---
title: "Language learning apps: Which brands are most popular in search?"
description: "Compare brands that offers an app for learning languages. Share of Search among Duolingo, Busuu, Babbel, Memrise and Mondly, the language learning apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/language-learning-apps"
publisher: "Brandwave"
---

# Language learning apps: Which brands are most popular in search?

Compare brands that offers an app for learning languages. Share of Search among Duolingo, Busuu, Babbel, Memrise and Mondly, the language learning apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Language learning apps
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Duolingo, 93.3%

## Which brand is most popular in search among language learning apps worldwide?

- In August 2026, Duolingo was the most searched among language learning apps worldwide, with an estimated 7.7M branded searches and 93.3% estimated Share of Search within this set.
- Busuu is in 2nd place, 90.6 percentage points behind at 2.8% Share of Search.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps worldwide increased from 92.1% to 93.3%.
- Across the 11 months ending August 2026, Memrise’s estimated Share of Search among language learning apps worldwide decreased from 2.1% to 1.2%.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps worldwide peaked at 93.3% in August 2026 and was lowest at 89.8% in January 2026.
- Across the 11 months ending August 2026, Babbel’s estimated Share of Search among language learning apps worldwide peaked at 3.9% in January 2026 and was lowest at 2.2% in August 2026.
- Across the 11 months ending August 2026, Memrise’s estimated Share of Search among language learning apps worldwide peaked at 3% in November 2025 and was lowest at 1.2% in August 2026.
- Across the 11 months ending August 2026, Busuu rose from 3rd to 2nd among language learning apps worldwide.
- Across the 11 months ending August 2026, Babbel fell from 2nd to 3rd among language learning apps worldwide.
- Across the 11 months ending August 2026, Mondly held steady: its estimated Share of Search among language learning apps worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Duolingo vs Busuu: compare search popularity](/demand/global-en/compare/busuu-vs-duolingo): 93.3% against 2.8% Share of Search.
- [Duolingo vs Babbel: compare search popularity](/demand/global-en/compare/babbel-vs-duolingo): 93.3% against 2.2% Share of Search.
- [Busuu vs Babbel: compare search popularity](/demand/global-en/compare/babbel-vs-busuu): 2.8% against 2.2% Share of Search.

## How did search popularity change for language learning apps worldwide in August 2026?

- In August 2026, Duolingo gained estimated Share of Search among language learning apps worldwide, from 92% to 93.3%.
- In August 2026, Babbel lost estimated Share of Search among language learning apps worldwide, from 2.8% to 2.2%.
- Estimated monthly branded searches for Memrise worldwide fell 53.8% over 11 measured months, from 213K to 98.6K in August 2026.
- Estimated monthly branded searches for Mondly worldwide fell 31.9% over 11 measured months, from 55.6K to 37.9K in August 2026.
- Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Duolingo | 93.3% | 7.7M | +22.2% | Duolingo |
| 2 | Busuu | 2.8% | 229K | +2.6% | Busuu |
| 3 | Babbel | 2.2% | 185K | -2.2% | Babbel |
| 4 | Memrise | 1.2% | 98.6K | +0.1% | Memrise |
| 5 | Mondly | 0.46% | 37.9K | -1.7% | Mondly |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Duolingo | 9.3M | 92.1% | 1 |
| Oct 2025 | Babbel | 273K | 2.7% | 2 |
| Oct 2025 | Busuu | 264K | 2.6% | 3 |
| Oct 2025 | Memrise | 213K | 2.1% | 4 |
| Oct 2025 | Mondly | 55.6K | 0.55% | 5 |
| Nov 2025 | Duolingo | 7.6M | 90% | 1 |
| Nov 2025 | Babbel | 272K | 3.2% | 2 |
| Nov 2025 | Busuu | 264K | 3.1% | 3 |
| Nov 2025 | Memrise | 256K | 3% | 4 |
| Nov 2025 | Mondly | 56.1K | 0.66% | 5 |
| Dec 2025 | Duolingo | 7.6M | 91.3% | 1 |
| Dec 2025 | Babbel | 274K | 3.3% | 2 |
| Dec 2025 | Busuu | 266K | 3.2% | 3 |
| Dec 2025 | Memrise | 145K | 1.7% | 4 |
| Dec 2025 | Mondly | 46.6K | 0.56% | 5 |
| Jan 2026 | Duolingo | 7.7M | 89.8% | 1 |
| Jan 2026 | Babbel | 337K | 3.9% | 2 |
| Jan 2026 | Busuu | 267K | 3.1% | 3 |
| Jan 2026 | Memrise | 213K | 2.5% | 4 |
| Jan 2026 | Mondly | 56.8K | 0.66% | 5 |
| Feb 2026 | Duolingo | 7.6M | 91.8% | 1 |
| Feb 2026 | Babbel | 273K | 3.3% | 2 |
| Feb 2026 | Busuu | 222K | 2.7% | 3 |
| Feb 2026 | Memrise | 145K | 1.7% | 4 |
| Feb 2026 | Mondly | 46.5K | 0.56% | 5 |
| Mar 2026 | Duolingo | 7.6M | 90.8% | 1 |
| Mar 2026 | Babbel | 272K | 3.2% | 2 |
| Mar 2026 | Busuu | 266K | 3.2% | 3 |
| Mar 2026 | Memrise | 177K | 2.1% | 4 |
| Mar 2026 | Mondly | 56.7K | 0.67% | 5 |
| Apr 2026 | Duolingo | 7.7M | 92.2% | 1 |
| Apr 2026 | Babbel | 228K | 2.7% | 2 |
| Apr 2026 | Busuu | 219K | 2.6% | 3 |
| Apr 2026 | Memrise | 145K | 1.7% | 4 |
| Apr 2026 | Mondly | 56.5K | 0.68% | 5 |
| May 2026 | Duolingo | 7.8M | 92.5% | 1 |
| May 2026 | Babbel | 226K | 2.7% | 2 |
| May 2026 | Busuu | 223K | 2.7% | 3 |
| May 2026 | Memrise | 120K | 1.4% | 4 |
| May 2026 | Mondly | 56.9K | 0.68% | 5 |
| Jun 2026 | Duolingo | 7.7M | 93.2% | 1 |
| Jun 2026 | Busuu | 223K | 2.7% | 2 |
| Jun 2026 | Babbel | 186K | 2.2% | 3 |
| Jun 2026 | Memrise | 118K | 1.4% | 4 |
| Jun 2026 | Mondly | 39K | 0.47% | 5 |
| Jul 2026 | Duolingo | 6.3M | 92% | 1 |
| Jul 2026 | Busuu | 223K | 3.2% | 2 |
| Jul 2026 | Babbel | 189K | 2.8% | 3 |
| Jul 2026 | Memrise | 98.5K | 1.4% | 4 |
| Jul 2026 | Mondly | 38.5K | 0.56% | 5 |
| Aug 2026 | Duolingo | 7.7M | 93.3% | 1 |
| Aug 2026 | Busuu | 229K | 2.8% | 2 |
| Aug 2026 | Babbel | 185K | 2.2% | 3 |
| Aug 2026 | Memrise | 98.6K | 1.2% | 4 |
| Aug 2026 | Mondly | 37.9K | 0.46% | 5 |
| Sep 2026 | Babbel | — | — | — |
| Sep 2026 | Busuu | — | — | — |
| Sep 2026 | Duolingo | — | — | — |
| Sep 2026 | Memrise | — | — | — |
| Sep 2026 | Mondly | — | — | — |

## What is being compared

- **Babbel**: Measured on the search terms “babbel”, “babbel app”, “babbel com”, “babbel language” and “babbel language learning”, summed into one figure.
- **Busuu**: Measured on the search terms “busuu”, “busuu app”, “busuu com”, “busuu language” and “busuu language learning”, summed into one figure.
- **Duolingo**: Measured on the search terms “duolingo”, “duolingo app”, “duolingo com”, “duolingo language” and “duolingo language learning”, summed into one figure.
- **Memrise**: Measured on the search terms “memrise”, “memrise app”, “memrise com”, “memrise language” and “memrise language learning”, summed into one figure.
- **Mondly**: Measured on the search terms “app mondly”, “mondly”, “mondly app”, “mondly com” and “mondly language”, summed into one figure.

- [Babbel](/demand/global-en/brands/babbel)
- [Busuu](/demand/global-en/brands/busuu)
- [Duolingo](/demand/global-en/brands/duolingo)
- [Memrise](/demand/global-en/brands/memrise)
- [Mondly](/demand/global-en/brands/mondly)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among language learning apps worldwide?

In August 2026, Duolingo was the most searched among language learning apps worldwide, with an estimated 7.7M branded searches and 93.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Language learning apps: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/language-learning-apps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/language-learning-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.