--- title: "Laminator brands: Which brands are most popular in search?" description: "Compare the laminator brands people search for. Share of Search among Rexel, Swordfish, Scotch, GBC, Fellowes and AmazonBasics, the laminator brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/laminator-brands" publisher: "Brandwave" --- # Laminator brands: Which brands are most popular in search? Compare the laminator brands people search for. Share of Search among Rexel, Swordfish, Scotch, GBC, Fellowes and AmazonBasics, the laminator brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Laminator brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Rexel, 30.6% ## Which brand is most popular in search among laminator brands worldwide? - Rexel and Swordfish share the highest estimated Share of Search among laminator brands worldwide, at 30.6% in August 2026. - Across the 11 months ending August 2026, Rexel’s estimated Share of Search among laminator brands worldwide decreased from 39.9% to 30.6%. - Across the 11 months ending August 2026, Swordfish’s estimated Share of Search among laminator brands worldwide increased from 21.8% to 30.6%. - Across the 11 months ending August 2026, Scotch’s estimated Share of Search among laminator brands worldwide decreased from 21.8% to 20.4%. - Across the 11 months ending August 2026, GBC’s estimated Share of Search among laminator brands worldwide increased from 14.6% to 16.7%. - Across the 11 months ending August 2026, Rexel’s estimated Share of Search among laminator brands worldwide peaked at 41.6% in November 2025 and was lowest at 30.6% in August 2026. - Across the 11 months ending August 2026, Swordfish’s estimated Share of Search among laminator brands worldwide peaked at 30.6% in August 2026 and was lowest at 18.5% in December 2025. - Across the 11 months ending August 2026, Scotch’s estimated Share of Search among laminator brands worldwide peaked at 28.6% in January 2026 and was lowest at 18% in March 2026. - Across the 11 months ending August 2026, GBC’s estimated Share of Search among laminator brands worldwide peaked at 18.5% in December 2025 and was lowest at 13.2% in July 2026. - Across the 11 months ending August 2026, Swordfish rose from 3rd to 2nd among laminator brands worldwide. - Across the 11 months ending August 2026, Scotch fell from 2nd to 3rd among laminator brands worldwide. - Across the 11 months ending August 2026, Fellowes and AmazonBasics held steady: their estimated Share of Search among laminator brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Rexel vs Swordfish: compare search popularity](/demand/global-en/compare/rexel-vs-swordfish): 30.6% Share of Search each. - [Rexel vs Scotch: compare search popularity](/demand/global-en/compare/rexel-vs-scotch): 30.6% against 20.4% Share of Search. - [Rexel vs GBC: compare search popularity](/demand/global-en/compare/gbc-vs-rexel): 30.6% against 16.7% Share of Search. - [Swordfish vs Scotch: compare search popularity](/demand/global-en/compare/scotch-vs-swordfish): 30.6% against 20.4% Share of Search. - [Swordfish vs GBC: compare search popularity](/demand/global-en/compare/gbc-vs-swordfish): 30.6% against 16.7% Share of Search. - [Scotch vs GBC: compare search popularity](/demand/global-en/compare/gbc-vs-scotch): 20.4% against 16.7% Share of Search. ## How did search popularity change for laminator brands worldwide in August 2026? - In August 2026, GBC gained estimated Share of Search among laminator brands worldwide, from 13.2% to 16.7%. - In August 2026, Swordfish gained estimated Share of Search among laminator brands worldwide, from 29.5% to 30.6%. - In August 2026, Scotch gained estimated Share of Search among laminator brands worldwide, from 19.7% to 20.4%. - In August 2026, Rexel lost estimated Share of Search among laminator brands worldwide, from 36% to 30.6%. - Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Rexel | 30.6% | 368K | -18.2% | Rexel | | 2 | Swordfish | 30.6% | 368K | 0.0% | Swordfish | | 3 | Scotch | 20.4% | 246K | 0.0% | Scotch | | 4 | GBC | 16.7% | 201K | +21.8% | GBC | | 5 | Fellowes | 1.5% | 18.1K | 0.0% | Fellowes | | 6 | AmazonBasics | 0.2% | 2.4K | 0.0% | AmazonBasics | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rexel | 550K | 39.9% | 1 | | Oct 2025 | Scotch | 301K | 21.8% | 2 | | Oct 2025 | Swordfish | 301K | 21.8% | 3 | | Oct 2025 | GBC | 201K | 14.6% | 4 | | Oct 2025 | Fellowes | 22.2K | 1.6% | 5 | | Oct 2025 | AmazonBasics | 2.9K | 0.21% | 6 | | Nov 2025 | Rexel | 550K | 41.6% | 1 | | Nov 2025 | Scotch | 301K | 22.7% | 2 | | Nov 2025 | Swordfish | 246K | 18.6% | 3 | | Nov 2025 | GBC | 201K | 15.2% | 4 | | Nov 2025 | Fellowes | 22.2K | 1.7% | 5 | | Nov 2025 | AmazonBasics | 2.9K | 0.22% | 6 | | Dec 2025 | Rexel | 450K | 33.8% | 1 | | Dec 2025 | Scotch | 368K | 27.6% | 2 | | Dec 2025 | GBC | 246K | 18.5% | 3 | | Dec 2025 | Swordfish | 246K | 18.5% | 4 | | Dec 2025 | Fellowes | 18.1K | 1.4% | 5 | | Dec 2025 | AmazonBasics | 3.6K | 0.27% | 6 | | Jan 2026 | Rexel | 550K | 35% | 1 | | Jan 2026 | Scotch | 450K | 28.6% | 2 | | Jan 2026 | Swordfish | 301K | 19.1% | 3 | | Jan 2026 | GBC | 246K | 15.6% | 4 | | Jan 2026 | Fellowes | 22.2K | 1.4% | 5 | | Jan 2026 | AmazonBasics | 3.6K | 0.23% | 6 | | Feb 2026 | Rexel | 450K | 38.5% | 1 | | Feb 2026 | Scotch | 246K | 21.1% | 2 | | Feb 2026 | Swordfish | 246K | 21.1% | 3 | | Feb 2026 | GBC | 201K | 17.2% | 4 | | Feb 2026 | Fellowes | 22.2K | 1.9% | 5 | | Feb 2026 | AmazonBasics | 2.9K | 0.25% | 6 | | Mar 2026 | Rexel | 550K | 40.2% | 1 | | Mar 2026 | Swordfish | 301K | 22% | 2 | | Mar 2026 | GBC | 246K | 18% | 3 | | Mar 2026 | Scotch | 246K | 18% | 4 | | Mar 2026 | Fellowes | 22.2K | 1.6% | 5 | | Mar 2026 | AmazonBasics | 2.9K | 0.21% | 6 | | Apr 2026 | Rexel | 450K | 36.9% | 1 | | Apr 2026 | Swordfish | 301K | 24.7% | 2 | | Apr 2026 | Scotch | 246K | 20.2% | 3 | | Apr 2026 | GBC | 201K | 16.5% | 4 | | Apr 2026 | Fellowes | 18.1K | 1.5% | 5 | | Apr 2026 | AmazonBasics | 2.9K | 0.24% | 6 | | May 2026 | Rexel | 450K | 35% | 1 | | May 2026 | Swordfish | 368K | 28.6% | 2 | | May 2026 | Scotch | 246K | 19.1% | 3 | | May 2026 | GBC | 201K | 15.6% | 4 | | May 2026 | Fellowes | 18.1K | 1.4% | 5 | | May 2026 | AmazonBasics | 2.9K | 0.23% | 6 | | Jun 2026 | Rexel | 450K | 38.1% | 1 | | Jun 2026 | Swordfish | 301K | 25.5% | 2 | | Jun 2026 | Scotch | 246K | 20.8% | 3 | | Jun 2026 | GBC | 165K | 14% | 4 | | Jun 2026 | Fellowes | 18.1K | 1.5% | 5 | | Jun 2026 | AmazonBasics | 2.4K | 0.2% | 6 | | Jul 2026 | Rexel | 450K | 36% | 1 | | Jul 2026 | Swordfish | 368K | 29.5% | 2 | | Jul 2026 | Scotch | 246K | 19.7% | 3 | | Jul 2026 | GBC | 165K | 13.2% | 4 | | Jul 2026 | Fellowes | 18.1K | 1.4% | 5 | | Jul 2026 | AmazonBasics | 2.4K | 0.19% | 6 | | Aug 2026 | Rexel | 368K | 30.6% | 1 | | Aug 2026 | Swordfish | 368K | 30.6% | 2 | | Aug 2026 | Scotch | 246K | 20.4% | 3 | | Aug 2026 | GBC | 201K | 16.7% | 4 | | Aug 2026 | Fellowes | 18.1K | 1.5% | 5 | | Aug 2026 | AmazonBasics | 2.4K | 0.2% | 6 | | Sep 2026 | AmazonBasics | — | — | — | | Sep 2026 | Fellowes | — | — | — | | Sep 2026 | GBC | — | — | — | | Sep 2026 | Rexel | — | — | — | | Sep 2026 | Scotch | — | — | — | | Sep 2026 | Swordfish | — | — | — | ## What is being compared - **AmazonBasics**: Measured on the search term “amazonbasics”. - **Fellowes**: Measured on the search term “fellowes”. - **GBC**: Measured on the search term “gbc”. - **Rexel**: Measured on the search term “rexel”. - **Scotch**: Measured on the search term “scotch”. - **Swordfish**: Measured on the search term “swordfish”. - [AmazonBasics](/demand/global-en/brands/amazonbasics) - [Fellowes](/demand/global-en/brands/fellowes) - [GBC](/demand/global-en/brands/gbc) - [Rexel](/demand/global-en/brands/rexel) - [Scotch](/demand/global-en/brands/scotch) - [Swordfish](/demand/global-en/brands/swordfish) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among laminator brands worldwide? Rexel and Swordfish share the highest estimated Share of Search among laminator brands worldwide, at 30.6% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Laminator brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/laminator-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/laminator-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.