---
title: "Label printing: Which brands are most popular in search?"
description: "Compare the label printing shoppers use. Share of Search among Brother, DYMO, Brady, Avery Dennison, Zebra and Printronix, the label printing Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/label-printing"
publisher: "Brandwave"
---

# Label printing: Which brands are most popular in search?

Compare the label printing shoppers use. Share of Search among Brother, DYMO, Brady, Avery Dennison, Zebra and Printronix, the label printing Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Label printing
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Brother, 72.8%

## Which brand is most popular in search among label printing worldwide?

- In August 2026, Brother was the most searched among label printing worldwide, with an estimated 220K branded searches and 72.8% estimated Share of Search within this set.
- DYMO is in 2nd place, 48.3 percentage points behind at 24.5% Share of Search.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among label printing worldwide increased from 65.6% to 72.8%.
- Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label printing worldwide decreased from 31.3% to 24.5%.
- Across the 11 months ending August 2026, Brady’s estimated Share of Search among label printing worldwide decreased from 2.8% to 2.2%.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among label printing worldwide peaked at 73% in June 2026 and was lowest at 65.6% in October 2025.
- Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label printing worldwide peaked at 31.8% in November 2025 and was lowest at 24% in June 2026.
- Across the 11 months ending August 2026, Brady’s estimated Share of Search among label printing worldwide peaked at 3.1% in March 2026 and was lowest at 2% in December 2025.
- Across the 11 months ending August 2026, Avery Dennison, Zebra and Printronix held steady: their estimated Share of Search among label printing worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Brother vs DYMO: compare search popularity](/demand/global-en/compare/brother-vs-dymo): 72.8% against 24.5% Share of Search.
- [Brother vs Brady: compare search popularity](/demand/global-en/compare/brady-vs-brother): 72.8% against 2.2% Share of Search.
- [DYMO vs Brady: compare search popularity](/demand/global-en/compare/brady-vs-dymo): 24.5% against 2.2% Share of Search.

## How did search popularity change for label printing worldwide in August 2026?

- Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026.
- Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.
- Estimated monthly branded searches for Brady worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
- Estimated monthly branded searches for DYMO worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brother | 72.8% | 220K | 0.0% | Brother |
| 2 | DYMO | 24.5% | 74K | 0.0% | DYMO |
| 3 | Brady | 2.2% | 6.6K | 0.0% | Brady |
| 4 | Avery Dennison | 0.24% | 720 | 0.0% | Avery Dennison |
| 5 | Zebra | 0.2% | 590 | +84.4% | Zebra |
| — | Printronix | — | — | — | Printronix |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Brother | 190K | 65.6% | 1 |
| Oct 2025 | DYMO | 90.5K | 31.3% | 2 |
| Oct 2025 | Brady | 8.1K | 2.8% | 3 |
| Oct 2025 | Avery Dennison | 720 | 0.25% | 4 |
| Oct 2025 | Zebra | 320 | 0.11% | 5 |
| Oct 2025 | Printronix | — | — | — |
| Nov 2025 | Brother | 187K | 65.6% | 1 |
| Nov 2025 | DYMO | 90.5K | 31.8% | 2 |
| Nov 2025 | Brady | 6.6K | 2.3% | 3 |
| Nov 2025 | Avery Dennison | 590 | 0.21% | 4 |
| Nov 2025 | Zebra | 320 | 0.11% | 5 |
| Nov 2025 | Printronix | — | — | — |
| Dec 2025 | Brother | 187K | 69.9% | 1 |
| Dec 2025 | DYMO | 74K | 27.7% | 2 |
| Dec 2025 | Brady | 5.4K | 2% | 3 |
| Dec 2025 | Avery Dennison | 880 | 0.33% | 4 |
| Dec 2025 | Zebra | 320 | 0.12% | 5 |
| Dec 2025 | Printronix | — | — | — |
| Jan 2026 | Brother | 228K | 69.9% | 1 |
| Jan 2026 | DYMO | 90.5K | 27.7% | 2 |
| Jan 2026 | Brady | 6.6K | 2% | 3 |
| Jan 2026 | Avery Dennison | 880 | 0.27% | 4 |
| Jan 2026 | Zebra | 390 | 0.12% | 5 |
| Jan 2026 | Printronix | — | — | — |
| Feb 2026 | Brother | 184K | 68.9% | 1 |
| Feb 2026 | DYMO | 74K | 27.7% | 2 |
| Feb 2026 | Brady | 8.1K | 3% | 3 |
| Feb 2026 | Avery Dennison | 590 | 0.22% | 4 |
| Feb 2026 | Zebra | 320 | 0.12% | 5 |
| Feb 2026 | Printronix | — | — | — |
| Mar 2026 | Brother | 182K | 68.6% | 1 |
| Mar 2026 | DYMO | 74K | 28% | 2 |
| Mar 2026 | Brady | 8.1K | 3.1% | 3 |
| Mar 2026 | Avery Dennison | 720 | 0.27% | 4 |
| Mar 2026 | Zebra | 320 | 0.12% | 5 |
| Mar 2026 | Printronix | — | — | — |
| Apr 2026 | Brother | 184K | 69.3% | 1 |
| Apr 2026 | DYMO | 74K | 27.9% | 2 |
| Apr 2026 | Brady | 6.6K | 2.5% | 3 |
| Apr 2026 | Avery Dennison | 590 | 0.22% | 4 |
| Apr 2026 | Zebra | 260 | 0.1% | 5 |
| Apr 2026 | Printronix | — | — | — |
| May 2026 | Brother | 184K | 69.3% | 1 |
| May 2026 | DYMO | 74K | 27.9% | 2 |
| May 2026 | Brady | 6.6K | 2.5% | 3 |
| May 2026 | Avery Dennison | 590 | 0.22% | 4 |
| May 2026 | Zebra | 320 | 0.12% | 5 |
| May 2026 | Printronix | — | — | — |
| Jun 2026 | Brother | 184K | 73% | 1 |
| Jun 2026 | DYMO | 60.5K | 24% | 2 |
| Jun 2026 | Brady | 6.6K | 2.6% | 3 |
| Jun 2026 | Avery Dennison | 590 | 0.23% | 4 |
| Jun 2026 | Zebra | 260 | 0.1% | 5 |
| Jun 2026 | Printronix | — | — | — |
| Jul 2026 | Brother | 220K | 72.9% | 1 |
| Jul 2026 | DYMO | 74K | 24.6% | 2 |
| Jul 2026 | Brady | 6.6K | 2.2% | 3 |
| Jul 2026 | Avery Dennison | 720 | 0.24% | 4 |
| Jul 2026 | Zebra | 320 | 0.11% | 5 |
| Jul 2026 | Printronix | — | — | — |
| Aug 2026 | Brother | 220K | 72.8% | 1 |
| Aug 2026 | DYMO | 74K | 24.5% | 2 |
| Aug 2026 | Brady | 6.6K | 2.2% | 3 |
| Aug 2026 | Avery Dennison | 720 | 0.24% | 4 |
| Aug 2026 | Zebra | 590 | 0.2% | 5 |
| Aug 2026 | Printronix | — | — | — |
| Sep 2026 | Avery Dennison | — | — | — |
| Sep 2026 | Brady | — | — | — |
| Sep 2026 | Brother | — | — | — |
| Sep 2026 | DYMO | — | — | — |
| Sep 2026 | Printronix | — | — | — |
| Sep 2026 | Zebra | — | — | — |

## What is being compared

- **Avery Dennison**: Measured on the search term “avery dennison labels”.
- **Brady**: Measured on the search term “brady labels”.
- **Brother**: Measured on the search terms “brother com”, “brother printer” and “printer brother”, summed into one figure.
- **DYMO**: Measured on the search term “dymo”.
- **Printronix**: Measured on the search term “printronix label”.
- **Zebra**: Measured on the search term “zebra highlighter”.

- [Avery Dennison](/demand/global-en/brands/avery-dennison)
- [Brady](/demand/global-en/brands/brady)
- [Brother](/demand/global-en/brands/brother)
- [DYMO](/demand/global-en/brands/dymo)
- [Printronix](/demand/global-en/brands/printronix)
- [Zebra](/demand/global-en/brands/zebra)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among label printing worldwide?

In August 2026, Brother was the most searched among label printing worldwide, with an estimated 220K branded searches and 72.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Label printing: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/label-printing

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/label-printing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.