---
title: "Omo vs Tide: Which is more popular by branded search?"
description: "Which is more popular in search, Omo or Tide? Compare estimated monthly branded-search demand and Share of Search inside the Laundry pod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/laundry-pod-brands/compare/omo-vs-tide"
publisher: "Brandwave"
---

# Omo vs Tide: Which is more popular by branded search?

Which is more popular in search, Omo or Tide? Compare estimated monthly branded-search demand and Share of Search inside the Laundry pod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Omo and Tide
- **Competitive set**: Laundry pod brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Omo Share of Search**: 0.07%
- **Tide Share of Search**: 0.02%

## Which is more popular in search, Omo or Tide?

- In August 2026, Omo had more branded searches than Tide among laundry pod brands worldwide. Omo was estimated to have 720 branded searches compared to Tide’s 170, and held a 0.07% Share of Search versus Tide’s 0.02%.
- Omo was ahead of Tide in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Omo’s estimated Share of Search among laundry pod brands worldwide moved from 0.04% to 0.07%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 11 months ending August 2026, Tide’s estimated Share of Search among laundry pod brands worldwide moved from <0.01% to 0.02%, and its estimated monthly branded searches moved from 50 to 170.

## How did search popularity change for laundry pod brands worldwide in August 2026?

- Estimated monthly branded searches for Tide worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026.
- Estimated monthly branded searches for Omo worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

## Month by month

| Month | Omo estimated searches | Omo Share of Search | Omo rank | Tide estimated searches | Tide Share of Search | Tide rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 0.04% | 4 | 50 | <0.01% | 5 |
| Nov 2025 | 480 | 0.04% | 4 | 50 | <0.01% | 5 |
| Dec 2025 | 590 | 0.05% | 4 | 50 | <0.01% | 5 |
| Jan 2026 | 590 | 0.04% | 4 | 140 | <0.01% | 5 |
| Feb 2026 | 590 | 0.04% | 4 | 90 | <0.01% | 5 |
| Mar 2026 | 720 | 0.06% | 4 | 110 | <0.01% | 5 |
| Apr 2026 | 590 | 0.05% | 4 | 140 | 0.01% | 5 |
| May 2026 | 720 | 0.07% | 4 | 140 | 0.01% | 5 |
| Jun 2026 | 590 | 0.06% | 4 | 210 | 0.02% | 5 |
| Jul 2026 | 590 | 0.06% | 4 | 140 | 0.01% | 5 |
| Aug 2026 | 720 | 0.07% | 4 | 170 | 0.02% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Omo’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Omo**: Measured on the search term “omo laundry”.
- **Tide**: Measured on the search term “tide pods nz”.

- [Omo profile](/demand/global-en/brands/omo)
- [Tide profile](/demand/global-en/brands/tide)
- [All laundry pod brands worldwide](/demand/global-en/categories/laundry-pod-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Omo or Tide?

In August 2026, Omo had more branded searches than Tide among laundry pod brands worldwide. Omo was estimated to have 720 branded searches compared to Tide’s 170, and held a 0.07% Share of Search versus Tide’s 0.02%.

## Cite this page

Brandwave. "Omo vs Tide: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/laundry-pod-brands/compare/omo-vs-tide

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/laundry-pod-brands/compare/omo-vs-tide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.