--- title: "Hisense vs Sony: Which is searched more?" description: "Is Hisense or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laser projector brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/laser-projector-brands/compare/hisense-vs-sony" publisher: "Brandwave" --- # Hisense vs Sony: Which is searched more? Is Hisense or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laser projector brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hisense and Sony - **Competitive set**: Laser projector brands - **Market**: Global - **Month measured**: Sep 2026 - **Hisense Share of Search**: 6.2% - **Sony Share of Search**: 6.5% ## Is Hisense or Sony more popular in search? - In September 2026, Hisense and Sony were level in searches among laser projector brands worldwide, with an estimated 11.7K versus 12.1K branded searches, at 6.2% and 6.5% of the total. - The lead changed hands once in the 12 months ending September 2026: Sony took it in September 2026. - Across the 12 months ending September 2026, Hisense’s share of searches among laser projector brands worldwide moved from 9.1% to 6.2%, and its estimated monthly branded searches moved from 18K to 11.7K. - Across the 12 months ending September 2026, Sony’s share of searches among laser projector brands worldwide moved from 6.1% to 6.5%, and its estimated monthly branded searches held steady at 12.1K. ## Top laser projector brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sony was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hisense was listed before Sony in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hisense | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Epson | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Sony | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Kvant | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | X-Laser | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | BenQ | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Laserworld | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | ADJ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chauvet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Showtec | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laser projector brands - Asked ChatGPT "Which laser projector brand should I buy?": 1. Epson, 2. Hisense, 3. Sony, 4. BenQ - Asked ChatGPT "What are the best laser projector brands?": 1. Sony, 2. Epson, 3. Hisense, 4. BenQ - Asked ChatGPT "What's the best laser projector brand for stage lighting?": 1. Kvant, 2. X-Laser, 3. Laserworld - Searched Google, AI Overview "best laser projector": 1. Hisense, 2. Epson - Searched Google, AI Overview "projector laser lights": named none of the brands we track Not named in any answer: ADJ, Chauvet and Showtec. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for laser projector brands worldwide in September 2026? - In September 2026, Hisense lost share of searches among laser projector brands worldwide, from 7.9% to 6.2%. - In September 2026, Sony lost share of searches among laser projector brands worldwide, from 7.1% to 6.5%. ## Month by month | Month | Hisense estimated searches | Hisense Share of Search | Hisense rank | Sony estimated searches | Sony Share of Search | Sony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18K | 9.1% | 4 | 12.1K | 6.1% | 5 | | Nov 2025 | 18K | 9.7% | 4 | 12.1K | 6.5% | 5 | | Dec 2025 | 17.5K | 9.9% | 4 | 12.1K | 6.9% | 5 | | Jan 2026 | 17.5K | 9.9% | 4 | 12.1K | 6.8% | 5 | | Feb 2026 | 12.5K | 7.7% | 4 | 9.9K | 6.1% | 5 | | Mar 2026 | 11K | 6.6% | 4 | 9.9K | 5.9% | 5 | | Apr 2026 | 13.5K | 8% | 4 | 9.9K | 5.9% | 5 | | May 2026 | 13.5K | 7.6% | 4 | 9.9K | 5.6% | 7 | | Jun 2026 | 14.3K | 8.7% | 4 | 12.1K | 7.4% | 5 | | Jul 2026 | 15.7K | 9.5% | 3 | 12.1K | 7.4% | 5 | | Aug 2026 | 13.5K | 7.9% | 4 | 12.1K | 7.1% | 5 | | Sep 2026 | 11.7K | 6.2% | 5 | 12.1K | 6.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hisense’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hisense**: Measured on the search terms “hisense laser tv” and “hisense projector”, summed into one figure. - **Sony**: Measured on the search term “sony projector”. - [Hisense profile](/demand/global-en/brands/hisense) - [Sony profile](/demand/global-en/brands/sony) - [All laser projector brands worldwide](/demand/global-en/categories/laser-projector-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hisense or Sony more popular in search? In September 2026, Hisense and Sony were level in searches among laser projector brands worldwide, with an estimated 11.7K versus 12.1K branded searches, at 6.2% and 6.5% of the total. ## Cite this page Brandwave. "Hisense vs Sony: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/laser-projector-brands/compare/hisense-vs-sony This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/laser-projector-brands/compare/hisense-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.