---
title: "Lash serum brands: Which are searched most?"
description: "Compare the brands people buy eyelash growth serums from. Share of Search among RevitaLash, Babe Lash, Latisse, GrandeLASH, The Ordinary, Xlash, RapidLash, Vegamour, Neulash, Olaplex and Lashfood, the lash serum brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/lash-serum-brands"
publisher: "Brandwave"
---

# Lash serum brands: Which are searched most?

Compare the brands people buy eyelash growth serums from. Share of Search among RevitaLash, Babe Lash, Latisse, GrandeLASH, The Ordinary, Xlash, RapidLash, Vegamour, Neulash, Olaplex and Lashfood, the lash serum brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Lash serum brands
- **Market**: Global
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: RevitaLash, 25.1%

## Which brand is most popular in search among lash serum brands worldwide?

- In September 2026, RevitaLash was the most searched among lash serum brands worldwide, with an estimated 90.5K branded searches, 25.1% of all searches for the 11 we track.
- Babe Lash is in 2nd place, 4.6 percentage points behind at 20.5%.
- Across the 12 months ending September 2026, RevitaLash’s share of searches among lash serum brands worldwide increased from 22.2% to 25.1%.
- Across the 12 months ending September 2026, Babe Lash’s share of searches among lash serum brands worldwide decreased from 27% to 20.5%.
- Across the 12 months ending September 2026, Latisse’s share of searches among lash serum brands worldwide increased from 18.2% to 20.5%.
- Across the 12 months ending September 2026, GrandeLASH’s share of searches among lash serum brands worldwide decreased from 14.9% to 13.7%.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among lash serum brands worldwide increased from 8.1% to 9.2%.
- Across the 12 months ending September 2026, Xlash’s share of searches among lash serum brands worldwide increased from 6.7% to 7.5%.
- Across the 12 months ending September 2026, RevitaLash’s share of searches among lash serum brands worldwide peaked at 30.4% in April 2026 and was lowest at 22.2% in October 2025.
- Across the 12 months ending September 2026, Babe Lash’s share of searches among lash serum brands worldwide peaked at 29.3% in December 2025 and was lowest at 16.6% in May 2026.
- Across the 12 months ending September 2026, Latisse’s share of searches among lash serum brands worldwide peaked at 26.8% in June 2026 and was lowest at 15.1% in November 2025.
- Across the 12 months ending September 2026, GrandeLASH’s share of searches among lash serum brands worldwide peaked at 15.1% in November 2025 and was lowest at 12% in June 2026.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among lash serum brands worldwide peaked at 9.2% in September 2026 and was lowest at 6.3% in March 2026.
- Across the 12 months ending September 2026, Xlash’s share of searches among lash serum brands worldwide peaked at 10.1% in November 2025 and was lowest at 6% in July 2026.
- Across the 12 months ending September 2026, RevitaLash rose from 2nd to 1st among lash serum brands worldwide.
- Across the 12 months ending September 2026, Babe Lash fell from 1st to 2nd among lash serum brands worldwide.
- Across the 12 months ending September 2026, Olaplex rose from 11th to 10th among lash serum brands worldwide.
- Across the 12 months ending September 2026, Lashfood fell from 10th to 11th among lash serum brands worldwide.
- Across the 12 months ending September 2026, RapidLash, Vegamour and Neulash held steady: their share of searches among lash serum brands worldwide each moved less than 0.5 percentage points.

## Top lash serum brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, GrandeLASH appeared every time. The Ordinary was recommended most often, coming first in one out of three answers that gave a list. RevitaLash was second, and GrandeLASH was third. Babe Lash, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| The Ordinary | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| RevitaLash | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| GrandeLASH | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Vegamour | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Latisse | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Olaplex | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Babe Lash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Xlash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| RapidLash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Neulash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lashfood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about lash serum brands

- Asked ChatGPT "Which lash serum brand should I buy?": 1. The Ordinary, 2. GrandeLASH, 3. Latisse
- Asked ChatGPT "What are the best lash serum brands?": 1. The Ordinary, 2. Vegamour, 3. Olaplex, 4. RevitaLash, 5. Latisse, 6. GrandeLASH
- Asked ChatGPT "What's the best lash serum brand for sensitive eyes?": 1. GrandeLASH, 2. The Ordinary, 3. Olaplex
- Searched Google, AI Overview "lash serum": 1. The Ordinary, 2. GrandeLASH
- Searched Google, AI Overview "eyelash growth serum": 1. RevitaLash, 2. Latisse, 3. Vegamour, 4. GrandeLASH

Not named in any answer: Babe Lash, Xlash, RapidLash, Neulash and Lashfood.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [RevitaLash vs Babe Lash: compare search popularity](/demand/global-en/compare/babe-lash-vs-revitalash): 25.1% against 20.5% Share of Search.
- [RevitaLash vs Latisse: compare search popularity](/demand/global-en/compare/latisse-vs-revitalash): 25.1% against 20.5% Share of Search.
- [RevitaLash vs GrandeLASH: compare search popularity](/demand/global-en/compare/grandelash-vs-revitalash): 25.1% against 13.7% Share of Search.
- [RevitaLash vs The Ordinary: compare search popularity](/demand/global-en/compare/revitalash-vs-the-ordinary-skincare): 25.1% against 9.2% Share of Search.
- [Babe Lash vs Latisse: compare search popularity](/demand/global-en/compare/babe-lash-vs-latisse): 20.5% Share of Search each.
- [Babe Lash vs GrandeLASH: compare search popularity](/demand/global-en/compare/babe-lash-vs-grandelash): 20.5% against 13.7% Share of Search.
- [Babe Lash vs The Ordinary: compare search popularity](/demand/global-en/compare/babe-lash-vs-the-ordinary-skincare): 20.5% against 9.2% Share of Search.
- [Latisse vs GrandeLASH: compare search popularity](/demand/global-en/compare/grandelash-vs-latisse): 20.5% against 13.7% Share of Search.
- [Latisse vs The Ordinary: compare search popularity](/demand/global-en/compare/latisse-vs-the-ordinary-skincare): 20.5% against 9.2% Share of Search.
- [GrandeLASH vs The Ordinary: compare search popularity](/demand/global-en/compare/grandelash-vs-the-ordinary-skincare): 13.7% against 9.2% Share of Search.

## How did search popularity change for lash serum brands worldwide in September 2026?

- In September 2026, RevitaLash overtook Latisse to become the leader among lash serum brands worldwide, with 25.1% of the searches.
- In September 2026, Babe Lash overtook Latisse to rank 2nd among lash serum brands worldwide, with 20.5% of the searches.
- In September 2026, GrandeLASH gained share of searches among lash serum brands worldwide, from 12.9% to 13.7%.
- In September 2026, The Ordinary gained share of searches among lash serum brands worldwide, from 8.6% to 9.2%.
- In September 2026, Latisse lost share of searches among lash serum brands worldwide, from 23.5% to 20.5%.
- In September 2026, Xlash lost share of searches among lash serum brands worldwide, from 8.6% to 7.5%.
- In September 2026, Neulash rose from 10th to 9th among lash serum brands worldwide.
- In September 2026, Olaplex fell from 9th to 10th among lash serum brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | RevitaLash | 25.1% | 90.5K | 0.0% | RevitaLash |
| 2 | Babe Lash | 20.5% | 74K | 0.0% | Babe Lash |
| 3 | Latisse | 20.5% | 74K | -18.2% | Latisse |
| 4 | GrandeLASH | 13.7% | 49.5K | 0.0% | Grande Cosmetics |
| 5 | The Ordinary | 9.2% | 33.1K | 0.0% | The Ordinary |
| 6 | Xlash | 7.5% | 27.1K | -18.1% | Xlash |
| 7 | RapidLash | 1.8% | 6.6K | -18.5% | RapidLash |
| 8 | Vegamour | 0.67% | 2.4K | 0.0% | Vegamour |
| 9 | Neulash | 0.44% | 1.6K | 0.0% | Neulash |
| 10 | Olaplex | 0.44% | 1.6K | -15.8% | Olaplex |
| 11 | Lashfood | 0.11% | 390 | -18.8% | Lashfood |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Babe Lash | 110K | 27% | 1 |
| Oct 2025 | RevitaLash | 90.5K | 22.2% | 2 |
| Oct 2025 | Latisse | 74K | 18.2% | 3 |
| Oct 2025 | GrandeLASH | 60.5K | 14.9% | 4 |
| Oct 2025 | The Ordinary | 33.1K | 8.1% | 5 |
| Oct 2025 | Xlash | 27.1K | 6.7% | 6 |
| Oct 2025 | RapidLash | 6.6K | 1.6% | 7 |
| Oct 2025 | Vegamour | 2.4K | 0.59% | 8 |
| Oct 2025 | Neulash | 1.6K | 0.39% | 9 |
| Oct 2025 | Lashfood | 880 | 0.22% | 10 |
| Oct 2025 | Olaplex | 720 | 0.18% | 11 |
| Nov 2025 | Babe Lash | 135K | 27.6% | 1 |
| Nov 2025 | RevitaLash | 110K | 22.5% | 2 |
| Nov 2025 | GrandeLASH | 74K | 15.1% | 3 |
| Nov 2025 | Latisse | 74K | 15.1% | 4 |
| Nov 2025 | Xlash | 49.5K | 10.1% | 5 |
| Nov 2025 | The Ordinary | 33.1K | 6.8% | 6 |
| Nov 2025 | RapidLash | 6.6K | 1.4% | 7 |
| Nov 2025 | Vegamour | 2.9K | 0.59% | 8 |
| Nov 2025 | Neulash | 1.9K | 0.39% | 9 |
| Nov 2025 | Olaplex | 1K | 0.2% | 10 |
| Nov 2025 | Lashfood | 880 | 0.18% | 11 |
| Dec 2025 | Babe Lash | 135K | 29.3% | 1 |
| Dec 2025 | RevitaLash | 110K | 23.9% | 2 |
| Dec 2025 | Latisse | 74K | 16.1% | 3 |
| Dec 2025 | GrandeLASH | 60.5K | 13.1% | 4 |
| Dec 2025 | The Ordinary | 33.1K | 7.2% | 5 |
| Dec 2025 | Xlash | 33.1K | 7.2% | 6 |
| Dec 2025 | RapidLash | 6.6K | 1.4% | 7 |
| Dec 2025 | Vegamour | 3.6K | 0.78% | 8 |
| Dec 2025 | Neulash | 1.9K | 0.41% | 9 |
| Dec 2025 | Olaplex | 1.9K | 0.41% | 10 |
| Dec 2025 | Lashfood | 880 | 0.19% | 11 |
| Jan 2026 | RevitaLash | 110K | 25.3% | 1 |
| Jan 2026 | Babe Lash | 90.5K | 20.8% | 2 |
| Jan 2026 | Latisse | 90.5K | 20.8% | 3 |
| Jan 2026 | GrandeLASH | 60.5K | 13.9% | 4 |
| Jan 2026 | The Ordinary | 33.1K | 7.6% | 5 |
| Jan 2026 | Xlash | 33.1K | 7.6% | 6 |
| Jan 2026 | RapidLash | 8.1K | 1.9% | 7 |
| Jan 2026 | Vegamour | 3.6K | 0.83% | 8 |
| Jan 2026 | Olaplex | 2.4K | 0.55% | 9 |
| Jan 2026 | Neulash | 1.9K | 0.44% | 10 |
| Jan 2026 | Lashfood | 1K | 0.23% | 11 |
| Feb 2026 | RevitaLash | 110K | 28.1% | 1 |
| Feb 2026 | Latisse | 90.5K | 23.1% | 2 |
| Feb 2026 | Babe Lash | 74K | 18.9% | 3 |
| Feb 2026 | GrandeLASH | 49.5K | 12.7% | 4 |
| Feb 2026 | The Ordinary | 27.1K | 6.9% | 5 |
| Feb 2026 | Xlash | 27.1K | 6.9% | 6 |
| Feb 2026 | RapidLash | 6.6K | 1.7% | 7 |
| Feb 2026 | Vegamour | 2.9K | 0.74% | 8 |
| Feb 2026 | Neulash | 1.6K | 0.41% | 9 |
| Feb 2026 | Olaplex | 1K | 0.26% | 10 |
| Feb 2026 | Lashfood | 720 | 0.18% | 11 |
| Mar 2026 | RevitaLash | 110K | 25.8% | 1 |
| Mar 2026 | Babe Lash | 90.5K | 21.2% | 2 |
| Mar 2026 | Latisse | 90.5K | 21.2% | 3 |
| Mar 2026 | GrandeLASH | 60.5K | 14.2% | 4 |
| Mar 2026 | Xlash | 33.1K | 7.8% | 5 |
| Mar 2026 | The Ordinary | 27.1K | 6.3% | 6 |
| Mar 2026 | RapidLash | 8.1K | 1.9% | 7 |
| Mar 2026 | Vegamour | 2.9K | 0.68% | 8 |
| Mar 2026 | Neulash | 1.9K | 0.45% | 9 |
| Mar 2026 | Olaplex | 1.6K | 0.37% | 10 |
| Mar 2026 | Lashfood | 720 | 0.17% | 11 |
| Apr 2026 | RevitaLash | 110K | 30.4% | 1 |
| Apr 2026 | Latisse | 74K | 20.4% | 2 |
| Apr 2026 | Babe Lash | 60.5K | 16.7% | 3 |
| Apr 2026 | GrandeLASH | 49.5K | 13.7% | 4 |
| Apr 2026 | The Ordinary | 27.1K | 7.5% | 5 |
| Apr 2026 | Xlash | 27.1K | 7.5% | 6 |
| Apr 2026 | RapidLash | 6.6K | 1.8% | 7 |
| Apr 2026 | Vegamour | 3.6K | 0.99% | 8 |
| Apr 2026 | Neulash | 1.9K | 0.52% | 9 |
| Apr 2026 | Olaplex | 1.3K | 0.36% | 10 |
| Apr 2026 | Lashfood | 720 | 0.2% | 11 |
| May 2026 | Latisse | 90.5K | 24.8% | 1 |
| May 2026 | RevitaLash | 90.5K | 24.8% | 2 |
| May 2026 | Babe Lash | 60.5K | 16.6% | 3 |
| May 2026 | GrandeLASH | 49.5K | 13.6% | 4 |
| May 2026 | Xlash | 33.1K | 9.1% | 5 |
| May 2026 | The Ordinary | 27.1K | 7.4% | 6 |
| May 2026 | RapidLash | 6.6K | 1.8% | 7 |
| May 2026 | Vegamour | 2.9K | 0.8% | 8 |
| May 2026 | Neulash | 1.9K | 0.52% | 9 |
| May 2026 | Olaplex | 1.3K | 0.36% | 10 |
| May 2026 | Lashfood | 720 | 0.2% | 11 |
| Jun 2026 | Latisse | 90.5K | 26.8% | 1 |
| Jun 2026 | RevitaLash | 90.5K | 26.8% | 2 |
| Jun 2026 | Babe Lash | 60.5K | 17.9% | 3 |
| Jun 2026 | GrandeLASH | 40.5K | 12% | 4 |
| Jun 2026 | The Ordinary | 22.2K | 6.6% | 5 |
| Jun 2026 | Xlash | 22.2K | 6.6% | 6 |
| Jun 2026 | RapidLash | 5.4K | 1.6% | 7 |
| Jun 2026 | Vegamour | 2.4K | 0.71% | 8 |
| Jun 2026 | Neulash | 1.9K | 0.56% | 9 |
| Jun 2026 | Olaplex | 1K | 0.3% | 10 |
| Jun 2026 | Lashfood | 590 | 0.17% | 11 |
| Jul 2026 | Latisse | 90.5K | 24.6% | 1 |
| Jul 2026 | RevitaLash | 90.5K | 24.6% | 2 |
| Jul 2026 | Babe Lash | 74K | 20.1% | 3 |
| Jul 2026 | GrandeLASH | 49.5K | 13.5% | 4 |
| Jul 2026 | The Ordinary | 27.1K | 7.4% | 5 |
| Jul 2026 | Xlash | 22.2K | 6% | 6 |
| Jul 2026 | RapidLash | 6.6K | 1.8% | 7 |
| Jul 2026 | Vegamour | 2.9K | 0.79% | 8 |
| Jul 2026 | Neulash | 1.9K | 0.52% | 9 |
| Jul 2026 | Olaplex | 1.6K | 0.44% | 10 |
| Jul 2026 | Lashfood | 590 | 0.16% | 11 |
| Aug 2026 | Latisse | 90.5K | 23.5% | 1 |
| Aug 2026 | RevitaLash | 90.5K | 23.5% | 2 |
| Aug 2026 | Babe Lash | 74K | 19.2% | 3 |
| Aug 2026 | GrandeLASH | 49.5K | 12.9% | 4 |
| Aug 2026 | The Ordinary | 33.1K | 8.6% | 5 |
| Aug 2026 | Xlash | 33.1K | 8.6% | 6 |
| Aug 2026 | RapidLash | 8.1K | 2.1% | 7 |
| Aug 2026 | Vegamour | 2.4K | 0.62% | 8 |
| Aug 2026 | Olaplex | 1.9K | 0.49% | 9 |
| Aug 2026 | Neulash | 1.6K | 0.42% | 10 |
| Aug 2026 | Lashfood | 480 | 0.12% | 11 |
| Sep 2026 | RevitaLash | 90.5K | 25.1% | 1 |
| Sep 2026 | Babe Lash | 74K | 20.5% | 2 |
| Sep 2026 | Latisse | 74K | 20.5% | 3 |
| Sep 2026 | GrandeLASH | 49.5K | 13.7% | 4 |
| Sep 2026 | The Ordinary | 33.1K | 9.2% | 5 |
| Sep 2026 | Xlash | 27.1K | 7.5% | 6 |
| Sep 2026 | RapidLash | 6.6K | 1.8% | 7 |
| Sep 2026 | Vegamour | 2.4K | 0.67% | 8 |
| Sep 2026 | Neulash | 1.6K | 0.44% | 9 |
| Sep 2026 | Olaplex | 1.6K | 0.44% | 10 |
| Sep 2026 | Lashfood | 390 | 0.11% | 11 |

## What is being compared

- **Babe Lash**: Measured on the search term “babe lash”.
- **GrandeLASH**: Measured on the search term “grandelash”.
- **Lashfood**: Measured on the search term “lashfood”.
- **Latisse**: Measured on the search term “latisse”.
- **Neulash**: Measured on the search term “neulash”.
- **Olaplex**: Measured on the search term “olaplex lashbond”.
- **RapidLash**: Measured on the search term “rapidlash”.
- **RevitaLash**: Measured on the search term “revitalash”.
- **The Ordinary**: Measured on the search term “the ordinary lash serum”.
- **Vegamour**: Measured on the search term “vegamour lash serum”.
- **Xlash**: Measured on the search term “xlash”.

- [Babe Lash](/demand/global-en/brands/babe-lash)
- [GrandeLASH](/demand/global-en/brands/grandelash)
- [Lashfood](/demand/global-en/brands/lashfood)
- [Latisse](/demand/global-en/brands/latisse)
- [Neulash](/demand/global-en/brands/neulash)
- [Olaplex](/demand/global-en/brands/olaplex)
- [RapidLash](/demand/global-en/brands/rapidlash)
- [RevitaLash](/demand/global-en/brands/revitalash)
- [The Ordinary](/demand/global-en/brands/the-ordinary-skincare)
- [Vegamour](/demand/global-en/brands/vegamour)
- [Xlash](/demand/global-en/brands/xlash)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among lash serum brands worldwide?

In September 2026, RevitaLash was the most searched among lash serum brands worldwide, with an estimated 90.5K branded searches, 25.1% of all searches for the 11 we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Lash serum brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/lash-serum-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/lash-serum-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.