--- title: "Laptop backpack brands: Which are searched most?" description: "Compare the laptop backpack brands people buy. Share of Search among Samsonite, JanSport, Osprey and Ogio, the laptop backpack brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/laptop-backpack-brands" publisher: "Brandwave" --- # Laptop backpack brands: Which are searched most? Compare the laptop backpack brands people buy. Share of Search among Samsonite, JanSport, Osprey and Ogio, the laptop backpack brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Laptop backpack brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Samsonite, 56.2% ## Which brand is most popular in search among laptop backpack brands worldwide? - In September 2026, Samsonite was the most searched among laptop backpack brands worldwide, with an estimated 823K branded searches and 56.2% estimated Share of Search within this set. - JanSport is in 2nd place, 25.7 percentage points behind at 30.5% Share of Search. - Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among laptop backpack brands worldwide decreased from 64.9% to 56.2%. - Across the 12 months ending September 2026, JanSport’s estimated Share of Search among laptop backpack brands worldwide increased from 23.6% to 30.5%. - Across the 12 months ending September 2026, Osprey’s estimated Share of Search among laptop backpack brands worldwide increased from 8.9% to 11.4%. - Across the 12 months ending September 2026, Ogio’s estimated Share of Search among laptop backpack brands worldwide decreased from 2.6% to 1.9%. - Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among laptop backpack brands worldwide peaked at 70.9% in November 2025 and was lowest at 34.4% in August 2026. - Across the 12 months ending September 2026, JanSport’s estimated Share of Search among laptop backpack brands worldwide peaked at 57.5% in August 2026 and was lowest at 19.2% in November 2025. - Across the 12 months ending September 2026, Osprey’s estimated Share of Search among laptop backpack brands worldwide peaked at 11.7% in May 2026 and was lowest at 6.1% in July 2026. - Across the 12 months ending September 2026, Ogio’s estimated Share of Search among laptop backpack brands worldwide peaked at 2.6% in October 2025 and was lowest at 1.1% in August 2026. ## Compare search popularity between leading brands - [Samsonite vs JanSport: compare search popularity](/demand/global-en/compare/jansport-vs-samsonite): 56.2% against 30.5% Share of Search. - [Samsonite vs Osprey: compare search popularity](/demand/global-en/compare/osprey-vs-samsonite): 56.2% against 11.4% Share of Search. - [JanSport vs Osprey: compare search popularity](/demand/global-en/compare/jansport-vs-osprey): 30.5% against 11.4% Share of Search. ## How did search popularity change for laptop backpack brands worldwide in September 2026? - In September 2026, Samsonite overtook JanSport to become the leader among laptop backpack brands worldwide, with 56.2% estimated Share of Search. - In September 2026, Osprey gained estimated Share of Search among laptop backpack brands worldwide, from 7% to 11.4%. - In September 2026, Ogio gained estimated Share of Search among laptop backpack brands worldwide, from 1.1% to 1.9%. - In September 2026, JanSport lost estimated Share of Search among laptop backpack brands worldwide, from 57.5% to 30.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Samsonite | 56.2% | 823K | -17.7% | Samsonite | | 2 | JanSport | 30.5% | 447K | -73.3% | JanSport | | 3 | Osprey | 11.4% | 167K | -17.9% | Osprey | | 4 | Ogio | 1.9% | 27.1K | -18.1% | Ogio | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Samsonite | 823K | 64.9% | 1 | | Oct 2025 | JanSport | 300K | 23.6% | 2 | | Oct 2025 | Osprey | 112K | 8.9% | 3 | | Oct 2025 | Ogio | 33.1K | 2.6% | 4 | | Nov 2025 | Samsonite | 1.2M | 70.9% | 1 | | Nov 2025 | JanSport | 330K | 19.2% | 2 | | Nov 2025 | Osprey | 138K | 8% | 3 | | Nov 2025 | Ogio | 33.1K | 1.9% | 4 | | Dec 2025 | Samsonite | 1M | 66.6% | 1 | | Dec 2025 | JanSport | 330K | 22% | 2 | | Dec 2025 | Osprey | 137K | 9.2% | 3 | | Dec 2025 | Ogio | 33.1K | 2.2% | 4 | | Jan 2026 | Samsonite | 1M | 63.2% | 1 | | Jan 2026 | JanSport | 411K | 26% | 2 | | Jan 2026 | Osprey | 137K | 8.7% | 3 | | Jan 2026 | Ogio | 33.1K | 2.1% | 4 | | Feb 2026 | Samsonite | 823K | 59.9% | 1 | | Feb 2026 | JanSport | 381K | 27.7% | 2 | | Feb 2026 | Osprey | 137K | 10% | 3 | | Feb 2026 | Ogio | 33.1K | 2.4% | 4 | | Mar 2026 | Samsonite | 823K | 60.5% | 1 | | Mar 2026 | JanSport | 366K | 26.9% | 2 | | Mar 2026 | Osprey | 137K | 10.1% | 3 | | Mar 2026 | Ogio | 33.1K | 2.4% | 4 | | Apr 2026 | Samsonite | 823K | 62.2% | 1 | | Apr 2026 | JanSport | 330K | 24.9% | 2 | | Apr 2026 | Osprey | 137K | 10.4% | 3 | | Apr 2026 | Ogio | 33.1K | 2.5% | 4 | | May 2026 | Samsonite | 823K | 57.8% | 1 | | May 2026 | JanSport | 402K | 28.2% | 2 | | May 2026 | Osprey | 167K | 11.7% | 3 | | May 2026 | Ogio | 33.1K | 2.3% | 4 | | Jun 2026 | Samsonite | 823K | 50.3% | 1 | | Jun 2026 | JanSport | 614K | 37.5% | 2 | | Jun 2026 | Osprey | 167K | 10.2% | 3 | | Jun 2026 | Ogio | 33.1K | 2% | 4 | | Jul 2026 | JanSport | 1.6M | 56.4% | 1 | | Jul 2026 | Samsonite | 1M | 36.4% | 2 | | Jul 2026 | Osprey | 167K | 6.1% | 3 | | Jul 2026 | Ogio | 33.1K | 1.2% | 4 | | Aug 2026 | JanSport | 1.7M | 57.5% | 1 | | Aug 2026 | Samsonite | 1M | 34.4% | 2 | | Aug 2026 | Osprey | 204K | 7% | 3 | | Aug 2026 | Ogio | 33.1K | 1.1% | 4 | | Sep 2026 | Samsonite | 823K | 56.2% | 1 | | Sep 2026 | JanSport | 447K | 30.5% | 2 | | Sep 2026 | Osprey | 167K | 11.4% | 3 | | Sep 2026 | Ogio | 27.1K | 1.9% | 4 | ## What is being compared - **JanSport**: Measured on the search terms “jansport” and “jansport backpack”, summed into one figure. - **Ogio**: Measured on the search term “ogio”. - **Osprey**: Measured on the search terms “osprey backpack” and “osprey laptop backpack”, summed into one figure. - **Samsonite**: Measured on the search term “samsonite”. - [JanSport](/demand/global-en/brands/jansport) - [Ogio](/demand/global-en/brands/ogio) - [Osprey](/demand/global-en/brands/osprey) - [Samsonite](/demand/global-en/brands/samsonite) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among laptop backpack brands worldwide? In September 2026, Samsonite was the most searched among laptop backpack brands worldwide, with an estimated 823K branded searches and 56.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Laptop backpack brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/laptop-backpack-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/laptop-backpack-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.