--- title: "Language exchange platforms: Which brands are most popular in search?" description: "Compare the platforms people practise languages with. Share of Search among HelloTalk, Busuu, ConversationExchange, Tandem and Speaky, the language exchange platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/language-exchange-platforms" publisher: "Brandwave" --- # Language exchange platforms: Which brands are most popular in search? Compare the platforms people practise languages with. Share of Search among HelloTalk, Busuu, ConversationExchange, Tandem and Speaky, the language exchange platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Language exchange platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: HelloTalk, 48.2% ## Which brand is most popular in search among language exchange platforms worldwide? - In August 2026, HelloTalk was the most searched among language exchange platforms worldwide, with an estimated 301K branded searches and 48.2% estimated Share of Search within this set. - Busuu is in 2nd place, 11.6 percentage points behind at 36.6% Share of Search. - Across the 11 months ending August 2026, HelloTalk’s estimated Share of Search among language exchange platforms worldwide increased from 40.7% to 48.2%. - Across the 11 months ending August 2026, Busuu’s estimated Share of Search among language exchange platforms worldwide decreased from 43.7% to 36.6%. - Across the 11 months ending August 2026, Tandem’s estimated Share of Search among language exchange platforms worldwide increased from 2% to 4.3%. - Across the 11 months ending August 2026, Speaky’s estimated Share of Search among language exchange platforms worldwide decreased from 5.5% to 2.9%. - Across the 11 months ending August 2026, HelloTalk’s estimated Share of Search among language exchange platforms worldwide peaked at 48.2% in August 2026 and was lowest at 40% in July 2026. - Across the 11 months ending August 2026, Busuu’s estimated Share of Search among language exchange platforms worldwide peaked at 43.8% in November 2025 and was lowest at 35% in June 2026. - Across the 11 months ending August 2026, ConversationExchange’s estimated Share of Search among language exchange platforms worldwide peaked at 8.2% in November 2025 and was lowest at 5.9% in March 2026. - Across the 11 months ending August 2026, Tandem’s estimated Share of Search among language exchange platforms worldwide peaked at 12% in July 2026 and was lowest at 1% in December 2025. - Across the 11 months ending August 2026, Speaky’s estimated Share of Search among language exchange platforms worldwide peaked at 5.5% in November 2025 and was lowest at 2.9% in August 2026. - Across the 11 months ending August 2026, HelloTalk rose from 2nd to 1st among language exchange platforms worldwide. - Across the 11 months ending August 2026, Busuu fell from 1st to 2nd among language exchange platforms worldwide. - Across the 11 months ending August 2026, Tandem rose from 5th to 4th among language exchange platforms worldwide. - Across the 11 months ending August 2026, Speaky fell from 4th to 5th among language exchange platforms worldwide. - Across the 11 months ending August 2026, ConversationExchange held steady: its estimated Share of Search among language exchange platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [HelloTalk vs Busuu: compare search popularity](/demand/global-en/compare/busuu-vs-hellotalk): 48.2% against 36.6% Share of Search. - [HelloTalk vs ConversationExchange: compare search popularity](/demand/global-en/compare/conversationexchange-vs-hellotalk): 48.2% against 7.9% Share of Search. - [HelloTalk vs Tandem: compare search popularity](/demand/global-en/compare/hellotalk-vs-tandem): 48.2% against 4.3% Share of Search. - [HelloTalk vs Speaky: compare search popularity](/demand/global-en/compare/hellotalk-vs-speaky): 48.2% against 2.9% Share of Search. - [Busuu vs ConversationExchange: compare search popularity](/demand/global-en/compare/busuu-vs-conversationexchange): 36.6% against 7.9% Share of Search. - [Busuu vs Tandem: compare search popularity](/demand/global-en/compare/busuu-vs-tandem): 36.6% against 4.3% Share of Search. - [Busuu vs Speaky: compare search popularity](/demand/global-en/compare/busuu-vs-speaky): 36.6% against 2.9% Share of Search. - [ConversationExchange vs Tandem: compare search popularity](/demand/global-en/compare/conversationexchange-vs-tandem): 7.9% against 4.3% Share of Search. - [ConversationExchange vs Speaky: compare search popularity](/demand/global-en/compare/conversationexchange-vs-speaky): 7.9% against 2.9% Share of Search. - [Tandem vs Speaky: compare search popularity](/demand/global-en/compare/speaky-vs-tandem): 4.3% against 2.9% Share of Search. ## How did search popularity change for language exchange platforms worldwide in August 2026? - In August 2026, HelloTalk gained estimated Share of Search among language exchange platforms worldwide, from 40% to 48.2%. - In August 2026, Tandem lost estimated Share of Search among language exchange platforms worldwide, from 12% to 4.3%. - In August 2026, Speaky lost estimated Share of Search among language exchange platforms worldwide, from 3.6% to 2.9%. - In August 2026, ConversationExchange rose from 4th to 3rd among language exchange platforms worldwide. - Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | HelloTalk | 48.2% | 301K | +22.4% | HelloTalk | | 2 | Busuu | 36.6% | 229K | +2.6% | Busuu | | 3 | ConversationExchange | 7.9% | 49.5K | 0.0% | ConversationExchange | | 4 | Tandem | 4.3% | 27.1K | -63.4% | Tandem | | 5 | Speaky | 2.9% | 18.1K | -18.5% | Speaky | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Busuu | 264K | 43.7% | 1 | | Oct 2025 | HelloTalk | 246K | 40.7% | 2 | | Oct 2025 | ConversationExchange | 49.5K | 8.2% | 3 | | Oct 2025 | Speaky | 33.1K | 5.5% | 4 | | Oct 2025 | Tandem | 12.1K | 2% | 5 | | Nov 2025 | Busuu | 264K | 43.8% | 1 | | Nov 2025 | HelloTalk | 246K | 40.8% | 2 | | Nov 2025 | ConversationExchange | 49.5K | 8.2% | 3 | | Nov 2025 | Speaky | 33.1K | 5.5% | 4 | | Nov 2025 | Tandem | 9.9K | 1.6% | 5 | | Dec 2025 | HelloTalk | 301K | 46.3% | 1 | | Dec 2025 | Busuu | 266K | 40.9% | 2 | | Dec 2025 | ConversationExchange | 49.5K | 7.6% | 3 | | Dec 2025 | Speaky | 27.1K | 4.2% | 4 | | Dec 2025 | Tandem | 6.6K | 1% | 5 | | Jan 2026 | HelloTalk | 301K | 45.6% | 1 | | Jan 2026 | Busuu | 267K | 40.4% | 2 | | Jan 2026 | ConversationExchange | 49.5K | 7.5% | 3 | | Jan 2026 | Speaky | 33.1K | 5% | 4 | | Jan 2026 | Tandem | 9.9K | 1.5% | 5 | | Feb 2026 | HelloTalk | 246K | 44.5% | 1 | | Feb 2026 | Busuu | 222K | 40.1% | 2 | | Feb 2026 | ConversationExchange | 40.5K | 7.3% | 3 | | Feb 2026 | Speaky | 22.2K | 4% | 4 | | Feb 2026 | Tandem | 22.2K | 4% | 5 | | Mar 2026 | HelloTalk | 301K | 44% | 1 | | Mar 2026 | Busuu | 266K | 38.9% | 2 | | Mar 2026 | Tandem | 49.5K | 7.2% | 3 | | Mar 2026 | ConversationExchange | 40.5K | 5.9% | 4 | | Mar 2026 | Speaky | 27.1K | 4% | 5 | | Apr 2026 | HelloTalk | 246K | 44.7% | 1 | | Apr 2026 | Busuu | 219K | 39.8% | 2 | | Apr 2026 | ConversationExchange | 40.5K | 7.4% | 3 | | Apr 2026 | Speaky | 27.1K | 4.9% | 4 | | Apr 2026 | Tandem | 18.1K | 3.3% | 5 | | May 2026 | HelloTalk | 246K | 44.4% | 1 | | May 2026 | Busuu | 223K | 40.2% | 2 | | May 2026 | ConversationExchange | 40.5K | 7.3% | 3 | | May 2026 | Speaky | 22.2K | 4% | 4 | | May 2026 | Tandem | 22.2K | 4% | 5 | | Jun 2026 | HelloTalk | 301K | 47.3% | 1 | | Jun 2026 | Busuu | 223K | 35% | 2 | | Jun 2026 | ConversationExchange | 49.5K | 7.8% | 3 | | Jun 2026 | Tandem | 40.5K | 6.4% | 4 | | Jun 2026 | Speaky | 22.2K | 3.5% | 5 | | Jul 2026 | HelloTalk | 246K | 40% | 1 | | Jul 2026 | Busuu | 223K | 36.3% | 2 | | Jul 2026 | Tandem | 74K | 12% | 3 | | Jul 2026 | ConversationExchange | 49.5K | 8.1% | 4 | | Jul 2026 | Speaky | 22.2K | 3.6% | 5 | | Aug 2026 | HelloTalk | 301K | 48.2% | 1 | | Aug 2026 | Busuu | 229K | 36.6% | 2 | | Aug 2026 | ConversationExchange | 49.5K | 7.9% | 3 | | Aug 2026 | Tandem | 27.1K | 4.3% | 4 | | Aug 2026 | Speaky | 18.1K | 2.9% | 5 | | Sep 2026 | Busuu | — | — | — | | Sep 2026 | ConversationExchange | — | — | — | | Sep 2026 | HelloTalk | — | — | — | | Sep 2026 | Speaky | — | — | — | | Sep 2026 | Tandem | — | — | — | ## What is being compared - **Busuu**: Measured on the search terms “busuu”, “busuu app”, “busuu com”, “busuu language” and “busuu language learning”, summed into one figure. - **ConversationExchange**: Measured on the search term “conversationexchange”. - **HelloTalk**: Measured on the search term “hellotalk”. - **Speaky**: Measured on the search term “speaky”. - **Tandem**: Measured on the search term “tandem language”. - [Busuu](/demand/global-en/brands/busuu) - [ConversationExchange](/demand/global-en/brands/conversationexchange) - [HelloTalk](/demand/global-en/brands/hellotalk) - [Speaky](/demand/global-en/brands/speaky) - [Tandem](/demand/global-en/brands/tandem) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among language exchange platforms worldwide? In August 2026, HelloTalk was the most searched among language exchange platforms worldwide, with an estimated 301K branded searches and 48.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Language exchange platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/language-exchange-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/language-exchange-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.