---
title: "Label printer brands: Which are searched most?"
description: "Compare the label printer brands people choose between. Share of Search among Epson, Brother, DYMO, Rollo, Brady and Zebra, the label printer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/label-printer-brands"
publisher: "Brandwave"
---

# Label printer brands: Which are searched most?

Compare the label printer brands people choose between. Share of Search among Epson, Brother, DYMO, Rollo, Brady and Zebra, the label printer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Label printer brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Epson, 62.8%

## Which brand is most popular in search among label printer brands worldwide?

- In September 2026, Epson was the most searched among label printer brands worldwide, with an estimated 871K branded searches and 62.8% estimated Share of Search within this set.
- Brother is in 2nd place, 47.4 percentage points behind at 15.4% Share of Search.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among label printer brands worldwide increased from 13.3% to 15.4%.
- Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label printer brands worldwide decreased from 10% to 7.9%.
- Across the 12 months ending September 2026, Epson’s estimated Share of Search among label printer brands worldwide peaked at 65% in January 2026 and was lowest at 62.3% in October 2025.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among label printer brands worldwide peaked at 16.1% in July 2026 and was lowest at 12.9% in November 2025.
- Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label printer brands worldwide peaked at 13.7% in October 2025 and was lowest at 10.7% in June 2026.
- Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label printer brands worldwide peaked at 10.4% in June 2026 and was lowest at 7.9% in September 2026.
- Across the 12 months ending September 2026, Brother rose from 3rd to 2nd among label printer brands worldwide.
- Across the 12 months ending September 2026, DYMO fell from 2nd to 3rd among label printer brands worldwide.
- Across the 12 months ending September 2026, Epson, Brady and Zebra held steady: their estimated Share of Search among label printer brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Epson vs Brother: compare search popularity](/demand/global-en/compare/brother-vs-epson): 62.8% against 15.4% Share of Search.
- [Epson vs DYMO: compare search popularity](/demand/global-en/compare/dymo-vs-epson): 62.8% against 13.4% Share of Search.
- [Epson vs Rollo: compare search popularity](/demand/global-en/compare/epson-vs-rollo): 62.8% against 7.9% Share of Search.
- [Brother vs DYMO: compare search popularity](/demand/global-en/compare/brother-vs-dymo): 15.4% against 13.4% Share of Search.
- [Brother vs Rollo: compare search popularity](/demand/global-en/compare/brother-vs-rollo): 15.4% against 7.9% Share of Search.
- [DYMO vs Rollo: compare search popularity](/demand/global-en/compare/dymo-vs-rollo): 13.4% against 7.9% Share of Search.

## How did search popularity change for label printer brands worldwide in September 2026?

- In September 2026, DYMO gained estimated Share of Search among label printer brands worldwide, from 12.4% to 13.4%.
- In September 2026, Epson lost estimated Share of Search among label printer brands worldwide, from 63.5% to 62.8%.
- Rollo’s estimated Share of Search among label printer brands worldwide has lost ground for 3 months in a row, from 10.4% to 7.9% in September 2026.
- Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.
- Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Epson | 62.8% | 871K | 0.0% | Epson |
| 2 | Brother | 15.4% | 213K | 0.0% | Brother |
| 3 | DYMO | 13.4% | 186K | +9.7% | DYMO |
| 4 | Rollo | 7.9% | 110K | 0.0% | Rollo |
| 5 | Brady | 0.48% | 6.6K | 0.0% | Brady |
| 6 | Zebra | 0.02% | 320 | -45.8% | Zebra |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Epson | 841K | 62.3% | 1 |
| Oct 2025 | DYMO | 185K | 13.7% | 2 |
| Oct 2025 | Brother | 180K | 13.3% | 3 |
| Oct 2025 | Rollo | 135K | 10% | 4 |
| Oct 2025 | Brady | 8.1K | 0.6% | 5 |
| Oct 2025 | Zebra | 320 | 0.02% | 6 |
| Nov 2025 | Epson | 871K | 63.7% | 1 |
| Nov 2025 | DYMO | 178K | 13% | 2 |
| Nov 2025 | Brother | 177K | 12.9% | 3 |
| Nov 2025 | Rollo | 135K | 9.9% | 4 |
| Nov 2025 | Brady | 6.6K | 0.48% | 5 |
| Nov 2025 | Zebra | 320 | 0.02% | 6 |
| Dec 2025 | Epson | 871K | 64% | 1 |
| Dec 2025 | Brother | 177K | 13% | 2 |
| Dec 2025 | DYMO | 173K | 12.7% | 3 |
| Dec 2025 | Rollo | 135K | 9.9% | 4 |
| Dec 2025 | Brady | 5.4K | 0.4% | 5 |
| Dec 2025 | Zebra | 320 | 0.02% | 6 |
| Jan 2026 | Epson | 1M | 65% | 1 |
| Jan 2026 | Brother | 216K | 13.7% | 2 |
| Jan 2026 | DYMO | 191K | 12.2% | 3 |
| Jan 2026 | Rollo | 135K | 8.6% | 4 |
| Jan 2026 | Brady | 6.6K | 0.42% | 5 |
| Jan 2026 | Zebra | 390 | 0.02% | 6 |
| Feb 2026 | Epson | 835K | 64.6% | 1 |
| Feb 2026 | Brother | 177K | 13.7% | 2 |
| Feb 2026 | DYMO | 161K | 12.5% | 3 |
| Feb 2026 | Rollo | 110K | 8.5% | 4 |
| Feb 2026 | Brady | 8.1K | 0.63% | 5 |
| Feb 2026 | Zebra | 320 | 0.02% | 6 |
| Mar 2026 | Epson | 860K | 64.2% | 1 |
| Mar 2026 | Brother | 175K | 13.1% | 2 |
| Mar 2026 | DYMO | 161K | 12% | 3 |
| Mar 2026 | Rollo | 135K | 10.1% | 4 |
| Mar 2026 | Brady | 8.1K | 0.6% | 5 |
| Mar 2026 | Zebra | 320 | 0.02% | 6 |
| Apr 2026 | Epson | 841K | 64.1% | 1 |
| Apr 2026 | Brother | 177K | 13.5% | 2 |
| Apr 2026 | DYMO | 152K | 11.6% | 3 |
| Apr 2026 | Rollo | 135K | 10.3% | 4 |
| Apr 2026 | Brady | 6.6K | 0.5% | 5 |
| Apr 2026 | Zebra | 260 | 0.02% | 6 |
| May 2026 | Epson | 835K | 64% | 1 |
| May 2026 | Brother | 177K | 13.6% | 2 |
| May 2026 | DYMO | 152K | 11.6% | 3 |
| May 2026 | Rollo | 135K | 10.3% | 4 |
| May 2026 | Brady | 6.6K | 0.51% | 5 |
| May 2026 | Zebra | 320 | 0.02% | 6 |
| Jun 2026 | Epson | 835K | 64.6% | 1 |
| Jun 2026 | Brother | 177K | 13.7% | 2 |
| Jun 2026 | DYMO | 138K | 10.7% | 3 |
| Jun 2026 | Rollo | 135K | 10.4% | 4 |
| Jun 2026 | Brady | 6.6K | 0.51% | 5 |
| Jun 2026 | Zebra | 260 | 0.02% | 6 |
| Jul 2026 | Epson | 841K | 63.6% | 1 |
| Jul 2026 | Brother | 213K | 16.1% | 2 |
| Jul 2026 | DYMO | 152K | 11.5% | 3 |
| Jul 2026 | Rollo | 110K | 8.3% | 4 |
| Jul 2026 | Brady | 6.6K | 0.5% | 5 |
| Jul 2026 | Zebra | 320 | 0.02% | 6 |
| Aug 2026 | Epson | 871K | 63.5% | 1 |
| Aug 2026 | Brother | 213K | 15.5% | 2 |
| Aug 2026 | DYMO | 170K | 12.4% | 3 |
| Aug 2026 | Rollo | 110K | 8% | 4 |
| Aug 2026 | Brady | 6.6K | 0.48% | 5 |
| Aug 2026 | Zebra | 590 | 0.04% | 6 |
| Sep 2026 | Epson | 871K | 62.8% | 1 |
| Sep 2026 | Brother | 213K | 15.4% | 2 |
| Sep 2026 | DYMO | 186K | 13.4% | 3 |
| Sep 2026 | Rollo | 110K | 7.9% | 4 |
| Sep 2026 | Brady | 6.6K | 0.48% | 5 |
| Sep 2026 | Zebra | 320 | 0.02% | 6 |

## What is being compared

- **Brady**: Measured on the search term “brady labels”.
- **Brother**: Measured on the search terms “brother printer” and “printer brother”, summed into one figure.
- **DYMO**: Measured on the search terms “dymo”, “dymo label maker”, “dymo labelwriter450” and “dymo letratag”, summed into one figure.
- **Epson**: Measured on the search terms “epson”, “epson ecotank” and “epson printer”, summed into one figure.
- **Rollo**: Measured on the search term “rollo”.
- **Zebra**: Measured on the search term “zebra highlighter”.

- [Brady](/demand/global-en/brands/brady)
- [Brother](/demand/global-en/brands/brother)
- [DYMO](/demand/global-en/brands/dymo)
- [Epson](/demand/global-en/brands/epson)
- [Rollo](/demand/global-en/brands/rollo)
- [Zebra](/demand/global-en/brands/zebra)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among label printer brands worldwide?

In September 2026, Epson was the most searched among label printer brands worldwide, with an estimated 871K branded searches and 62.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Label printer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/label-printer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/label-printer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.