---
title: "Black and Decker vs Craftsman: Which is searched more?"
description: "Which is more popular in search, Black and Decker or Craftsman? Compare estimated monthly branded-search demand and Share of Search inside the Lawn edger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lawn-edger-brands/compare/black-and-decker-vs-craftsman"
publisher: "Brandwave"
---

# Black and Decker vs Craftsman: Which is searched more?

Which is more popular in search, Black and Decker or Craftsman? Compare estimated monthly branded-search demand and Share of Search inside the Lawn edger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black and Decker and Craftsman
- **Competitive set**: Lawn edger brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Black and Decker Share of Search**: 9.6%
- **Craftsman Share of Search**: 13.1%

## Which is more popular in search, Black and Decker or Craftsman?

- In September 2026, Craftsman had more branded searches than Black and Decker among lawn edger brands worldwide. Craftsman was estimated to have 301K branded searches compared to Black and Decker’s 220K, and held a 13.1% Share of Search versus Black and Decker’s 9.6%.
- The lead changed hands 2 times in the 12 months ending September 2026: Black and Decker took it in November 2025, Craftsman took it in December 2025.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among lawn edger brands worldwide moved from 9.9% to 9.6%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among lawn edger brands worldwide moved from 9.9% to 13.1%, and its estimated monthly branded searches moved from 246K to 301K.

## How did search popularity change for lawn edger brands worldwide in September 2026?

- In September 2026, Craftsman lost estimated Share of Search among lawn edger brands worldwide, from 15.4% to 13.1%.
- Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

## Month by month

| Month | Black and Decker estimated searches | Black and Decker Share of Search | Black and Decker rank | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 245K | 9.9% | 4 | 246K | 9.9% | 3 |
| Nov 2025 | 270K | 11.1% | 3 | 246K | 10.1% | 4 |
| Dec 2025 | 245K | 10.8% | 4 | 301K | 13.2% | 3 |
| Jan 2026 | 220K | 9.7% | 4 | 301K | 13.2% | 3 |
| Feb 2026 | 201K | 8.7% | 4 | 368K | 15.9% | 3 |
| Mar 2026 | 220K | 8.3% | 4 | 450K | 16.9% | 3 |
| Apr 2026 | 220K | 7.6% | 4 | 368K | 12.8% | 3 |
| May 2026 | 270K | 9.1% | 4 | 368K | 12.4% | 3 |
| Jun 2026 | 245K | 9.2% | 4 | 368K | 13.9% | 3 |
| Jul 2026 | 220K | 9.7% | 4 | 368K | 16.3% | 3 |
| Aug 2026 | 220K | 9.2% | 4 | 368K | 15.4% | 3 |
| Sep 2026 | 220K | 9.6% | 4 | 301K | 13.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Black and Decker’s and Craftsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure.
- **Craftsman**: Measured on the search term “craftsman”.

- [Black and Decker profile](/demand/global-en/brands/black-and-decker)
- [Craftsman profile](/demand/global-en/brands/craftsman)
- [All lawn edger brands worldwide](/demand/global-en/categories/lawn-edger-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Black and Decker or Craftsman?

In September 2026, Craftsman had more branded searches than Black and Decker among lawn edger brands worldwide. Craftsman was estimated to have 301K branded searches compared to Black and Decker’s 220K, and held a 13.1% Share of Search versus Black and Decker’s 9.6%.

## Cite this page

Brandwave. "Black and Decker vs Craftsman: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/lawn-edger-brands/compare/black-and-decker-vs-craftsman

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lawn-edger-brands/compare/black-and-decker-vs-craftsman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.