---
title: "Landing page builders: Which brands are most popular in search?"
description: "Tools for publishing campaign landing pages, lead capture, and conversion-focused web experiences. Share of Search among Carrd, ClickFunnels, Unbounce, Leadpages, Instapage and Landingi, the landing page builders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/landing-page-builders"
publisher: "Brandwave"
---

# Landing page builders: Which brands are most popular in search?

Tools for publishing campaign landing pages, lead capture, and conversion-focused web experiences. Share of Search among Carrd, ClickFunnels, Unbounce, Leadpages, Instapage and Landingi, the landing page builders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Landing page builders
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Carrd, 58.4%

## Which brand is most popular in search among landing page builders worldwide?

- In August 2026, Carrd was the most searched among landing page builders worldwide, with an estimated 76.9K branded searches and 58.4% estimated Share of Search within this set.
- ClickFunnels is in 2nd place, 41.1 percentage points behind at 17.3% Share of Search.
- Across the 11 months ending August 2026, Carrd’s estimated Share of Search among landing page builders worldwide increased from 39.4% to 58.4%.
- Across the 11 months ending August 2026, ClickFunnels’ estimated Share of Search among landing page builders worldwide decreased from 26% to 17.3%.
- Across the 11 months ending August 2026, Unbounce’s estimated Share of Search among landing page builders worldwide decreased from 14.7% to 11.7%.
- Across the 11 months ending August 2026, Leadpages’ estimated Share of Search among landing page builders worldwide decreased from 9.6% to 6.5%.
- Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders worldwide decreased from 5.2% to 3.4%.
- Across the 11 months ending August 2026, Landingi’s estimated Share of Search among landing page builders worldwide decreased from 5.2% to 2.7%.
- Across the 11 months ending August 2026, Carrd’s estimated Share of Search among landing page builders worldwide peaked at 58.7% in July 2026 and was lowest at 37.4% in November 2025.
- Across the 11 months ending August 2026, ClickFunnels’ estimated Share of Search among landing page builders worldwide peaked at 26% in October 2025 and was lowest at 16.1% in June 2026.
- Across the 11 months ending August 2026, Unbounce’s estimated Share of Search among landing page builders worldwide peaked at 16.9% in November 2025 and was lowest at 11.7% in August 2026.
- Across the 11 months ending August 2026, Leadpages’ estimated Share of Search among landing page builders worldwide peaked at 11.1% in November 2025 and was lowest at 6.3% in July 2026.
- Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders worldwide peaked at 5.2% in October 2025 and was lowest at 3.3% in July 2026.
- Across the 11 months ending August 2026, Landingi’s estimated Share of Search among landing page builders worldwide peaked at 5.2% in October 2025 and was lowest at 2.6% in June 2026.

## Compare search popularity between leading brands

- [Carrd vs ClickFunnels: compare search popularity](/demand/global-en/compare/carrd-vs-clickfunnels): 58.4% against 17.3% Share of Search.
- [Carrd vs Unbounce: compare search popularity](/demand/global-en/compare/carrd-vs-unbounce): 58.4% against 11.7% Share of Search.
- [Carrd vs Leadpages: compare search popularity](/demand/global-en/compare/carrd-vs-leadpages): 58.4% against 6.5% Share of Search.
- [Carrd vs Instapage: compare search popularity](/demand/global-en/compare/carrd-vs-instapage): 58.4% against 3.4% Share of Search.
- [ClickFunnels vs Unbounce: compare search popularity](/demand/global-en/compare/clickfunnels-vs-unbounce): 17.3% against 11.7% Share of Search.
- [ClickFunnels vs Leadpages: compare search popularity](/demand/global-en/compare/clickfunnels-vs-leadpages): 17.3% against 6.5% Share of Search.
- [ClickFunnels vs Instapage: compare search popularity](/demand/global-en/compare/clickfunnels-vs-instapage): 17.3% against 3.4% Share of Search.
- [Unbounce vs Leadpages: compare search popularity](/demand/global-en/compare/leadpages-vs-unbounce): 11.7% against 6.5% Share of Search.
- [Unbounce vs Instapage: compare search popularity](/demand/global-en/compare/instapage-vs-unbounce): 11.7% against 3.4% Share of Search.
- [Leadpages vs Instapage: compare search popularity](/demand/global-en/compare/instapage-vs-leadpages): 6.5% against 3.4% Share of Search.

## How did search popularity change for landing page builders worldwide in August 2026?

- In August 2026, ClickFunnels gained estimated Share of Search among landing page builders worldwide, from 16.6% to 17.3%.
- In August 2026, Unbounce lost estimated Share of Search among landing page builders worldwide, from 12.4% to 11.7%.
- Estimated monthly branded searches for Landingi worldwide fell 63.7% over 11 measured months, from 9.9K to 3.6K in August 2026.
- Estimated monthly branded searches for Instapage worldwide fell 55% over 11 measured months, from 10K to 4.5K in August 2026.
- Estimated monthly branded searches for Leadpages worldwide fell 53.8% over 11 measured months, from 18.5K to 8.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Carrd | 58.4% | 76.9K | -3.1% | Carrd |
| 2 | ClickFunnels | 17.3% | 22.8K | +1.2% | ClickFunnels |
| 3 | Unbounce | 11.7% | 15.4K | -7.8% | Unbounce |
| 4 | Leadpages | 6.5% | 8.5K | -0.1% | Leadpages |
| 5 | Instapage | 3.4% | 4.5K | +0.9% | Instapage |
| 6 | Landingi | 2.7% | 3.6K | 0.0% | Landingi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Carrd | 75.9K | 39.4% | 1 |
| Oct 2025 | ClickFunnels | 50K | 26% | 2 |
| Oct 2025 | Unbounce | 28.4K | 14.7% | 3 |
| Oct 2025 | Leadpages | 18.5K | 9.6% | 4 |
| Oct 2025 | Instapage | 10K | 5.2% | 5 |
| Oct 2025 | Landingi | 9.9K | 5.2% | 6 |
| Nov 2025 | Carrd | 62.1K | 37.4% | 1 |
| Nov 2025 | ClickFunnels | 41K | 24.7% | 2 |
| Nov 2025 | Unbounce | 28.1K | 16.9% | 3 |
| Nov 2025 | Leadpages | 18.4K | 11.1% | 4 |
| Nov 2025 | Instapage | 8.2K | 4.9% | 5 |
| Nov 2025 | Landingi | 8.2K | 4.9% | 6 |
| Dec 2025 | Carrd | 76.4K | 47.3% | 1 |
| Dec 2025 | ClickFunnels | 33.5K | 20.7% | 2 |
| Dec 2025 | Unbounce | 23.2K | 14.4% | 3 |
| Dec 2025 | Leadpages | 15.1K | 9.3% | 4 |
| Dec 2025 | Instapage | 6.7K | 4.1% | 5 |
| Dec 2025 | Landingi | 6.6K | 4.1% | 6 |
| Jan 2026 | Carrd | 94.1K | 51% | 1 |
| Jan 2026 | ClickFunnels | 33.6K | 18.2% | 2 |
| Jan 2026 | Unbounce | 23.5K | 12.7% | 3 |
| Jan 2026 | Leadpages | 18.5K | 10% | 4 |
| Jan 2026 | Instapage | 8.2K | 4.4% | 5 |
| Jan 2026 | Landingi | 6.6K | 3.6% | 6 |
| Feb 2026 | Carrd | 93.4K | 51.3% | 1 |
| Feb 2026 | ClickFunnels | 33.7K | 18.5% | 2 |
| Feb 2026 | Unbounce | 23.5K | 12.9% | 3 |
| Feb 2026 | Leadpages | 17.8K | 9.8% | 4 |
| Feb 2026 | Instapage | 7.1K | 3.9% | 5 |
| Feb 2026 | Landingi | 6.7K | 3.7% | 6 |
| Mar 2026 | Carrd | 78.4K | 47.5% | 1 |
| Mar 2026 | ClickFunnels | 33.8K | 20.5% | 2 |
| Mar 2026 | Unbounce | 23.5K | 14.2% | 3 |
| Mar 2026 | Leadpages | 16K | 9.7% | 4 |
| Mar 2026 | Instapage | 6.9K | 4.2% | 5 |
| Mar 2026 | Landingi | 6.6K | 4% | 6 |
| Apr 2026 | Carrd | 78.4K | 50.5% | 1 |
| Apr 2026 | ClickFunnels | 27.8K | 17.9% | 2 |
| Apr 2026 | Unbounce | 23.1K | 14.9% | 3 |
| Apr 2026 | Leadpages | 15.1K | 9.7% | 4 |
| Apr 2026 | Instapage | 5.5K | 3.5% | 5 |
| Apr 2026 | Landingi | 5.4K | 3.5% | 6 |
| May 2026 | Carrd | 80.6K | 53.7% | 1 |
| May 2026 | ClickFunnels | 27.7K | 18.4% | 2 |
| May 2026 | Unbounce | 19.4K | 12.9% | 3 |
| May 2026 | Leadpages | 12.6K | 8.4% | 4 |
| May 2026 | Instapage | 5.5K | 3.7% | 5 |
| May 2026 | Landingi | 4.4K | 2.9% | 6 |
| Jun 2026 | Carrd | 79.4K | 56.4% | 1 |
| Jun 2026 | ClickFunnels | 22.6K | 16.1% | 2 |
| Jun 2026 | Unbounce | 19.1K | 13.6% | 3 |
| Jun 2026 | Leadpages | 10.6K | 7.5% | 4 |
| Jun 2026 | Instapage | 5.4K | 3.9% | 5 |
| Jun 2026 | Landingi | 3.6K | 2.6% | 6 |
| Jul 2026 | Carrd | 79.4K | 58.7% | 1 |
| Jul 2026 | ClickFunnels | 22.5K | 16.6% | 2 |
| Jul 2026 | Unbounce | 16.7K | 12.4% | 3 |
| Jul 2026 | Leadpages | 8.6K | 6.3% | 4 |
| Jul 2026 | Instapage | 4.5K | 3.3% | 5 |
| Jul 2026 | Landingi | 3.6K | 2.7% | 6 |
| Aug 2026 | Carrd | 76.9K | 58.4% | 1 |
| Aug 2026 | ClickFunnels | 22.8K | 17.3% | 2 |
| Aug 2026 | Unbounce | 15.4K | 11.7% | 3 |
| Aug 2026 | Leadpages | 8.5K | 6.5% | 4 |
| Aug 2026 | Instapage | 4.5K | 3.4% | 5 |
| Aug 2026 | Landingi | 3.6K | 2.7% | 6 |
| Sep 2026 | Carrd | — | — | — |
| Sep 2026 | ClickFunnels | — | — | — |
| Sep 2026 | Instapage | — | — | — |
| Sep 2026 | Landingi | — | — | — |
| Sep 2026 | Leadpages | — | — | — |
| Sep 2026 | Unbounce | — | — | — |

## What is being compared

- **Carrd**: Measured on the search terms “carrd co” and “carrd website builder”, summed into one figure.
- **ClickFunnels**: Measured on the search terms “clickfunnels”, “clickfunnels funnel builder” and “clickfunnels landing page”, summed into one figure.
- **Instapage**: Measured on the search terms “instapage” and “instapage landing page”, summed into one figure.
- **Landingi**: Measured on the search terms “landingi” and “landingi landing page”, summed into one figure.
- **Leadpages**: Measured on the search terms “lead pages”, “leadpages” and “leadpages landing page”, summed into one figure.
- **Unbounce**: Measured on the search terms “unbounce” and “unbounce landing page”, summed into one figure.

- [Carrd](/demand/global-en/brands/carrd)
- [ClickFunnels](/demand/global-en/brands/clickfunnels)
- [Instapage](/demand/global-en/brands/instapage)
- [Landingi](/demand/global-en/brands/landingi)
- [Leadpages](/demand/global-en/brands/leadpages)
- [Unbounce](/demand/global-en/brands/unbounce)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among landing page builders worldwide?

In August 2026, Carrd was the most searched among landing page builders worldwide, with an estimated 76.9K branded searches and 58.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Landing page builders: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/landing-page-builders

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/landing-page-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.