---
title: "Laundry appliance brands: Which brands are most popular in search?"
description: "Compare brands that offer washing machines and laundry appliances. Share of Search among Whirlpool, LG, Haier, Samsung and Bosch, the laundry appliance brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/laundry-appliance-brands"
publisher: "Brandwave"
---

# Laundry appliance brands: Which brands are most popular in search?

Compare brands that offer washing machines and laundry appliances. Share of Search among Whirlpool, LG, Haier, Samsung and Bosch, the laundry appliance brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Laundry appliance brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Whirlpool, 39.9%

## Which brand is most popular in search among laundry appliance brands worldwide?

- In August 2026, Whirlpool was the most searched among laundry appliance brands worldwide, with an estimated 1.1M branded searches and 39.9% estimated Share of Search within this set.
- LG is in 2nd place, 20.9 percentage points behind at 19% Share of Search.
- Across the 11 months ending August 2026, Whirlpool’s estimated Share of Search among laundry appliance brands worldwide decreased from 42.2% to 39.9%.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among laundry appliance brands worldwide increased from 17.1% to 19%.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among laundry appliance brands worldwide decreased from 19.2% to 17.8%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among laundry appliance brands worldwide increased from 14.8% to 15.6%.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among laundry appliance brands worldwide increased from 6.8% to 7.6%.
- Across the 11 months ending August 2026, Whirlpool’s estimated Share of Search among laundry appliance brands worldwide peaked at 44.6% in July 2026 and was lowest at 38.4% in March 2026.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among laundry appliance brands worldwide peaked at 21.9% in March 2026 and was lowest at 15.1% in April 2026.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among laundry appliance brands worldwide peaked at 23.8% in December 2025 and was lowest at 17.8% in August 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among laundry appliance brands worldwide peaked at 15.6% in August 2026 and was lowest at 12.3% in April 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among laundry appliance brands worldwide peaked at 7.6% in August 2026 and was lowest at 5.5% in February 2026.
- Across the 11 months ending August 2026, LG rose from 3rd to 2nd among laundry appliance brands worldwide.
- Across the 11 months ending August 2026, Haier fell from 2nd to 3rd among laundry appliance brands worldwide.

## Compare search popularity between leading brands

- [Whirlpool vs LG: compare search popularity](/demand/global-en/compare/lg-vs-whirlpool): 39.9% against 19% Share of Search.
- [Whirlpool vs Haier: compare search popularity](/demand/global-en/compare/haier-vs-whirlpool): 39.9% against 17.8% Share of Search.
- [Whirlpool vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-whirlpool): 39.9% against 15.6% Share of Search.
- [Whirlpool vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-whirlpool): 39.9% against 7.6% Share of Search.
- [LG vs Haier: compare search popularity](/demand/global-en/compare/haier-vs-lg): 19% against 17.8% Share of Search.
- [LG vs Samsung: compare search popularity](/demand/global-en/compare/lg-vs-samsung): 19% against 15.6% Share of Search.
- [LG vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-lg): 19% against 7.6% Share of Search.
- [Haier vs Samsung: compare search popularity](/demand/global-en/compare/haier-vs-samsung): 17.8% against 15.6% Share of Search.
- [Haier vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-haier): 17.8% against 7.6% Share of Search.
- [Samsung vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-samsung): 15.6% against 7.6% Share of Search.

## How did search popularity change for laundry appliance brands worldwide in August 2026?

- In August 2026, LG overtook Haier to rank 2nd among laundry appliance brands worldwide, at 19%.
- In August 2026, Samsung gained estimated Share of Search among laundry appliance brands worldwide, from 13.6% to 15.6%.
- In August 2026, Bosch gained estimated Share of Search among laundry appliance brands worldwide, from 6.1% to 7.6%.
- In August 2026, Whirlpool lost estimated Share of Search among laundry appliance brands worldwide, from 44.6% to 39.9%.
- In August 2026, Haier lost estimated Share of Search among laundry appliance brands worldwide, from 20.2% to 17.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Whirlpool | 39.9% | 1.1M | -13.1% | Whirlpool |
| 2 | LG | 19% | 513K | +19.0% | LG |
| 3 | Haier | 17.8% | 480K | -14.6% | Haier |
| 4 | Samsung | 15.6% | 422K | +12.0% | Samsung |
| 5 | Bosch | 7.6% | 206K | +21.2% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whirlpool | 1.3M | 42.2% | 1 |
| Oct 2025 | Haier | 587K | 19.2% | 2 |
| Oct 2025 | LG | 522K | 17.1% | 3 |
| Oct 2025 | Samsung | 452K | 14.8% | 4 |
| Oct 2025 | Bosch | 207K | 6.8% | 5 |
| Nov 2025 | Whirlpool | 1.3M | 43.8% | 1 |
| Nov 2025 | Haier | 561K | 19.6% | 2 |
| Nov 2025 | LG | 445K | 15.6% | 3 |
| Nov 2025 | Samsung | 431K | 15.1% | 4 |
| Nov 2025 | Bosch | 171K | 6% | 5 |
| Dec 2025 | Whirlpool | 1.1M | 39.9% | 1 |
| Dec 2025 | Haier | 661K | 23.8% | 2 |
| Dec 2025 | LG | 440K | 15.8% | 3 |
| Dec 2025 | Samsung | 397K | 14.3% | 4 |
| Dec 2025 | Bosch | 171K | 6.2% | 5 |
| Jan 2026 | Whirlpool | 1.3M | 43.5% | 1 |
| Jan 2026 | Haier | 587K | 19.8% | 2 |
| Jan 2026 | LG | 522K | 17.6% | 3 |
| Jan 2026 | Samsung | 397K | 13.4% | 4 |
| Jan 2026 | Bosch | 172K | 5.8% | 5 |
| Feb 2026 | Whirlpool | 1M | 40.9% | 1 |
| Feb 2026 | LG | 513K | 20.1% | 2 |
| Feb 2026 | Haier | 480K | 18.8% | 3 |
| Feb 2026 | Samsung | 377K | 14.7% | 4 |
| Feb 2026 | Bosch | 141K | 5.5% | 5 |
| Mar 2026 | Whirlpool | 1.1M | 38.4% | 1 |
| Mar 2026 | LG | 613K | 21.9% | 2 |
| Mar 2026 | Haier | 562K | 20.1% | 3 |
| Mar 2026 | Samsung | 377K | 13.5% | 4 |
| Mar 2026 | Bosch | 171K | 6.1% | 5 |
| Apr 2026 | Whirlpool | 1.2M | 43.4% | 1 |
| Apr 2026 | Haier | 662K | 23.2% | 2 |
| Apr 2026 | LG | 431K | 15.1% | 3 |
| Apr 2026 | Samsung | 352K | 12.3% | 4 |
| Apr 2026 | Bosch | 171K | 6% | 5 |
| May 2026 | Whirlpool | 1.2M | 42.7% | 1 |
| May 2026 | Haier | 663K | 23.5% | 2 |
| May 2026 | LG | 431K | 15.3% | 3 |
| May 2026 | Samsung | 352K | 12.5% | 4 |
| May 2026 | Bosch | 171K | 6% | 5 |
| Jun 2026 | Whirlpool | 1.2M | 42.8% | 1 |
| Jun 2026 | Haier | 662K | 23.5% | 2 |
| Jun 2026 | LG | 431K | 15.3% | 3 |
| Jun 2026 | Samsung | 352K | 12.5% | 4 |
| Jun 2026 | Bosch | 170K | 6% | 5 |
| Jul 2026 | Whirlpool | 1.2M | 44.6% | 1 |
| Jul 2026 | Haier | 562K | 20.2% | 2 |
| Jul 2026 | LG | 431K | 15.5% | 3 |
| Jul 2026 | Samsung | 377K | 13.6% | 4 |
| Jul 2026 | Bosch | 170K | 6.1% | 5 |
| Aug 2026 | Whirlpool | 1.1M | 39.9% | 1 |
| Aug 2026 | LG | 513K | 19% | 2 |
| Aug 2026 | Haier | 480K | 17.8% | 3 |
| Aug 2026 | Samsung | 422K | 15.6% | 4 |
| Aug 2026 | Bosch | 206K | 7.6% | 5 |
| Sep 2026 | Bosch | — | — | — |
| Sep 2026 | Haier | — | — | — |
| Sep 2026 | LG | — | — | — |
| Sep 2026 | Samsung | — | — | — |
| Sep 2026 | Whirlpool | — | — | — |

## What is being compared

- **Bosch**: Measured on the search terms “bosch washer”, “bosch washing machine” and “bosch-home com”, summed into one figure.
- **Haier**: Measured on the search terms “haier”, “haier com” and “haier washer”, summed into one figure.
- **LG**: Measured on the search terms “lg com”, “lg washer” and “lg washing machine”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Whirlpool**: Measured on the search terms “washing machine whirlpool”, “whirlpool”, “whirlpool com”, “whirlpool washer” and “whirlpool washing machine”, summed into one figure.

- [Bosch](/demand/global-en/brands/bosch)
- [Haier](/demand/global-en/brands/haier)
- [LG](/demand/global-en/brands/lg)
- [Samsung](/demand/global-en/brands/samsung)
- [Whirlpool](/demand/global-en/brands/whirlpool)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among laundry appliance brands worldwide?

In August 2026, Whirlpool was the most searched among laundry appliance brands worldwide, with an estimated 1.1M branded searches and 39.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Laundry appliance brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/laundry-appliance-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/laundry-appliance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.