--- title: "Laundry pod brands: Which brands are most popular in search?" description: "Compare the laundry detergent brands people buy. Share of Search among Ariel, Gain, Persil, Omo and Tide, the laundry pod brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/laundry-pod-brands" publisher: "Brandwave" --- # Laundry pod brands: Which brands are most popular in search? Compare the laundry detergent brands people buy. Share of Search among Ariel, Gain, Persil, Omo and Tide, the laundry pod brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Laundry pod brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Ariel, 62% ## Which brand is most popular in search among laundry pod brands worldwide? - In August 2026, Ariel was the most searched among laundry pod brands worldwide, with an estimated 673K branded searches and 62% estimated Share of Search within this set. - Gain is in 2nd place, 39.4 percentage points behind at 22.7% Share of Search. - Across the 11 months ending August 2026, Ariel’s estimated Share of Search among laundry pod brands worldwide increased from 60.7% to 62%. - Across the 11 months ending August 2026, Gain’s estimated Share of Search among laundry pod brands worldwide decreased from 27.1% to 22.7%. - Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry pod brands worldwide increased from 12.2% to 15.2%. - Across the 11 months ending August 2026, Ariel’s estimated Share of Search among laundry pod brands worldwide peaked at 70.8% in February 2026 and was lowest at 55.8% in November 2025. - Across the 11 months ending August 2026, Gain’s estimated Share of Search among laundry pod brands worldwide peaked at 30.5% in November 2025 and was lowest at 17.4% in February 2026. - Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry pod brands worldwide peaked at 15.8% in March 2026 and was lowest at 11.2% in January 2026. - Across the 11 months ending August 2026, Omo and Tide held steady: their estimated Share of Search among laundry pod brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Ariel vs Gain: compare search popularity](/demand/global-en/compare/ariel-vs-gain): 62% against 22.7% Share of Search. - [Ariel vs Persil: compare search popularity](/demand/global-en/compare/ariel-vs-persil): 62% against 15.2% Share of Search. - [Gain vs Persil: compare search popularity](/demand/global-en/compare/gain-vs-persil): 22.7% against 15.2% Share of Search. ## How did search popularity change for laundry pod brands worldwide in August 2026? - In August 2026, Persil gained estimated Share of Search among laundry pod brands worldwide, from 12.8% to 15.2%. - In August 2026, Ariel lost estimated Share of Search among laundry pod brands worldwide, from 63.8% to 62%. - In August 2026, Gain lost estimated Share of Search among laundry pod brands worldwide, from 23.3% to 22.7%. - Estimated monthly branded searches for Tide worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026. - Estimated monthly branded searches for Omo worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ariel | 62% | 673K | 0.0% | Ariel | | 2 | Gain | 22.7% | 246K | 0.0% | Gain | | 3 | Persil | 15.2% | 165K | +22.2% | Unilever | | 4 | Omo | 0.07% | 720 | +22.0% | Unilever | | 5 | Tide | 0.02% | 170 | +21.4% | Procter & Gamble | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ariel | 823K | 60.7% | 1 | | Oct 2025 | Gain | 368K | 27.1% | 2 | | Oct 2025 | Persil | 165K | 12.2% | 3 | | Oct 2025 | Omo | 590 | 0.04% | 4 | | Oct 2025 | Tide | 50 | <0.01% | 5 | | Nov 2025 | Ariel | 673K | 55.8% | 1 | | Nov 2025 | Gain | 368K | 30.5% | 2 | | Nov 2025 | Persil | 165K | 13.7% | 3 | | Nov 2025 | Omo | 480 | 0.04% | 4 | | Nov 2025 | Tide | 50 | <0.01% | 5 | | Dec 2025 | Ariel | 673K | 60.7% | 1 | | Dec 2025 | Gain | 301K | 27.1% | 2 | | Dec 2025 | Persil | 135K | 12.2% | 3 | | Dec 2025 | Omo | 590 | 0.05% | 4 | | Dec 2025 | Tide | 50 | <0.01% | 5 | | Jan 2026 | Ariel | 1M | 68.2% | 1 | | Jan 2026 | Gain | 301K | 20.5% | 2 | | Jan 2026 | Persil | 165K | 11.2% | 3 | | Jan 2026 | Omo | 590 | 0.04% | 4 | | Jan 2026 | Tide | 140 | <0.01% | 5 | | Feb 2026 | Ariel | 1M | 70.8% | 1 | | Feb 2026 | Gain | 246K | 17.4% | 2 | | Feb 2026 | Persil | 165K | 11.7% | 3 | | Feb 2026 | Omo | 590 | 0.04% | 4 | | Feb 2026 | Tide | 90 | <0.01% | 5 | | Mar 2026 | Ariel | 823K | 64.8% | 1 | | Mar 2026 | Gain | 246K | 19.4% | 2 | | Mar 2026 | Persil | 201K | 15.8% | 3 | | Mar 2026 | Omo | 720 | 0.06% | 4 | | Mar 2026 | Tide | 110 | <0.01% | 5 | | Apr 2026 | Ariel | 673K | 62% | 1 | | Apr 2026 | Gain | 246K | 22.7% | 2 | | Apr 2026 | Persil | 165K | 15.2% | 3 | | Apr 2026 | Omo | 590 | 0.05% | 4 | | Apr 2026 | Tide | 140 | 0.01% | 5 | | May 2026 | Ariel | 673K | 62% | 1 | | May 2026 | Gain | 246K | 22.7% | 2 | | May 2026 | Persil | 165K | 15.2% | 3 | | May 2026 | Omo | 720 | 0.07% | 4 | | May 2026 | Tide | 140 | 0.01% | 5 | | Jun 2026 | Ariel | 673K | 63.8% | 1 | | Jun 2026 | Gain | 246K | 23.3% | 2 | | Jun 2026 | Persil | 135K | 12.8% | 3 | | Jun 2026 | Omo | 590 | 0.06% | 4 | | Jun 2026 | Tide | 210 | 0.02% | 5 | | Jul 2026 | Ariel | 673K | 63.8% | 1 | | Jul 2026 | Gain | 246K | 23.3% | 2 | | Jul 2026 | Persil | 135K | 12.8% | 3 | | Jul 2026 | Omo | 590 | 0.06% | 4 | | Jul 2026 | Tide | 140 | 0.01% | 5 | | Aug 2026 | Ariel | 673K | 62% | 1 | | Aug 2026 | Gain | 246K | 22.7% | 2 | | Aug 2026 | Persil | 165K | 15.2% | 3 | | Aug 2026 | Omo | 720 | 0.07% | 4 | | Aug 2026 | Tide | 170 | 0.02% | 5 | | Sep 2026 | Ariel | — | — | — | | Sep 2026 | Gain | — | — | — | | Sep 2026 | Omo | — | — | — | | Sep 2026 | Persil | — | — | — | | Sep 2026 | Tide | — | — | — | ## What is being compared - **Ariel**: Measured on the search term “ariel”. - **Gain**: Measured on the search term “gain”. - **Omo**: Measured on the search term “omo laundry”. - **Persil**: Measured on the search term “persil”. - **Tide**: Measured on the search term “tide pods nz”. - [Ariel](/demand/global-en/brands/ariel) - [Gain](/demand/global-en/brands/gain) - [Omo](/demand/global-en/brands/omo) - [Persil](/demand/global-en/brands/persil) - [Tide](/demand/global-en/brands/tide) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among laundry pod brands worldwide? In August 2026, Ariel was the most searched among laundry pod brands worldwide, with an estimated 673K branded searches and 62% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Laundry pod brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/laundry-pod-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/laundry-pod-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.