--- title: "Bellroy vs Herschel: Which is searched more?" description: "Is Bellroy or Herschel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/laptop-case-brands/compare/bellroy-vs-herschel" publisher: "Brandwave" --- # Bellroy vs Herschel: Which is searched more? Is Bellroy or Herschel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bellroy and Herschel - **Competitive set**: Laptop case brands - **Market**: Global - **Month measured**: Sep 2026 - **Bellroy Share of Search**: 10.4% - **Herschel Share of Search**: 7.7% ## Is Bellroy or Herschel more popular in search? - In September 2026, Bellroy had more branded searches than Herschel among laptop case brands worldwide. Bellroy had about 2,950 branded searches, while Herschel had 2,200. Bellroy made up 10.4% of all laptop case brand searches we track, and Herschel accounted for 7.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Herschel took it in January 2026, Bellroy took it in February 2026. - Across the 12 months ending September 2026, Bellroy’s share of searches among laptop case brands worldwide moved from 12.1% to 10.4%, and its estimated monthly branded searches moved from 2.9K to 3K. - Across the 12 months ending September 2026, Herschel’s share of searches among laptop case brands worldwide moved from 7.8% to 7.7%, and its estimated monthly branded searches moved from 1.9K to 2.2K. ## Top laptop case brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bellroy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Herschel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | tomtoc | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Thule | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Incase | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bellroy | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pelican | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MOSISO | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Case Logic | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Herschel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tumi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native Union | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Inateck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop case brands - Asked ChatGPT "Which laptop case brand should I buy?": 1. tomtoc, 2. Incase, 3. Bellroy, 4. MOSISO, 5. Thule - Asked ChatGPT "What are the best laptop case brands?": 1. tomtoc, 2. Bellroy, 3. Incase, 4. Thule, 5. Case Logic, 6. MOSISO - Asked ChatGPT "What's the best laptop case brand for protecting a laptop?": 1. tomtoc, 2. Thule, 3. Pelican - Searched Google, AI Overview "best laptop case": 1. tomtoc - Searched Google, AI Overview "protective laptop case": 1. Thule, 2. Pelican Not named in any answer: Herschel, Tumi, Native Union and Inateck. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for laptop case brands worldwide in September 2026? - In September 2026, Bellroy lost share of searches among laptop case brands worldwide, from 14.3% to 10.4%. - Herschel’s share of searches among laptop case brands worldwide has gained ground for 3 months in a row, from 4.1% to 7.7% in September 2026. ## Month by month | Month | Bellroy estimated searches | Bellroy Share of Search | Bellroy rank | Herschel estimated searches | Herschel Share of Search | Herschel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 12.1% | 4 | 1.9K | 7.8% | 7 | | Nov 2025 | 3K | 11.3% | 4 | 2.3K | 9% | 5 | | Dec 2025 | 5.1K | 15.2% | 2 | 2.8K | 8.2% | 5 | | Jan 2026 | 3K | 8.2% | 6 | 3.2K | 8.7% | 5 | | Feb 2026 | 2.4K | 6.6% | 5 | 1.5K | 4.1% | 8 | | Mar 2026 | 3.5K | 7.7% | 4 | 2.3K | 5% | 7 | | Apr 2026 | 3K | 7.6% | 5 | 1.8K | 4.7% | 8 | | May 2026 | 2.9K | 9% | 5 | 1.5K | 4.6% | 9 | | Jun 2026 | 2.9K | 8.3% | 5 | 1.4K | 4.1% | 8 | | Jul 2026 | 4.9K | 15.5% | 2 | 1.7K | 5.3% | 8 | | Aug 2026 | 4.9K | 14.3% | 3 | 2.5K | 7.4% | 6 | | Sep 2026 | 3K | 10.4% | 4 | 2.2K | 7.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bellroy’s and Herschel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bellroy**: Measured on the search terms “bellroy laptop case”, “bellroy laptop sleeve”, “bellroy macbook case” and “bellroy macbook sleeve”, summed into one figure. - **Herschel**: Measured on the search terms “herschel laptop case”, “herschel laptop sleeve”, “herschel macbook case” and “herschel macbook sleeve”, summed into one figure. - [Bellroy profile](/demand/global-en/brands/bellroy) - [Herschel profile](/demand/global-en/brands/herschel) - [All laptop case brands worldwide](/demand/global-en/categories/laptop-case-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bellroy or Herschel more popular in search? In September 2026, Bellroy had more branded searches than Herschel among laptop case brands worldwide. Bellroy had about 2,950 branded searches, while Herschel had 2,200. Bellroy made up 10.4% of all laptop case brand searches we track, and Herschel accounted for 7.7%. ## Cite this page Brandwave. "Bellroy vs Herschel: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/laptop-case-brands/compare/bellroy-vs-herschel This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/laptop-case-brands/compare/bellroy-vs-herschel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.