---
title: "Label makers: Which are searched most?"
description: "Compare the label makers teams use. Share of Search among Casio, Epson, Brother, DYMO, NIIMBOT and Labelife, the label makers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/label-makers"
publisher: "Brandwave"
---

# Label makers: Which are searched most?

Compare the label makers teams use. Share of Search among Casio, Epson, Brother, DYMO, NIIMBOT and Labelife, the label makers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Label makers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Casio, 65.8%

## Which brand is most popular in search among label makers worldwide?

- In August 2026, Casio was the most searched among label makers worldwide, with an estimated 2.7M branded searches and 65.8% estimated Share of Search within this set.
- Epson is in 2nd place, 38.8 percentage points behind at 27% Share of Search.
- Across the 11 months ending August 2026, Casio’s estimated Share of Search among label makers worldwide decreased from 66.5% to 65.8%.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among label makers worldwide increased from 4.6% to 5.3%.
- Across the 11 months ending August 2026, Casio’s estimated Share of Search among label makers worldwide peaked at 70.5% in November 2025 and was lowest at 58.4% in January 2026.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among label makers worldwide peaked at 33.2% in January 2026 and was lowest at 23.6% in November 2025.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among label makers worldwide peaked at 6% in July 2026 and was lowest at 3.9% in November 2025.
- Across the 11 months ending August 2026, Epson, DYMO, NIIMBOT and Labelife held steady: their estimated Share of Search among label makers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Casio vs Epson: compare search popularity](/demand/global-en/compare/casio-vs-epson): 65.8% against 27% Share of Search.
- [Casio vs Brother: compare search popularity](/demand/global-en/compare/brother-vs-casio): 65.8% against 5.3% Share of Search.
- [Epson vs Brother: compare search popularity](/demand/global-en/compare/brother-vs-epson): 27% against 5.3% Share of Search.

## How did search popularity change for label makers worldwide in August 2026?

- In August 2026, Casio gained estimated Share of Search among label makers worldwide, from 61.7% to 65.8%.
- In August 2026, Epson lost estimated Share of Search among label makers worldwide, from 30.1% to 27%.
- In August 2026, Brother lost estimated Share of Search among label makers worldwide, from 6% to 5.3%.
- Estimated monthly branded searches for NIIMBOT worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.
- Estimated monthly branded searches for DYMO worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Casio | 65.8% | 2.7M | +22.3% | Casio |
| 2 | Epson | 27% | 1.1M | +2.7% | Epson |
| 3 | Brother | 5.3% | 220K | 0.0% | Brother |
| 4 | DYMO | 1.8% | 74K | 0.0% | DYMO |
| 5 | NIIMBOT | 0.16% | 6.6K | +22.2% | NIIMBOT |
| — | Labelife | — | — | — | Labelife |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Casio | 2.7M | 66.5% | 1 |
| Oct 2025 | Epson | 1.1M | 26.6% | 2 |
| Oct 2025 | Brother | 190K | 4.6% | 3 |
| Oct 2025 | DYMO | 90.5K | 2.2% | 4 |
| Oct 2025 | NIIMBOT | 3.6K | 0.09% | 5 |
| Oct 2025 | Labelife | — | — | — |
| Nov 2025 | Casio | 3.4M | 70.5% | 1 |
| Nov 2025 | Epson | 1.1M | 23.6% | 2 |
| Nov 2025 | Brother | 187K | 3.9% | 3 |
| Nov 2025 | DYMO | 90.5K | 1.9% | 4 |
| Nov 2025 | NIIMBOT | 3.6K | 0.08% | 5 |
| Nov 2025 | Labelife | — | — | — |
| Dec 2025 | Casio | 2.7M | 67.1% | 1 |
| Dec 2025 | Epson | 1.1M | 26.4% | 2 |
| Dec 2025 | Brother | 187K | 4.6% | 3 |
| Dec 2025 | DYMO | 74K | 1.8% | 4 |
| Dec 2025 | NIIMBOT | 4.4K | 0.11% | 5 |
| Dec 2025 | Labelife | — | — | — |
| Jan 2026 | Casio | 2.2M | 58.4% | 1 |
| Jan 2026 | Epson | 1.3M | 33.2% | 2 |
| Jan 2026 | Brother | 228K | 5.9% | 3 |
| Jan 2026 | DYMO | 90.5K | 2.4% | 4 |
| Jan 2026 | NIIMBOT | 4.4K | 0.11% | 5 |
| Jan 2026 | Labelife | — | — | — |
| Feb 2026 | Casio | 2.2M | 63.2% | 1 |
| Feb 2026 | Epson | 1M | 29.4% | 2 |
| Feb 2026 | Brother | 184K | 5.2% | 3 |
| Feb 2026 | DYMO | 74K | 2.1% | 4 |
| Feb 2026 | NIIMBOT | 3.6K | 0.1% | 5 |
| Feb 2026 | Labelife | — | — | — |
| Mar 2026 | Casio | 2.2M | 62.8% | 1 |
| Mar 2026 | Epson | 1.1M | 29.9% | 2 |
| Mar 2026 | Brother | 182K | 5.1% | 3 |
| Mar 2026 | DYMO | 74K | 2.1% | 4 |
| Mar 2026 | NIIMBOT | 5.4K | 0.15% | 5 |
| Mar 2026 | Labelife | — | — | — |
| Apr 2026 | Casio | 2.2M | 63.1% | 1 |
| Apr 2026 | Epson | 1M | 29.5% | 2 |
| Apr 2026 | Brother | 184K | 5.2% | 3 |
| Apr 2026 | DYMO | 74K | 2.1% | 4 |
| Apr 2026 | NIIMBOT | 4.4K | 0.12% | 5 |
| Apr 2026 | Labelife | — | — | — |
| May 2026 | Casio | 2.2M | 63.2% | 1 |
| May 2026 | Epson | 1M | 29.4% | 2 |
| May 2026 | Brother | 184K | 5.2% | 3 |
| May 2026 | DYMO | 74K | 2.1% | 4 |
| May 2026 | NIIMBOT | 5.4K | 0.15% | 5 |
| May 2026 | Labelife | — | — | — |
| Jun 2026 | Casio | 2.2M | 62.6% | 1 |
| Jun 2026 | Epson | 1.1M | 30.4% | 2 |
| Jun 2026 | Brother | 184K | 5.1% | 3 |
| Jun 2026 | DYMO | 60.5K | 1.7% | 4 |
| Jun 2026 | NIIMBOT | 5.4K | 0.15% | 5 |
| Jun 2026 | Labelife | — | — | — |
| Jul 2026 | Casio | 2.2M | 61.7% | 1 |
| Jul 2026 | Epson | 1.1M | 30.1% | 2 |
| Jul 2026 | Brother | 220K | 6% | 3 |
| Jul 2026 | DYMO | 74K | 2% | 4 |
| Jul 2026 | NIIMBOT | 5.4K | 0.15% | 5 |
| Jul 2026 | Labelife | — | — | — |
| Aug 2026 | Casio | 2.7M | 65.8% | 1 |
| Aug 2026 | Epson | 1.1M | 27% | 2 |
| Aug 2026 | Brother | 220K | 5.3% | 3 |
| Aug 2026 | DYMO | 74K | 1.8% | 4 |
| Aug 2026 | NIIMBOT | 6.6K | 0.16% | 5 |
| Aug 2026 | Labelife | — | — | — |
| Sep 2026 | Brother | — | — | — |
| Sep 2026 | Casio | — | — | — |
| Sep 2026 | DYMO | — | — | — |
| Sep 2026 | Epson | — | — | — |
| Sep 2026 | Labelife | — | — | — |
| Sep 2026 | NIIMBOT | — | — | — |

## What is being compared

- **Brother**: Measured on the search terms “brother com”, “brother printer” and “printer brother”, summed into one figure.
- **Casio**: Measured on the search term “casio”.
- **DYMO**: Measured on the search term “dymo”.
- **Epson**: Measured on the search terms “epson”, “epson com”, “epson ecotank”, “epson printer” and “printer epson”, summed into one figure.
- **Labelife**: Measured on the search term “labelife label”.
- **NIIMBOT**: Measured on the search term “niimbot label”.

- [Brother](/demand/global-en/brands/brother)
- [Casio](/demand/global-en/brands/casio)
- [DYMO](/demand/global-en/brands/dymo)
- [Epson](/demand/global-en/brands/epson)
- [Labelife](/demand/global-en/brands/labelife)
- [NIIMBOT](/demand/global-en/brands/niimbot)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among label makers worldwide?

In August 2026, Casio was the most searched among label makers worldwide, with an estimated 2.7M branded searches and 65.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Label makers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/label-makers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/label-makers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.