--- title: "Thule vs tomtoc: Which is searched more?" description: "Is Thule or tomtoc more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop sleeve brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/laptop-sleeve-brands/compare/thule-vs-tomtoc" publisher: "Brandwave" --- # Thule vs tomtoc: Which is searched more? Is Thule or tomtoc more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop sleeve brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Thule and tomtoc - **Competitive set**: Laptop sleeve brands - **Market**: Global - **Month measured**: Sep 2026 - **Thule Share of Search**: 33.2% - **tomtoc Share of Search**: 8.8% ## Is Thule or tomtoc more popular in search? - In September 2026, Thule had more branded searches than tomtoc among laptop sleeve brands worldwide. Thule had about 301,000 branded searches, while tomtoc had 79,400. Thule made up 33.2% of all laptop sleeve brand searches we track, and tomtoc accounted for 8.8%. - Thule was ahead of tomtoc in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Thule’s share of searches among laptop sleeve brands worldwide moved from 34.6% to 33.2%, and its estimated monthly branded searches held steady at 301K. - Across the 12 months ending September 2026, tomtoc’s share of searches among laptop sleeve brands worldwide moved from 7.4% to 8.8%, and its estimated monthly branded searches moved from 64.1K to 79.4K. ## Top laptop sleeve brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, tomtoc appeared in all five answers. Thule was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. tomtoc was listed before Thule in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | tomtoc | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Incase | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bellroy | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Thule | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Native Union | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | MOSISO | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Herschel | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Case Logic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Inateck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop sleeve brands - Asked ChatGPT "Which laptop sleeve brand should I buy?": 1. tomtoc, 2. Bellroy, 3. Incase, 4. Native Union - Asked ChatGPT "What are the best laptop sleeve brands?": 1. tomtoc, 2. Incase, 3. Bellroy, 4. Native Union, 5. Herschel, 6. MOSISO - Asked ChatGPT "What's the best laptop sleeve brand for everyday carrying?": 1. tomtoc, 2. Incase, 3. Bellroy, 4. Thule - Searched Google, AI Overview "laptop sleeve brands": 1. tomtoc, 2. Incase, 3. Thule, 4. Bellroy, 5. MOSISO - Searched Google, AI Overview "best laptop sleeve": 1. tomtoc, 2. Thule Not named in any answer: Case Logic and Inateck. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for laptop sleeve brands worldwide in September 2026? - In September 2026, tomtoc gained share of searches among laptop sleeve brands worldwide, from 7.4% to 8.8%. - In September 2026, Thule lost share of searches among laptop sleeve brands worldwide, from 33.8% to 33.2%. ## Month by month | Month | Thule estimated searches | Thule Share of Search | Thule rank | tomtoc estimated searches | tomtoc Share of Search | tomtoc rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 34.6% | 1 | 64.1K | 7.4% | 5 | | Nov 2025 | 368K | 36.5% | 1 | 77.6K | 7.7% | 5 | | Dec 2025 | 368K | 37% | 1 | 64.9K | 6.5% | 5 | | Jan 2026 | 450K | 43.5% | 1 | 64.9K | 6.3% | 5 | | Feb 2026 | 301K | 37.4% | 1 | 64.9K | 8.1% | 5 | | Mar 2026 | 368K | 38.7% | 1 | 78.4K | 8.2% | 5 | | Apr 2026 | 368K | 40.3% | 1 | 64.1K | 7% | 5 | | May 2026 | 450K | 44.6% | 1 | 78.4K | 7.8% | 5 | | Jun 2026 | 368K | 39.8% | 1 | 83.9K | 9.1% | 5 | | Jul 2026 | 450K | 43.3% | 1 | 80.6K | 7.8% | 5 | | Aug 2026 | 368K | 33.8% | 1 | 80.6K | 7.4% | 5 | | Sep 2026 | 301K | 33.2% | 1 | 79.4K | 8.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Thule’s and tomtoc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Thule**: Measured on the search term “thule”. - **tomtoc**: Measured on the search terms “tom toc”, “tomtoc” and “tomtoc laptop sleeve”, summed into one figure. - [Thule profile](/demand/global-en/brands/thule) - [tomtoc profile](/demand/global-en/brands/tomtoc) - [All laptop sleeve brands worldwide](/demand/global-en/categories/laptop-sleeve-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Thule or tomtoc more popular in search? In September 2026, Thule had more branded searches than tomtoc among laptop sleeve brands worldwide. Thule had about 301,000 branded searches, while tomtoc had 79,400. Thule made up 33.2% of all laptop sleeve brand searches we track, and tomtoc accounted for 8.8%. ## Cite this page Brandwave. "Thule vs tomtoc: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/laptop-sleeve-brands/compare/thule-vs-tomtoc This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/laptop-sleeve-brands/compare/thule-vs-tomtoc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.