--- title: "Samsonite vs Thule: Which is searched more?" description: "Is Samsonite or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/laptop-bags/compare/samsonite-vs-thule" publisher: "Brandwave" --- # Samsonite vs Thule: Which is searched more? Is Samsonite or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsonite and Thule - **Competitive set**: Laptop bag brands - **Market**: Global - **Month measured**: Sep 2026 - **Samsonite Share of Search**: 32.6% - **Thule Share of Search**: 6.4% ## Is Samsonite or Thule more popular in search? - In September 2026, Samsonite had more branded searches than Thule among laptop bag brands worldwide. Samsonite had about 14,800 branded searches, while Thule had 2,900. Samsonite made up 32.6% of all laptop bag brand searches we track, and Thule accounted for 6.4%. - Samsonite was ahead of Thule in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Samsonite’s share of searches among laptop bag brands worldwide held steady at 32.6%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Thule’s share of searches among laptop bag brands worldwide held steady at 6.4%, and its estimated monthly branded searches held steady at 2.9K. ## Top laptop bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsonite was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Thule did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsonite | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Bellroy | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Targus | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Tumi | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Dagne Dover | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Herschel | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Thule | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop bag brands - Asked ChatGPT "Which laptop bag should I buy?": named none of the brands we track - Asked ChatGPT "What are the best laptop bag brands?": 1. Bellroy, 2. Tumi, 3. Samsonite, 4. Herschel - Asked ChatGPT "What's the best laptop bag for work and travel?": named none of the brands we track - Searched Google, AI Overview "laptop bag": 1. Targus, 2. Dagne Dover - Searched Google, AI Overview "best laptop bag": 1. Samsonite, 2. Bellroy Not named in any answer: Thule. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How did search popularity change for laptop bag brands worldwide in September 2026? - In September 2026, Samsonite gained share of searches among laptop bag brands worldwide, from 32% to 32.6%. ## Month by month | Month | Samsonite estimated searches | Samsonite Share of Search | Samsonite rank | Thule estimated searches | Thule Share of Search | Thule rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 32.6% | 1 | 2.9K | 6.4% | 4 | | Nov 2025 | 14.8K | 32.3% | 1 | 2.9K | 6.3% | 4 | | Dec 2025 | 14.8K | 31.5% | 1 | 2.9K | 6.2% | 4 | | Jan 2026 | 18.1K | 27.6% | 2 | 3.6K | 5.5% | 4 | | Feb 2026 | 22.2K | 40.4% | 1 | 2.9K | 5.3% | 4 | | Mar 2026 | 18.1K | 39.5% | 1 | 2.9K | 6.3% | 4 | | Apr 2026 | 12.1K | 19.6% | 3 | 2.9K | 4.7% | 5 | | May 2026 | 14.8K | 23.5% | 2 | 2.9K | 4.6% | 5 | | Jun 2026 | 14.8K | 34.5% | 1 | 2.9K | 6.8% | 4 | | Jul 2026 | 14.8K | 32.5% | 1 | 2.9K | 6.4% | 4 | | Aug 2026 | 14.8K | 32% | 1 | 2.9K | 6.3% | 4 | | Sep 2026 | 14.8K | 32.6% | 1 | 2.9K | 6.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Samsonite’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsonite**: Measured on the search term “samsonite laptop bag”. - **Thule**: Measured on the search term “thule laptop bag”. - [Samsonite profile](/demand/global-en/brands/samsonite) - [Thule profile](/demand/global-en/brands/thule) - [All laptop bag brands worldwide](/demand/global-en/categories/laptop-bags): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Samsonite or Thule more popular in search? In September 2026, Samsonite had more branded searches than Thule among laptop bag brands worldwide. Samsonite had about 14,800 branded searches, while Thule had 2,900. Samsonite made up 32.6% of all laptop bag brand searches we track, and Thule accounted for 6.4%. ## Cite this page Brandwave. "Samsonite vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/laptop-bags/compare/samsonite-vs-thule This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/laptop-bags/compare/samsonite-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.