---
title: "Laptop sleeve brands: Which brands are most popular in search?"
description: "Compare the laptop sleeve brands people search for. Share of Search among Bellroy, tomtoc, Herschel, Case Logic, Inateck and MOSISO, the laptop sleeve brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/laptop-sleeve-brands"
publisher: "Brandwave"
---

# Laptop sleeve brands: Which brands are most popular in search?

Compare the laptop sleeve brands people search for. Share of Search among Bellroy, tomtoc, Herschel, Case Logic, Inateck and MOSISO, the laptop sleeve brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Laptop sleeve brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bellroy, 70.4%

## Which brand is most popular in search among laptop sleeve brands worldwide?

- In August 2026, Bellroy was the most searched among laptop sleeve brands worldwide, with an estimated 274K branded searches and 70.4% estimated Share of Search within this set.
- tomtoc is in 2nd place, 51.4 percentage points behind at 19% Share of Search.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among laptop sleeve brands worldwide decreased from 71.3% to 70.4%.
- Across the 11 months ending August 2026, tomtoc’s estimated Share of Search among laptop sleeve brands worldwide decreased from 19.6% to 19%.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among laptop sleeve brands worldwide increased from 8.8% to 10.4%.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among laptop sleeve brands worldwide peaked at 74% in December 2025 and was lowest at 67.5% in June 2026.
- Across the 11 months ending August 2026, tomtoc’s estimated Share of Search among laptop sleeve brands worldwide peaked at 22.7% in March 2026 and was lowest at 16.6% in December 2025.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among laptop sleeve brands worldwide peaked at 10.4% in August 2026 and was lowest at 7.2% in April 2026.
- Across the 11 months ending August 2026, Inateck rose from 6th to 5th among laptop sleeve brands worldwide.
- Across the 11 months ending August 2026, MOSISO fell from 5th to 6th among laptop sleeve brands worldwide.
- Across the 11 months ending August 2026, Case Logic held steady: its estimated Share of Search among laptop sleeve brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bellroy vs tomtoc: compare search popularity](/demand/global-en/compare/bellroy-vs-tomtoc): 70.4% against 19% Share of Search.
- [Bellroy vs Herschel: compare search popularity](/demand/global-en/compare/bellroy-vs-herschel): 70.4% against 10.4% Share of Search.
- [tomtoc vs Herschel: compare search popularity](/demand/global-en/compare/herschel-vs-tomtoc): 19% against 10.4% Share of Search.

## How did search popularity change for laptop sleeve brands worldwide in August 2026?

- In August 2026, Bellroy gained estimated Share of Search among laptop sleeve brands worldwide, from 68% to 70.4%.
- In August 2026, Herschel gained estimated Share of Search among laptop sleeve brands worldwide, from 9.8% to 10.4%.
- In August 2026, tomtoc lost estimated Share of Search among laptop sleeve brands worldwide, from 22% to 19%.
- Estimated monthly branded searches for Inateck worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.
- Estimated monthly branded searches for Case Logic worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
- Estimated monthly branded searches for MOSISO worldwide fell 84.6% over 11 measured months, from 260 to 40 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bellroy | 70.4% | 274K | +19.7% | Bellroy |
| 2 | tomtoc | 19% | 74K | 0.0% | tomtoc |
| 3 | Herschel | 10.4% | 40.5K | +22.4% | Herschel |
| 4 | Case Logic | 0.15% | 590 | 0.0% | Case Logic |
| 5 | Inateck | 0.02% | 90 | 0.0% | Inateck |
| 6 | MOSISO | 0.01% | 40 | 0.0% | MOSISO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bellroy | 220K | 71.3% | 1 |
| Oct 2025 | tomtoc | 60.5K | 19.6% | 2 |
| Oct 2025 | Herschel | 27.1K | 8.8% | 3 |
| Oct 2025 | Case Logic | 480 | 0.16% | 4 |
| Oct 2025 | MOSISO | 260 | 0.08% | 5 |
| Oct 2025 | Inateck | 50 | 0.02% | 6 |
| Nov 2025 | Bellroy | 270K | 71.4% | 1 |
| Nov 2025 | tomtoc | 74K | 19.6% | 2 |
| Nov 2025 | Herschel | 33.1K | 8.8% | 3 |
| Nov 2025 | Case Logic | 480 | 0.13% | 4 |
| Nov 2025 | MOSISO | 260 | 0.07% | 5 |
| Nov 2025 | Inateck | 50 | 0.01% | 6 |
| Dec 2025 | Bellroy | 269K | 74% | 1 |
| Dec 2025 | tomtoc | 60.5K | 16.6% | 2 |
| Dec 2025 | Herschel | 33.1K | 9.1% | 3 |
| Dec 2025 | Case Logic | 480 | 0.13% | 4 |
| Dec 2025 | MOSISO | 260 | 0.07% | 5 |
| Dec 2025 | Inateck | 70 | 0.02% | 6 |
| Jan 2026 | Bellroy | 220K | 71.3% | 1 |
| Jan 2026 | tomtoc | 60.5K | 19.6% | 2 |
| Jan 2026 | Herschel | 27.1K | 8.8% | 3 |
| Jan 2026 | Case Logic | 480 | 0.16% | 4 |
| Jan 2026 | MOSISO | 320 | 0.1% | 5 |
| Jan 2026 | Inateck | 50 | 0.02% | 6 |
| Feb 2026 | Bellroy | 184K | 68.8% | 1 |
| Feb 2026 | tomtoc | 60.5K | 22.6% | 2 |
| Feb 2026 | Herschel | 22.2K | 8.3% | 3 |
| Feb 2026 | Case Logic | 390 | 0.15% | 4 |
| Feb 2026 | MOSISO | 260 | 0.1% | 5 |
| Feb 2026 | Inateck | 50 | 0.02% | 6 |
| Mar 2026 | Bellroy | 224K | 68.8% | 1 |
| Mar 2026 | tomtoc | 74K | 22.7% | 2 |
| Mar 2026 | Herschel | 27.1K | 8.3% | 3 |
| Mar 2026 | Case Logic | 390 | 0.12% | 4 |
| Mar 2026 | MOSISO | 320 | 0.1% | 5 |
| Mar 2026 | Inateck | 50 | 0.02% | 6 |
| Apr 2026 | Bellroy | 224K | 72.9% | 1 |
| Apr 2026 | tomtoc | 60.5K | 19.7% | 2 |
| Apr 2026 | Herschel | 22.2K | 7.2% | 3 |
| Apr 2026 | Case Logic | 480 | 0.16% | 4 |
| Apr 2026 | Inateck | 90 | 0.03% | 5 |
| Apr 2026 | MOSISO | 30 | <0.01% | 6 |
| May 2026 | Bellroy | 224K | 68.8% | 1 |
| May 2026 | tomtoc | 74K | 22.7% | 2 |
| May 2026 | Herschel | 27.1K | 8.3% | 3 |
| May 2026 | Case Logic | 590 | 0.18% | 4 |
| May 2026 | Inateck | 90 | 0.03% | 5 |
| May 2026 | MOSISO | 30 | <0.01% | 6 |
| Jun 2026 | Bellroy | 224K | 67.5% | 1 |
| Jun 2026 | tomtoc | 74K | 22.3% | 2 |
| Jun 2026 | Herschel | 33.1K | 10% | 3 |
| Jun 2026 | Case Logic | 480 | 0.14% | 4 |
| Jun 2026 | Inateck | 90 | 0.03% | 5 |
| Jun 2026 | MOSISO | 40 | 0.01% | 6 |
| Jul 2026 | Bellroy | 229K | 68% | 1 |
| Jul 2026 | tomtoc | 74K | 22% | 2 |
| Jul 2026 | Herschel | 33.1K | 9.8% | 3 |
| Jul 2026 | Case Logic | 590 | 0.18% | 4 |
| Jul 2026 | Inateck | 90 | 0.03% | 5 |
| Jul 2026 | MOSISO | 40 | 0.01% | 6 |
| Aug 2026 | Bellroy | 274K | 70.4% | 1 |
| Aug 2026 | tomtoc | 74K | 19% | 2 |
| Aug 2026 | Herschel | 40.5K | 10.4% | 3 |
| Aug 2026 | Case Logic | 590 | 0.15% | 4 |
| Aug 2026 | Inateck | 90 | 0.02% | 5 |
| Aug 2026 | MOSISO | 40 | 0.01% | 6 |
| Sep 2026 | Bellroy | — | — | — |
| Sep 2026 | Case Logic | — | — | — |
| Sep 2026 | Herschel | — | — | — |
| Sep 2026 | Inateck | — | — | — |
| Sep 2026 | MOSISO | — | — | — |
| Sep 2026 | tomtoc | — | — | — |

## What is being compared

- **Bellroy**: Measured on the search terms “bellroy”, “bellroy backpack”, “bellroy com”, “bellroy travel backpack” and “travel backpack bellroy”, summed into one figure.
- **Case Logic**: Measured on the search term “case logic bag”.
- **Herschel**: Measured on the search term “herschel bag”.
- **Inateck**: Measured on the search term “inateck sleeve”.
- **MOSISO**: Measured on the search term “mosiso sleeve”.
- **tomtoc**: Measured on the search term “tom toc”.

- [Bellroy](/demand/global-en/brands/bellroy)
- [Case Logic](/demand/global-en/brands/case-logic)
- [Herschel](/demand/global-en/brands/herschel)
- [Inateck](/demand/global-en/brands/inateck)
- [MOSISO](/demand/global-en/brands/mosiso)
- [tomtoc](/demand/global-en/brands/tomtoc)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among laptop sleeve brands worldwide?

In August 2026, Bellroy was the most searched among laptop sleeve brands worldwide, with an estimated 274K branded searches and 70.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Laptop sleeve brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/laptop-sleeve-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/laptop-sleeve-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.