--- title: "Label tape brands: Which are searched most?" description: "Compare the label tape brands people buy. Share of Search among Epson, DYMO and Brady, the label tape brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/label-tape-brands" publisher: "Brandwave" --- # Label tape brands: Which are searched most? Compare the label tape brands people buy. Share of Search among Epson, DYMO and Brady, the label tape brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Label tape brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Epson, 77.7% ## Which brand is most popular in search among label tape brands worldwide? - In September 2026, Epson was the most searched among label tape brands worldwide, with an estimated 673K branded searches and 77.7% estimated Share of Search within this set. - DYMO is in 2nd place, 56.2 percentage points behind at 21.5% Share of Search. - Across the 12 months ending September 2026, Epson’s estimated Share of Search among label tape brands worldwide peaked at 82.3% in June 2026 and was lowest at 77.7% in October 2025. - Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label tape brands worldwide peaked at 21.5% in September 2026 and was lowest at 16.9% in June 2026. - Across the 12 months ending September 2026, Epson, DYMO and Brady held steady: their estimated Share of Search among label tape brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Epson vs DYMO: compare search popularity](/demand/global-en/compare/dymo-vs-epson): 77.7% against 21.5% Share of Search. ## How did search popularity change for label tape brands worldwide in September 2026? - In September 2026, DYMO gained estimated Share of Search among label tape brands worldwide, from 20% to 21.5%. - In September 2026, Epson lost estimated Share of Search among label tape brands worldwide, from 79.2% to 77.7%. - Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Epson | 77.7% | 673K | 0.0% | Epson | | 2 | DYMO | 21.5% | 186K | +9.7% | DYMO | | 3 | Brady | 0.76% | 6.6K | 0.0% | Brady | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Epson | 673K | 77.7% | 1 | | Oct 2025 | DYMO | 185K | 21.4% | 2 | | Oct 2025 | Brady | 8.1K | 0.94% | 3 | | Nov 2025 | Epson | 673K | 78.5% | 1 | | Nov 2025 | DYMO | 178K | 20.7% | 2 | | Nov 2025 | Brady | 6.6K | 0.77% | 3 | | Dec 2025 | Epson | 673K | 79.1% | 1 | | Dec 2025 | DYMO | 173K | 20.3% | 2 | | Dec 2025 | Brady | 5.4K | 0.63% | 3 | | Jan 2026 | Epson | 823K | 80.6% | 1 | | Jan 2026 | DYMO | 191K | 18.7% | 2 | | Jan 2026 | Brady | 6.6K | 0.65% | 3 | | Feb 2026 | Epson | 673K | 79.9% | 1 | | Feb 2026 | DYMO | 161K | 19.1% | 2 | | Feb 2026 | Brady | 8.1K | 0.96% | 3 | | Mar 2026 | Epson | 673K | 79.9% | 1 | | Mar 2026 | DYMO | 161K | 19.1% | 2 | | Mar 2026 | Brady | 8.1K | 0.96% | 3 | | Apr 2026 | Epson | 673K | 81% | 1 | | Apr 2026 | DYMO | 152K | 18.2% | 2 | | Apr 2026 | Brady | 6.6K | 0.79% | 3 | | May 2026 | Epson | 673K | 81% | 1 | | May 2026 | DYMO | 152K | 18.2% | 2 | | May 2026 | Brady | 6.6K | 0.79% | 3 | | Jun 2026 | Epson | 673K | 82.3% | 1 | | Jun 2026 | DYMO | 138K | 16.9% | 2 | | Jun 2026 | Brady | 6.6K | 0.81% | 3 | | Jul 2026 | Epson | 673K | 81% | 1 | | Jul 2026 | DYMO | 152K | 18.2% | 2 | | Jul 2026 | Brady | 6.6K | 0.79% | 3 | | Aug 2026 | Epson | 673K | 79.2% | 1 | | Aug 2026 | DYMO | 170K | 20% | 2 | | Aug 2026 | Brady | 6.6K | 0.78% | 3 | | Sep 2026 | Epson | 673K | 77.7% | 1 | | Sep 2026 | DYMO | 186K | 21.5% | 2 | | Sep 2026 | Brady | 6.6K | 0.76% | 3 | ## What is being compared - **Brady**: Measured on the search term “brady labels”. - **DYMO**: Measured on the search terms “dymo”, “dymo label maker”, “dymo labelwriter450” and “dymo letratag”, summed into one figure. - **Epson**: Measured on the search term “epson”. - [Brady](/demand/global-en/brands/brady) - [DYMO](/demand/global-en/brands/dymo) - [Epson](/demand/global-en/brands/epson) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among label tape brands worldwide? In September 2026, Epson was the most searched among label tape brands worldwide, with an estimated 673K branded searches and 77.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Label tape brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/label-tape-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/label-tape-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.