---
title: "Laser printer brands: Which are searched most?"
description: "Compare the laser printer brands people buy. Share of Search among Epson, Canon, Samsung, HP and Brother, the laser printer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/laser-printer-brands"
publisher: "Brandwave"
---

# Laser printer brands: Which are searched most?

Compare the laser printer brands people buy. Share of Search among Epson, Canon, Samsung, HP and Brother, the laser printer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Laser printer brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Epson, 42.4%

## Which brand is most popular in search among laser printer brands worldwide?

- In September 2026, Epson was the most searched among laser printer brands worldwide, with an estimated 871K branded searches and 42.4% estimated Share of Search within this set.
- Canon is in 2nd place, 25.1 percentage points behind at 17.3% Share of Search.
- Across the 12 months ending September 2026, Epson’s estimated Share of Search among laser printer brands worldwide increased from 39.8% to 42.4%.
- Across the 12 months ending September 2026, Canon’s estimated Share of Search among laser printer brands worldwide increased from 14.9% to 17.3%.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among laser printer brands worldwide decreased from 21.3% to 17.1%.
- Across the 12 months ending September 2026, HP’s estimated Share of Search among laser printer brands worldwide decreased from 15.5% to 12.7%.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among laser printer brands worldwide increased from 8.5% to 10.4%.
- Across the 12 months ending September 2026, Epson’s estimated Share of Search among laser printer brands worldwide peaked at 43.7% in January 2026 and was lowest at 39.8% in October 2025.
- Across the 12 months ending September 2026, Canon’s estimated Share of Search among laser printer brands worldwide peaked at 17.3% in September 2026 and was lowest at 14.8% in November 2025.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among laser printer brands worldwide peaked at 21.3% in October 2025 and was lowest at 17% in January 2026.
- Across the 12 months ending September 2026, HP’s estimated Share of Search among laser printer brands worldwide peaked at 16% in April 2026 and was lowest at 12.3% in August 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among laser printer brands worldwide peaked at 10.5% in July 2026 and was lowest at 8.4% in November 2025.
- Across the 12 months ending September 2026, Canon rose from 4th to 2nd among laser printer brands worldwide.
- Across the 12 months ending September 2026, Samsung fell from 2nd to 3rd among laser printer brands worldwide.
- Across the 12 months ending September 2026, HP fell from 3rd to 4th among laser printer brands worldwide.

## Compare search popularity between leading brands

- [Epson vs Canon: compare search popularity](/demand/global-en/compare/canon-vs-epson): 42.4% against 17.3% Share of Search.
- [Epson vs Samsung: compare search popularity](/demand/global-en/compare/epson-vs-samsung): 42.4% against 17.1% Share of Search.
- [Epson vs HP: compare search popularity](/demand/global-en/compare/epson-vs-hp): 42.4% against 12.7% Share of Search.
- [Epson vs Brother: compare search popularity](/demand/global-en/compare/brother-vs-epson): 42.4% against 10.4% Share of Search.
- [Canon vs Samsung: compare search popularity](/demand/global-en/compare/canon-vs-samsung): 17.3% against 17.1% Share of Search.
- [Canon vs HP: compare search popularity](/demand/global-en/compare/canon-vs-hp): 17.3% against 12.7% Share of Search.
- [Canon vs Brother: compare search popularity](/demand/global-en/compare/brother-vs-canon): 17.3% against 10.4% Share of Search.
- [Samsung vs HP: compare search popularity](/demand/global-en/compare/hp-vs-samsung): 17.1% against 12.7% Share of Search.
- [Samsung vs Brother: compare search popularity](/demand/global-en/compare/brother-vs-samsung): 17.1% against 10.4% Share of Search.
- [HP vs Brother: compare search popularity](/demand/global-en/compare/brother-vs-hp): 12.7% against 10.4% Share of Search.

## How did search popularity change for laser printer brands worldwide in September 2026?

- In September 2026, Canon overtook Samsung to rank 2nd among laser printer brands worldwide, with 17.3% estimated Share of Search.
- In September 2026, Epson gained estimated Share of Search among laser printer brands worldwide, from 41% to 42.4%.
- In September 2026, Samsung lost estimated Share of Search among laser printer brands worldwide, from 19.9% to 17.1%.
- Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.
- Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Epson | 42.4% | 871K | 0.0% | Epson |
| 2 | Canon | 17.3% | 356K | 0.0% | Canon |
| 3 | Samsung | 17.1% | 352K | -16.6% | Samsung |
| 4 | HP | 12.7% | 261K | 0.0% | HP |
| 5 | Brother | 10.4% | 213K | 0.0% | Brother |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Epson | 841K | 39.8% | 1 |
| Oct 2025 | Samsung | 452K | 21.3% | 2 |
| Oct 2025 | HP | 328K | 15.5% | 3 |
| Oct 2025 | Canon | 315K | 14.9% | 4 |
| Oct 2025 | Brother | 180K | 8.5% | 5 |
| Nov 2025 | Epson | 871K | 41.4% | 1 |
| Nov 2025 | Samsung | 431K | 20.4% | 2 |
| Nov 2025 | HP | 316K | 15% | 3 |
| Nov 2025 | Canon | 311K | 14.8% | 4 |
| Nov 2025 | Brother | 177K | 8.4% | 5 |
| Dec 2025 | Epson | 871K | 41.9% | 1 |
| Dec 2025 | Samsung | 397K | 19.1% | 2 |
| Dec 2025 | HP | 323K | 15.5% | 3 |
| Dec 2025 | Canon | 311K | 15% | 4 |
| Dec 2025 | Brother | 177K | 8.5% | 5 |
| Jan 2026 | Epson | 1M | 43.7% | 1 |
| Jan 2026 | Samsung | 397K | 17% | 2 |
| Jan 2026 | Canon | 376K | 16.1% | 3 |
| Jan 2026 | HP | 328K | 14% | 4 |
| Jan 2026 | Brother | 216K | 9.2% | 5 |
| Feb 2026 | Epson | 835K | 41.4% | 1 |
| Feb 2026 | Samsung | 377K | 18.7% | 2 |
| Feb 2026 | HP | 319K | 15.8% | 3 |
| Feb 2026 | Canon | 308K | 15.3% | 4 |
| Feb 2026 | Brother | 177K | 8.8% | 5 |
| Mar 2026 | Epson | 860K | 42.1% | 1 |
| Mar 2026 | Samsung | 377K | 18.4% | 2 |
| Mar 2026 | HP | 323K | 15.8% | 3 |
| Mar 2026 | Canon | 308K | 15.1% | 4 |
| Mar 2026 | Brother | 175K | 8.6% | 5 |
| Apr 2026 | Epson | 841K | 42.5% | 1 |
| Apr 2026 | Samsung | 352K | 17.8% | 2 |
| Apr 2026 | HP | 316K | 16% | 3 |
| Apr 2026 | Canon | 294K | 14.9% | 4 |
| Apr 2026 | Brother | 177K | 8.9% | 5 |
| May 2026 | Epson | 835K | 43.6% | 1 |
| May 2026 | Samsung | 352K | 18.3% | 2 |
| May 2026 | Canon | 291K | 15.2% | 3 |
| May 2026 | HP | 261K | 13.6% | 4 |
| May 2026 | Brother | 177K | 9.2% | 5 |
| Jun 2026 | Epson | 835K | 43.6% | 1 |
| Jun 2026 | Samsung | 352K | 18.3% | 2 |
| Jun 2026 | Canon | 294K | 15.4% | 3 |
| Jun 2026 | HP | 258K | 13.5% | 4 |
| Jun 2026 | Brother | 177K | 9.2% | 5 |
| Jul 2026 | Epson | 841K | 41.5% | 1 |
| Jul 2026 | Samsung | 377K | 18.6% | 2 |
| Jul 2026 | Canon | 339K | 16.7% | 3 |
| Jul 2026 | HP | 258K | 12.7% | 4 |
| Jul 2026 | Brother | 213K | 10.5% | 5 |
| Aug 2026 | Epson | 871K | 41% | 1 |
| Aug 2026 | Samsung | 422K | 19.9% | 2 |
| Aug 2026 | Canon | 356K | 16.8% | 3 |
| Aug 2026 | HP | 261K | 12.3% | 4 |
| Aug 2026 | Brother | 213K | 10% | 5 |
| Sep 2026 | Epson | 871K | 42.4% | 1 |
| Sep 2026 | Canon | 356K | 17.3% | 2 |
| Sep 2026 | Samsung | 352K | 17.1% | 3 |
| Sep 2026 | HP | 261K | 12.7% | 4 |
| Sep 2026 | Brother | 213K | 10.4% | 5 |

## What is being compared

- **Brother**: Measured on the search terms “brother printer” and “printer brother”, summed into one figure.
- **Canon**: Measured on the search terms “canon pixma”, “canon printer”, “global canon” and “printer canon”, summed into one figure.
- **Epson**: Measured on the search terms “epson”, “epson ecotank” and “epson printer”, summed into one figure.
- **HP**: Measured on the search terms “hp envy printer” and “hp printer”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [Brother](/demand/global-en/brands/brother)
- [Canon](/demand/global-en/brands/canon)
- [Epson](/demand/global-en/brands/epson)
- [HP](/demand/global-en/brands/hp)
- [Samsung](/demand/global-en/brands/samsung)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among laser printer brands worldwide?

In September 2026, Epson was the most searched among laser printer brands worldwide, with an estimated 871K branded searches and 42.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Laser printer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/laser-printer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/laser-printer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.