---
title: "Laundry baskets: Which brands are most popular in search?"
description: "Compare the laundry baskets shoppers choose between. Share of Search among Brabantia, Joseph Joseph, Curver, Iris Ohyama, Muji and Wham, the laundry baskets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/laundry-baskets"
publisher: "Brandwave"
---

# Laundry baskets: Which brands are most popular in search?

Compare the laundry baskets shoppers choose between. Share of Search among Brabantia, Joseph Joseph, Curver, Iris Ohyama, Muji and Wham, the laundry baskets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Laundry baskets
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Brabantia, 40.1%

## Which brand is most popular in search among laundry baskets worldwide?

- Brabantia and Joseph Joseph share the highest estimated Share of Search among laundry baskets worldwide, at 40.1% in August 2026.
- Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among laundry baskets worldwide increased from 31.4% to 40.1%.
- Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among laundry baskets worldwide decreased from 46.8% to 40.1%.
- Across the 11 months ending August 2026, Curver’s estimated Share of Search among laundry baskets worldwide decreased from 7.7% to 6.6%.
- Across the 11 months ending August 2026, Iris Ohyama’s estimated Share of Search among laundry baskets worldwide decreased from 7.7% to 6.6%.
- Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among laundry baskets worldwide peaked at 43.8% in May 2026 and was lowest at 28.4% in December 2025.
- Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among laundry baskets worldwide peaked at 51.8% in December 2025 and was lowest at 35.7% in May 2026.
- Across the 11 months ending August 2026, Curver’s estimated Share of Search among laundry baskets worldwide peaked at 7.7% in October 2025 and was lowest at 5.7% in December 2025.
- Across the 11 months ending August 2026, Iris Ohyama’s estimated Share of Search among laundry baskets worldwide peaked at 10.3% in June 2026 and was lowest at 6% in February 2026.
- Across the 11 months ending August 2026, Muji’s estimated Share of Search among laundry baskets worldwide peaked at 7.9% in March 2026 and was lowest at 6% in February 2026.
- Across the 11 months ending August 2026, Brabantia rose from 2nd to 1st among laundry baskets worldwide.
- Across the 11 months ending August 2026, Joseph Joseph fell from 1st to 2nd among laundry baskets worldwide.
- Across the 11 months ending August 2026, Muji and Wham held steady: their estimated Share of Search among laundry baskets worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Brabantia vs Joseph Joseph: compare search popularity](/demand/global-en/compare/brabantia-vs-joseph-joseph): 40.1% Share of Search each.
- [Brabantia vs Curver: compare search popularity](/demand/global-en/compare/brabantia-vs-curver): 40.1% against 6.6% Share of Search.
- [Brabantia vs Iris Ohyama: compare search popularity](/demand/global-en/compare/brabantia-vs-iris-ohayama): 40.1% against 6.6% Share of Search.
- [Brabantia vs Muji: compare search popularity](/demand/global-en/compare/brabantia-vs-muji): 40.1% against 6.6% Share of Search.
- [Joseph Joseph vs Curver: compare search popularity](/demand/global-en/compare/curver-vs-joseph-joseph): 40.1% against 6.6% Share of Search.
- [Joseph Joseph vs Iris Ohyama: compare search popularity](/demand/global-en/compare/iris-ohayama-vs-joseph-joseph): 40.1% against 6.6% Share of Search.
- [Joseph Joseph vs Muji: compare search popularity](/demand/global-en/compare/joseph-joseph-vs-muji): 40.1% against 6.6% Share of Search.
- [Curver vs Iris Ohyama: compare search popularity](/demand/global-en/compare/curver-vs-iris-ohayama): 6.6% Share of Search each.
- [Curver vs Muji: compare search popularity](/demand/global-en/compare/curver-vs-muji): 6.6% Share of Search each.
- [Iris Ohyama vs Muji: compare search popularity](/demand/global-en/compare/iris-ohayama-vs-muji): 6.6% Share of Search each.

## How did search popularity change for laundry baskets worldwide in August 2026?

- In August 2026, Brabantia gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.
- In August 2026, Joseph Joseph gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.
- In August 2026, Iris Ohyama lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.
- In August 2026, Muji lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.
- In August 2026, Curver rose from 5th to 3rd among laundry baskets worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brabantia | 40.1% | 135K | +22.7% | Brabantia |
| 2 | Joseph Joseph | 40.1% | 135K | +22.7% | Joseph Joseph |
| 3 | Curver | 6.6% | 22.2K | +22.7% | Curver |
| 4 | Iris Ohyama | 6.6% | 22.2K | 0.0% | Iris Ohyama |
| 5 | Muji | 6.6% | 22.2K | 0.0% | Muji |
| 6 | Wham | 0.12% | 390 | +21.9% | Wham |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Joseph Joseph | 135K | 46.8% | 1 |
| Oct 2025 | Brabantia | 90.5K | 31.4% | 2 |
| Oct 2025 | Curver | 22.2K | 7.7% | 3 |
| Oct 2025 | Iris Ohyama | 22.2K | 7.7% | 4 |
| Oct 2025 | Muji | 18.1K | 6.3% | 5 |
| Oct 2025 | Wham | 390 | 0.14% | 6 |
| Nov 2025 | Joseph Joseph | 165K | 48.3% | 1 |
| Nov 2025 | Brabantia | 110K | 32.2% | 2 |
| Nov 2025 | Curver | 22.2K | 6.5% | 3 |
| Nov 2025 | Iris Ohyama | 22.2K | 6.5% | 4 |
| Nov 2025 | Muji | 22.2K | 6.5% | 5 |
| Nov 2025 | Wham | 320 | 0.09% | 6 |
| Dec 2025 | Joseph Joseph | 165K | 51.8% | 1 |
| Dec 2025 | Brabantia | 90.5K | 28.4% | 2 |
| Dec 2025 | Iris Ohyama | 22.2K | 7% | 3 |
| Dec 2025 | Muji | 22.2K | 7% | 4 |
| Dec 2025 | Curver | 18.1K | 5.7% | 5 |
| Dec 2025 | Wham | 320 | 0.1% | 6 |
| Jan 2026 | Joseph Joseph | 165K | 48.2% | 1 |
| Jan 2026 | Brabantia | 110K | 32.2% | 2 |
| Jan 2026 | Curver | 22.2K | 6.5% | 3 |
| Jan 2026 | Iris Ohyama | 22.2K | 6.5% | 4 |
| Jan 2026 | Muji | 22.2K | 6.5% | 5 |
| Jan 2026 | Wham | 480 | 0.14% | 6 |
| Feb 2026 | Joseph Joseph | 135K | 45% | 1 |
| Feb 2026 | Brabantia | 110K | 36.7% | 2 |
| Feb 2026 | Curver | 18.1K | 6% | 3 |
| Feb 2026 | Iris Ohyama | 18.1K | 6% | 4 |
| Feb 2026 | Muji | 18.1K | 6% | 5 |
| Feb 2026 | Wham | 390 | 0.13% | 6 |
| Mar 2026 | Brabantia | 135K | 39.5% | 1 |
| Mar 2026 | Joseph Joseph | 135K | 39.5% | 2 |
| Mar 2026 | Muji | 27.1K | 7.9% | 3 |
| Mar 2026 | Curver | 22.2K | 6.5% | 4 |
| Mar 2026 | Iris Ohyama | 22.2K | 6.5% | 5 |
| Mar 2026 | Wham | 390 | 0.11% | 6 |
| Apr 2026 | Joseph Joseph | 135K | 43.8% | 1 |
| Apr 2026 | Brabantia | 110K | 35.7% | 2 |
| Apr 2026 | Iris Ohyama | 22.2K | 7.2% | 3 |
| Apr 2026 | Muji | 22.2K | 7.2% | 4 |
| Apr 2026 | Curver | 18.1K | 5.9% | 5 |
| Apr 2026 | Wham | 390 | 0.13% | 6 |
| May 2026 | Brabantia | 135K | 43.8% | 1 |
| May 2026 | Joseph Joseph | 110K | 35.7% | 2 |
| May 2026 | Iris Ohyama | 22.2K | 7.2% | 3 |
| May 2026 | Muji | 22.2K | 7.2% | 4 |
| May 2026 | Curver | 18.1K | 5.9% | 5 |
| May 2026 | Wham | 390 | 0.13% | 6 |
| Jun 2026 | Joseph Joseph | 110K | 41.6% | 1 |
| Jun 2026 | Brabantia | 90.5K | 34.3% | 2 |
| Jun 2026 | Iris Ohyama | 27.1K | 10.3% | 3 |
| Jun 2026 | Curver | 18.1K | 6.9% | 4 |
| Jun 2026 | Muji | 18.1K | 6.9% | 5 |
| Jun 2026 | Wham | 390 | 0.15% | 6 |
| Jul 2026 | Brabantia | 110K | 38.9% | 1 |
| Jul 2026 | Joseph Joseph | 110K | 38.9% | 2 |
| Jul 2026 | Iris Ohyama | 22.2K | 7.8% | 3 |
| Jul 2026 | Muji | 22.2K | 7.8% | 4 |
| Jul 2026 | Curver | 18.1K | 6.4% | 5 |
| Jul 2026 | Wham | 320 | 0.11% | 6 |
| Aug 2026 | Brabantia | 135K | 40.1% | 1 |
| Aug 2026 | Joseph Joseph | 135K | 40.1% | 2 |
| Aug 2026 | Curver | 22.2K | 6.6% | 3 |
| Aug 2026 | Iris Ohyama | 22.2K | 6.6% | 4 |
| Aug 2026 | Muji | 22.2K | 6.6% | 5 |
| Aug 2026 | Wham | 390 | 0.12% | 6 |
| Sep 2026 | Brabantia | — | — | — |
| Sep 2026 | Curver | — | — | — |
| Sep 2026 | Iris Ohyama | — | — | — |
| Sep 2026 | Joseph Joseph | — | — | — |
| Sep 2026 | Muji | — | — | — |
| Sep 2026 | Wham | — | — | — |

## What is being compared

- **Brabantia**: Measured on the search term “brabantia”.
- **Curver**: Measured on the search term “curver”.
- **Iris Ohyama**: Measured on the search term “iris ohyama”.
- **Joseph Joseph**: Measured on the search term “joseph joseph”.
- **Muji**: Measured on the search term “muji store”.
- **Wham**: Measured on the search term “wham storage”.

- [Brabantia](/demand/global-en/brands/brabantia)
- [Curver](/demand/global-en/brands/curver)
- [Iris Ohyama](/demand/global-en/brands/iris-ohayama)
- [Joseph Joseph](/demand/global-en/brands/joseph-joseph)
- [Muji](/demand/global-en/brands/muji)
- [Wham](/demand/global-en/brands/wham)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among laundry baskets worldwide?

Brabantia and Joseph Joseph share the highest estimated Share of Search among laundry baskets worldwide, at 40.1% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Laundry baskets: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/laundry-baskets

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/laundry-baskets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.