--- title: "Ladder brands: Which brands are most popular in search?" description: "Compare the ladder brands people buy. Share of Search among Louisville, Little Giant, Gorilla Ladders, Werner and Bailey, the ladder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ladder-brands" publisher: "Brandwave" --- # Ladder brands: Which brands are most popular in search? Compare the ladder brands people buy. Share of Search among Louisville, Little Giant, Gorilla Ladders, Werner and Bailey, the ladder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ladder brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Louisville, 74.2% ## Which brand is most popular in search among ladder brands worldwide? - In August 2026, Louisville was the most searched among ladder brands worldwide, with an estimated 368K branded searches and 74.2% estimated Share of Search within this set. - Little Giant is in 2nd place, 59.3 percentage points behind at 14.9% Share of Search. - Across the 11 months ending August 2026, Louisville’s estimated Share of Search among ladder brands worldwide increased from 73.7% to 74.2%. - Across the 11 months ending August 2026, Werner’s estimated Share of Search among ladder brands worldwide decreased from 5.4% to 4.5%. - Across the 11 months ending August 2026, Louisville’s estimated Share of Search among ladder brands worldwide peaked at 83.6% in November 2025 and was lowest at 70.5% in December 2025. - Across the 11 months ending August 2026, Little Giant’s estimated Share of Search among ladder brands worldwide peaked at 17.3% in December 2025 and was lowest at 9.2% in November 2025. - Across the 11 months ending August 2026, Gorilla Ladders’ estimated Share of Search among ladder brands worldwide peaked at 6.4% in December 2025 and was lowest at 3.9% in March 2026. - Across the 11 months ending August 2026, Werner’s estimated Share of Search among ladder brands worldwide peaked at 5.4% in February 2026 and was lowest at 2.8% in November 2025. - Across the 11 months ending August 2026, Little Giant, Gorilla Ladders and Bailey held steady: their estimated Share of Search among ladder brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Louisville vs Little Giant: compare search popularity](/demand/global-en/compare/little-giant-ladder-vs-louisville): 74.2% against 14.9% Share of Search. - [Louisville vs Gorilla Ladders: compare search popularity](/demand/global-en/compare/gorilla-ladders-vs-louisville): 74.2% against 5.5% Share of Search. - [Louisville vs Werner: compare search popularity](/demand/global-en/compare/louisville-vs-werner-ladder): 74.2% against 4.5% Share of Search. - [Little Giant vs Gorilla Ladders: compare search popularity](/demand/global-en/compare/gorilla-ladders-vs-little-giant-ladder): 14.9% against 5.5% Share of Search. - [Little Giant vs Werner: compare search popularity](/demand/global-en/compare/little-giant-ladder-vs-werner-ladder): 14.9% against 4.5% Share of Search. - [Gorilla Ladders vs Werner: compare search popularity](/demand/global-en/compare/gorilla-ladders-vs-werner-ladder): 5.5% against 4.5% Share of Search. ## How did search popularity change for ladder brands worldwide in August 2026? - In August 2026, Little Giant gained estimated Share of Search among ladder brands worldwide, from 12.7% to 14.9%. - In August 2026, Werner gained estimated Share of Search among ladder brands worldwide, from 3.8% to 4.5%. - In August 2026, Louisville lost estimated Share of Search among ladder brands worldwide, from 77.1% to 74.2%. - Estimated monthly branded searches for Bailey worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Louisville | 74.2% | 368K | 0.0% | Louisville | | 2 | Little Giant | 14.9% | 74K | +22.3% | Little Giant | | 3 | Gorilla Ladders | 5.5% | 27.1K | 0.0% | Gorilla Ladders | | 4 | Werner | 4.5% | 22.2K | +22.7% | Werner | | 5 | Bailey | 0.89% | 4.4K | +22.2% | Bailey | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Louisville | 368K | 73.7% | 1 | | Oct 2025 | Little Giant | 74K | 14.8% | 2 | | Oct 2025 | Gorilla Ladders | 27.1K | 5.4% | 3 | | Oct 2025 | Werner | 27.1K | 5.4% | 4 | | Oct 2025 | Bailey | 2.9K | 0.58% | 5 | | Nov 2025 | Louisville | 823K | 83.6% | 1 | | Nov 2025 | Little Giant | 90.5K | 9.2% | 2 | | Nov 2025 | Gorilla Ladders | 40.5K | 4.1% | 3 | | Nov 2025 | Werner | 27.1K | 2.8% | 4 | | Nov 2025 | Bailey | 2.9K | 0.29% | 5 | | Dec 2025 | Louisville | 301K | 70.5% | 1 | | Dec 2025 | Little Giant | 74K | 17.3% | 2 | | Dec 2025 | Gorilla Ladders | 27.1K | 6.4% | 3 | | Dec 2025 | Werner | 22.2K | 5.2% | 4 | | Dec 2025 | Bailey | 2.4K | 0.56% | 5 | | Jan 2026 | Louisville | 368K | 77.3% | 1 | | Jan 2026 | Little Giant | 60.5K | 12.7% | 2 | | Jan 2026 | Gorilla Ladders | 22.2K | 4.7% | 3 | | Jan 2026 | Werner | 22.2K | 4.7% | 4 | | Jan 2026 | Bailey | 2.9K | 0.61% | 5 | | Feb 2026 | Louisville | 301K | 73.6% | 1 | | Feb 2026 | Little Giant | 60.5K | 14.8% | 2 | | Feb 2026 | Gorilla Ladders | 22.2K | 5.4% | 3 | | Feb 2026 | Werner | 22.2K | 5.4% | 4 | | Feb 2026 | Bailey | 2.9K | 0.71% | 5 | | Mar 2026 | Louisville | 450K | 78.8% | 1 | | Mar 2026 | Little Giant | 74K | 13% | 2 | | Mar 2026 | Gorilla Ladders | 22.2K | 3.9% | 3 | | Mar 2026 | Werner | 22.2K | 3.9% | 4 | | Mar 2026 | Bailey | 2.9K | 0.51% | 5 | | Apr 2026 | Louisville | 368K | 74.5% | 1 | | Apr 2026 | Little Giant | 74K | 15% | 2 | | Apr 2026 | Gorilla Ladders | 27.1K | 5.5% | 3 | | Apr 2026 | Werner | 22.2K | 4.5% | 4 | | Apr 2026 | Bailey | 2.9K | 0.59% | 5 | | May 2026 | Louisville | 368K | 74.4% | 1 | | May 2026 | Little Giant | 74K | 15% | 2 | | May 2026 | Gorilla Ladders | 27.1K | 5.5% | 3 | | May 2026 | Werner | 22.2K | 4.5% | 4 | | May 2026 | Bailey | 3.6K | 0.73% | 5 | | Jun 2026 | Louisville | 368K | 74.4% | 1 | | Jun 2026 | Little Giant | 74K | 15% | 2 | | Jun 2026 | Gorilla Ladders | 27.1K | 5.5% | 3 | | Jun 2026 | Werner | 22.2K | 4.5% | 4 | | Jun 2026 | Bailey | 3.6K | 0.73% | 5 | | Jul 2026 | Louisville | 368K | 77.1% | 1 | | Jul 2026 | Little Giant | 60.5K | 12.7% | 2 | | Jul 2026 | Gorilla Ladders | 27.1K | 5.7% | 3 | | Jul 2026 | Werner | 18.1K | 3.8% | 4 | | Jul 2026 | Bailey | 3.6K | 0.75% | 5 | | Aug 2026 | Louisville | 368K | 74.2% | 1 | | Aug 2026 | Little Giant | 74K | 14.9% | 2 | | Aug 2026 | Gorilla Ladders | 27.1K | 5.5% | 3 | | Aug 2026 | Werner | 22.2K | 4.5% | 4 | | Aug 2026 | Bailey | 4.4K | 0.89% | 5 | | Sep 2026 | Bailey | — | — | — | | Sep 2026 | Gorilla Ladders | — | — | — | | Sep 2026 | Little Giant | — | — | — | | Sep 2026 | Louisville | — | — | — | | Sep 2026 | Werner | — | — | — | ## What is being compared - **Bailey**: Measured on the search term “bailey ladders”. - **Gorilla Ladders**: Measured on the search term “gorilla ladders”. - **Little Giant**: Measured on the search term “little giant ladder”. - **Louisville**: Measured on the search term “louisville”. - **Werner**: Measured on the search term “werner ladder”. - [Bailey](/demand/global-en/brands/bailey-ladders) - [Gorilla Ladders](/demand/global-en/brands/gorilla-ladders) - [Little Giant](/demand/global-en/brands/little-giant-ladder) - [Louisville](/demand/global-en/brands/louisville) - [Werner](/demand/global-en/brands/werner-ladder) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ladder brands worldwide? In August 2026, Louisville was the most searched among ladder brands worldwide, with an estimated 368K branded searches and 74.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Ladder brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ladder-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ladder-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.