---
title: "Brother vs HP: Which is searched more?"
description: "Which is more popular in search, Brother or HP? Compare estimated monthly branded-search demand and Share of Search inside the Laser printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/laser-printer-brands/compare/brother-vs-hp"
publisher: "Brandwave"
---

# Brother vs HP: Which is searched more?

Which is more popular in search, Brother or HP? Compare estimated monthly branded-search demand and Share of Search inside the Laser printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brother and HP
- **Competitive set**: Laser printer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Brother Share of Search**: 14.6%
- **HP Share of Search**: 38.1%

## Which is more popular in search, Brother or HP?

- In September 2026, HP had more branded searches than Brother among laser printer brands worldwide. HP was estimated to have 1.3M branded searches compared to Brother’s 485K, and held a 38.1% Share of Search versus Brother’s 14.6%.
- HP was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among laser printer brands worldwide moved from 15% to 14.6%, and its estimated monthly branded searches moved from 521K to 485K.
- Across the 12 months ending September 2026, HP’s estimated Share of Search among laser printer brands worldwide moved from 38.6% to 38.1%, and its estimated monthly branded searches held steady at 1.3M.

## How did search popularity change for laser printer brands worldwide in September 2026?

- In September 2026, HP gained estimated Share of Search among laser printer brands worldwide, from 37.1% to 38.1%.

## Month by month

| Month | Brother estimated searches | Brother Share of Search | Brother rank | HP estimated searches | HP Share of Search | HP rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 521K | 15% | 3 | 1.3M | 38.6% | 1 |
| Nov 2025 | 510K | 14.8% | 3 | 1.3M | 38.4% | 1 |
| Dec 2025 | 656K | 18.4% | 3 | 1.3M | 37.3% | 1 |
| Jan 2026 | 591K | 15.9% | 3 | 1.3M | 35.9% | 1 |
| Feb 2026 | 483K | 15.3% | 3 | 1.2M | 36.5% | 1 |
| Mar 2026 | 516K | 15.2% | 3 | 1.3M | 39.2% | 1 |
| Apr 2026 | 460K | 14.9% | 3 | 1.1M | 37% | 1 |
| May 2026 | 483K | 15.8% | 3 | 1.1M | 35.7% | 1 |
| Jun 2026 | 444K | 14.7% | 3 | 1.1M | 36.1% | 1 |
| Jul 2026 | 505K | 15.2% | 3 | 1.3M | 38% | 1 |
| Aug 2026 | 505K | 14.8% | 3 | 1.3M | 37.1% | 1 |
| Sep 2026 | 485K | 14.6% | 3 | 1.3M | 38.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Brother’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brother**: Measured on the search terms “brother bobbin case”, “brother bobbin winder”, “brother craft cutting machine”, “brother embroidery machine”, “brother overlock machine”, “brother overlocker”, “brother printer”, “brother sewing machine”, “brother sowing machine” and “printer brother”, summed into one figure.
- **HP**: Measured on the search terms “hp envy printer”, “hp external monitor”, “hp laptop”, “hp portable monitor”, “hp printer” and “hp wireless keyboard”, summed into one figure.

- [Brother profile](/demand/global-en/brands/brother)
- [HP profile](/demand/global-en/brands/hp)
- [All laser printer brands worldwide](/demand/global-en/categories/laser-printer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brother or HP?

In September 2026, HP had more branded searches than Brother among laser printer brands worldwide. HP was estimated to have 1.3M branded searches compared to Brother’s 485K, and held a 38.1% Share of Search versus Brother’s 14.6%.

## Cite this page

Brandwave. "Brother vs HP: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/laser-printer-brands/compare/brother-vs-hp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/laser-printer-brands/compare/brother-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.