 2026 | 7.2K | 9.5% | 5 | 13.7K | 18.2% | 2 |
| Aug 2026 | 7.5K | 9.4% | 4 | 13.7K | 17.3% | 2 |
| Sep 2026 | 6K | 10.5% | 4 | 9.4K | 16.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Milwaukee’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Milwaukee**: Measured on the search terms “milwaukee edger” and “milwaukee lawn edger”, summed into one figure.
- **Stihl**: Measured on the search terms “stihl edger” and “stihl lawn edger”, summed into one figure.

- [Milwaukee profile](/demand/global-en/brands/milwaukee)
- [Stihl profile](/demand/global-en/brands/stihl)
- [All lawn edger brands worldwide](/demand/global-en/categories/lawn-edger-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Milwaukee or Stihl more popular in search?

In September 2026, Stihl had more branded searches than Milwaukee among lawn edger brands worldwide. Stihl had about 9,400 branded searches, while Milwaukee had 5,990. Stihl made up 16.5% of all lawn edger brand searches we track, and Milwaukee accounted for 10.5%.

## Cite this page

Brandwave. "Milwaukee vs Stihl: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/lawn-edger-brands/compare/milwaukee-vs-stihl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lawn-edger-brands/compare/milwaukee-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
