---
title: "Laptop brands: Which brands are most popular in search?"
description: "Compare the laptop brands people buy. Share of Search among Apple MacBook, Lenovo, ASUS, Dell and HP, the laptop brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/laptop-brands"
publisher: "Brandwave"
---

# Laptop brands: Which brands are most popular in search?

Compare the laptop brands people buy. Share of Search among Apple MacBook, Lenovo, ASUS, Dell and HP, the laptop brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Laptop brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Apple MacBook, 49.4%

## Which brand is most popular in search among laptop brands worldwide?

- In August 2026, Apple MacBook was the most searched among laptop brands worldwide, with an estimated 5.5M branded searches and 49.4% estimated Share of Search within this set.
- Lenovo is in 2nd place, 25 percentage points behind at 24.4% Share of Search.
- Across the 11 months ending August 2026, Apple MacBook’s estimated Share of Search among laptop brands worldwide increased from 43.9% to 49.4%.
- Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands worldwide decreased from 26.5% to 24.4%.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among laptop brands worldwide decreased from 19.2% to 17.5%.
- Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands worldwide decreased from 6.5% to 6%.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands worldwide decreased from 3.8% to 2.8%.
- Across the 11 months ending August 2026, Apple MacBook’s estimated Share of Search among laptop brands worldwide peaked at 54.7% in March 2026 and was lowest at 42.1% in November 2025.
- Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands worldwide peaked at 30.4% in November 2025 and was lowest at 22.1% in March 2026.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among laptop brands worldwide peaked at 20.3% in February 2026 and was lowest at 15.8% in March 2026.
- Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands worldwide peaked at 6.5% in January 2026 and was lowest at 4.4% in March 2026.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands worldwide peaked at 4% in April 2026 and was lowest at 2.8% in August 2026.

## Compare search popularity between leading brands

- [Apple MacBook vs Lenovo: compare search popularity](/demand/global-en/compare/apple-macbook-vs-lenovo): 49.4% against 24.4% Share of Search.
- [Apple MacBook vs ASUS: compare search popularity](/demand/global-en/compare/apple-macbook-vs-asus): 49.4% against 17.5% Share of Search.
- [Apple MacBook vs Dell: compare search popularity](/demand/global-en/compare/apple-macbook-vs-dell): 49.4% against 6% Share of Search.
- [Apple MacBook vs HP: compare search popularity](/demand/global-en/compare/apple-macbook-vs-hp): 49.4% against 2.8% Share of Search.
- [Lenovo vs ASUS: compare search popularity](/demand/global-en/compare/asus-vs-lenovo): 24.4% against 17.5% Share of Search.
- [Lenovo vs Dell: compare search popularity](/demand/global-en/compare/dell-vs-lenovo): 24.4% against 6% Share of Search.
- [Lenovo vs HP: compare search popularity](/demand/global-en/compare/hp-vs-lenovo): 24.4% against 2.8% Share of Search.
- [ASUS vs Dell: compare search popularity](/demand/global-en/compare/asus-vs-dell): 17.5% against 6% Share of Search.
- [ASUS vs HP: compare search popularity](/demand/global-en/compare/asus-vs-hp): 17.5% against 2.8% Share of Search.
- [Dell vs HP: compare search popularity](/demand/global-en/compare/dell-vs-hp): 6% against 2.8% Share of Search.

## How did search popularity change for laptop brands worldwide in August 2026?

- In August 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 46.4% to 49.4%.
- In August 2026, ASUS gained estimated Share of Search among laptop brands worldwide, from 16.7% to 17.5%.
- In August 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 28% to 24.4%.
- Estimated monthly branded searches for HP worldwide fell 20.1% over 11 measured months, from 396K to 316K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Apple MacBook | 49.4% | 5.5M | +22.2% | Apple MacBook |
| 2 | Lenovo | 24.4% | 2.7M | 0.0% | Lenovo |
| 3 | ASUS | 17.5% | 2M | +20.4% | ASUS |
| 4 | Dell | 6% | 673K | +22.4% | Dell |
| 5 | HP | 2.8% | 316K | +0.9% | HP |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Apple MacBook | 4.5M | 43.9% | 1 |
| Oct 2025 | Lenovo | 2.7M | 26.5% | 2 |
| Oct 2025 | ASUS | 2M | 19.2% | 3 |
| Oct 2025 | Dell | 673K | 6.5% | 4 |
| Oct 2025 | HP | 396K | 3.8% | 5 |
| Nov 2025 | Apple MacBook | 4.6M | 42.1% | 1 |
| Nov 2025 | Lenovo | 3.4M | 30.4% | 2 |
| Nov 2025 | ASUS | 2M | 18% | 3 |
| Nov 2025 | Dell | 673K | 6.1% | 4 |
| Nov 2025 | HP | 379K | 3.4% | 5 |
| Dec 2025 | Apple MacBook | 4.5M | 44.5% | 1 |
| Dec 2025 | Lenovo | 2.7M | 26.9% | 2 |
| Dec 2025 | ASUS | 2M | 19.5% | 3 |
| Dec 2025 | Dell | 550K | 5.4% | 4 |
| Dec 2025 | HP | 386K | 3.8% | 5 |
| Jan 2026 | Apple MacBook | 4.5M | 43.9% | 1 |
| Jan 2026 | Lenovo | 2.7M | 26.5% | 2 |
| Jan 2026 | ASUS | 2M | 19.2% | 3 |
| Jan 2026 | Dell | 673K | 6.5% | 4 |
| Jan 2026 | HP | 391K | 3.8% | 5 |
| Feb 2026 | Apple MacBook | 4.5M | 47% | 1 |
| Feb 2026 | Lenovo | 2.2M | 23.2% | 2 |
| Feb 2026 | ASUS | 2M | 20.3% | 3 |
| Feb 2026 | Dell | 550K | 5.7% | 4 |
| Feb 2026 | HP | 374K | 3.9% | 5 |
| Mar 2026 | Apple MacBook | 6.8M | 54.7% | 1 |
| Mar 2026 | Lenovo | 2.7M | 22.1% | 2 |
| Mar 2026 | ASUS | 2M | 15.8% | 3 |
| Mar 2026 | Dell | 550K | 4.4% | 4 |
| Mar 2026 | HP | 374K | 3% | 5 |
| Apr 2026 | Apple MacBook | 4.5M | 48.7% | 1 |
| Apr 2026 | Lenovo | 2.2M | 24% | 2 |
| Apr 2026 | ASUS | 1.6M | 17.5% | 3 |
| Apr 2026 | Dell | 550K | 5.9% | 4 |
| Apr 2026 | HP | 371K | 4% | 5 |
| May 2026 | Apple MacBook | 4.5M | 48.9% | 1 |
| May 2026 | Lenovo | 2.2M | 24.1% | 2 |
| May 2026 | ASUS | 1.6M | 17.6% | 3 |
| May 2026 | Dell | 550K | 5.9% | 4 |
| May 2026 | HP | 312K | 3.4% | 5 |
| Jun 2026 | Apple MacBook | 4.6M | 45.5% | 1 |
| Jun 2026 | Lenovo | 2.7M | 26.8% | 2 |
| Jun 2026 | ASUS | 2M | 19.2% | 3 |
| Jun 2026 | Dell | 550K | 5.4% | 4 |
| Jun 2026 | HP | 313K | 3.1% | 5 |
| Jul 2026 | Apple MacBook | 4.5M | 46.4% | 1 |
| Jul 2026 | Lenovo | 2.7M | 28% | 2 |
| Jul 2026 | ASUS | 1.6M | 16.7% | 3 |
| Jul 2026 | Dell | 550K | 5.6% | 4 |
| Jul 2026 | HP | 313K | 3.2% | 5 |
| Aug 2026 | Apple MacBook | 5.5M | 49.4% | 1 |
| Aug 2026 | Lenovo | 2.7M | 24.4% | 2 |
| Aug 2026 | ASUS | 2M | 17.5% | 3 |
| Aug 2026 | Dell | 673K | 6% | 4 |
| Aug 2026 | HP | 316K | 2.8% | 5 |
| Sep 2026 | Apple MacBook | — | — | — |
| Sep 2026 | ASUS | — | — | — |
| Sep 2026 | Dell | — | — | — |
| Sep 2026 | HP | — | — | — |
| Sep 2026 | Lenovo | — | — | — |

## What is being compared

- **Apple MacBook**: Measured on the search terms “apple macbook” and “macbook”, summed into one figure.
- **ASUS**: Measured on the search terms “asus”, “asus com”, “asus router”, “asus wifi router”, “asus zenwifi” and “router asus”, summed into one figure.
- **Dell**: Measured on the search term “dell laptop”.
- **HP**: Measured on the search terms “hp com”, “hp envy printer”, “hp printer” and “printer hp”, summed into one figure.
- **Lenovo**: Measured on the search term “lenovo”.

- [Apple MacBook](/demand/global-en/brands/apple-macbook)
- [ASUS](/demand/global-en/brands/asus)
- [Dell](/demand/global-en/brands/dell)
- [HP](/demand/global-en/brands/hp)
- [Lenovo](/demand/global-en/brands/lenovo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among laptop brands worldwide?

In August 2026, Apple MacBook was the most searched among laptop brands worldwide, with an estimated 5.5M branded searches and 49.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Laptop brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/laptop-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/laptop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.